WE HELP SALON OWNERS GROW SUCCESSFUL BUSINESSES



Most salon owners are stuck because they were never taught how to build a business. We can help you with that.

– Welcome to Grow

WE KNOW THAT YOU
DIDN’T OPEN A SALON
TO FEEL OVERWHELMED

  • Working 60-hour weeks and making less than you did as an employee
  • Being the busiest person in your salon while your team underperform
  • Constantly putting out fires instead of building something great

You opened a salon…

Because you're talented, creative, and passionate about this industry.

But somewhere between the dream and the reality, it got hard.

Really hard.

And now you're stuck in a cycle that feels impossible to break

The problem isn't your skills, you know your way around a head of hair.

The problem is that no one ever taught you the business fundamentals that turn a busy salon into a profitable business.

We can help you with that.

How to work with us

Check out our free resources.

We’ve compiled our best free resources + trainings to help you build the successful salon business that you dream of. Audio guides, checklists, video series, webinars, podcasts and more.

Join our Online Courses

Deep-dive training on the five pillars every successful salon needs: Management, Money, Marketing, and Team Development. Lifetime access, step-by-step implementation guides, and weekly office hours.

Apply for Business School Intensive

Our most comprehensive program: 12 months of business education covering all five pillars + monthly 1:1 coaching calls with Antony. Limited to 10 committed salon owners per cohort.

Real People.
Real Results.

– Katie Gustavsson Massachusetts, US

 I learned more in the few short weeks working with Antony than I ever could have imagined, and feel as if I’ve gained a superpower in complete numbers knowledge.

– Anna Munnelly Dublin, Ireland

It's honestly one of the best online training tools I've come across. It's such a good quality course. The content is clear, very well laid out, and incredibly effective.

– Kirby Lago Pelo by Lago, Sydney, Australia

I highly recommend Antony as a coach. I have had other coaches in the past but where I believe the value in Antony is in his personal experience as a salon owner. He was incredibly helpful with navigating through difficult business decisions and helped create clarity on areas of the business I haven’t given enough attention to.  I have already seen huge improvements in my business by implementing the changes we discovered.

– Clarissa High Sydney, Australia

In 2024, my profit was 2.5%. This year it's at 8.4%. That's a 6% increase in profit, and that's 100% because of the Money course.

(Her profit margin tripled. Think about what that means in actual dollars.)

– Paulina Mares Mexico

Antony marked a before and after at our salon. When we thought we had everything down packed as far as systems, we were wrong. Antony came to help us establish these systems and make them possible. He helped us with all his experience that he has in salons! We are sure that with all the knowledge he shared with us we can guarantee a positive growth within our salon in Mexico.

 

– Josh Hamilton South Carolina, US

Our franchisor informed me that we were among the top 40 franchisees in terms of yearly same-store sales growth for the brand. Sales up 46.3% compared to last September. I have to credit the Super Stylist training for a large part of our improvement.

(Sales up 46.3%. In one year.)

 

– Martha Lynn Austin, Texas

I cannot say enough about how fantastic my coaching experience was with Antony!   As a business owner, it can seem lonely and it’s hard to know where to go for the right information.  The accountability was amazing and it really pushed me to do the hard things to take my business to the next level.  Our Q1 revenue was up 30% versus the same time frame the year before and I have no doubt that it was a result of my time with Antony!

Get savvy
with our courses

Dubbed as the “Harvard for Hairdressers”, our courses are like a mini MBA designed for the hair and beauty industry, but without the student loans and morning lectures.

Learn more

– Antony Whitaker presents Super Stylist
For salon owners and their team
It’s one thing being great at doing hair, but that’s only the beginning. Super Stylist covers the foundations you NEED if you truly want to succeed.
– Antony Whitaker presents Management
For salon owners and managers
Define your vision. Get organised and put the management systems, processes and infrastructure in place to build a successful salon business
– Antony Whitaker presents Money
For salon owners and managers
Understand how to create the financial systems and processes needed for salon success, and build a profitable business that work for everyone.
– Antony Whitaker presents Marketing
For salon owners and managers
Without a clear marketing strategy, you're left guessing. This course teaches you how to build a system that attracts clients and drives real growth.

Resources to help you grow

Read the books

The bestselling GROW book series will give you a step-by-step guide to developing the business education you need to succeed.

Listen to the podcast

Tune in to the podcast and get savvier on the go. Each episode is packed with actionable advice from the brightest minds in the industry.

Watch the videos

The Two Minute Salon Manager videos are your weekly dose of inspiration and education. Antony’s best advice in one place – short, sharp and to the point.

Tune in to
the podcast

Each episode is packed with actionable advice from the brightest minds in the industry – stuff you can put into practice straight away.

Join thousands of monthly listeners from 100+ different countries and tune in to the Grow My Salon Business podcast.

Listen
Now
Episode 158
– Episode 158 Wendy Iles
What does it take to be a successful celebrity hairstylist with Wendy Iles
Listen
Now
Episode 100
– Episode 100 Eugene Souleiman
A creative genius in the hairdressing industry. Part One
Listen
Now
Episode 060
– Episode 060 Michaeline DeJoria
With Good Fortune Comes Great Responsibility.
Listen
Now
Episode 167
– Episode 167 Sam McKnight
Talent, Humility, and Constant Reinvention Is the Key to Success with Sam McKnight

The must-read books for salon owners and stylists

Now in its third edition, the Grow books are worldwide bestsellers that are packed with insights and ideas for salon owners and stylists.

© 2026 Grow My Salon Business