Do you want to increase the productivity of everyone on your team and finally pay yourself a decent salary, or maybe you want to get the systems in place that will allow you to grow the business, expand and perhaps even open another salon?


Or is it that you want to increase the motivation and customer service levels of everyone on your team? Or is it time to start thinking about an exit strategy and where you want to be in 12 months from now?


Hey, I know that being in business isn’t always easy, in fact sometimes it can be soul destroying, frustrating and a lonely place to be, that’s why working with a coach can help.


In a coaching capacity, I've worked with many salon owners in numerous countries to help them tackle the challenges that being in business presents and I know I can help you be more successful too!


What is coaching?

If you’re a salon owner the purpose of having a business coach is to help you identify and develop achievable goals and objectives and to work with you to create a strategy to bring those goals to fruition.

Why coaching?

Being the boss and running a business can be a lonely job, having a business coach gives you the support you need to move forward with your goals.

How does it work?

I have coaching clients all over the world, so all my coaching is done via the phone or skype. Coaching sessions are a block of 6 x 1-hour calls usually spread over 12 weeks where you speak with me at a prearranged time on either Wednesday, Thursday or Friday and are booked around both our busy schedules in advance.


“Why the phone and not face to face?” Coaching over the phone keeps both of us focused on what we are doing, it’s better time management and more efficient and productive for both of us.

Does it work?

It doesn’t work, YOU and I DO! So if you are wanting a magic wand or someone to do it for you, then coaching is not for you. 
Coaching isn’t an aimless chat fest or pity session about how tough your business is. Like most things in life coaching only works if the person being coached follows through and implements the steps required.
In my role as coach it is not to do the work for you, coaching is very goal orientated and goal focused. Your goals not mine! My role as a coach is getting you really clear on what your goals are and helping you set time frames and provide direction, accountability, ideas and support.

What does it cost?

Your investment is £1,200 (Approximately USD $1,450) for a block of 6 x 1-hour sessions paid in advance.


Visit to convert to your local currency.


If you think coaching might be for you contact me via email  [email protected] to arrange a mutually convenient time for a complimentary 15 minute phone call to discuss if coaching is for you.

Antony really touched base with everything we had challenges with. He offered advice, systems of success and also sent numerous documents that we could customize to help with staff relations and productivity. I know he offers coaching to many salons, however every time we had a call, he picked up right where we left off and recalled every detail of what we were talking about. We have never felt more of a personal connection for the growth of our business. We have been to many business classes and this is by far superior because of the individual attention and superior advice!

Colin Caruso
New Jersey, USA

Antony has been a blessing to myself and my business. Through his coaching, I have grown professionally as well as personally. I learned that I was doing many things right and that I could do many things better. Antony helped me make hard decisions that have made my business grow. Antony has a plethora of knowledge, don’t hesitate to contact him. Do it now!

Allison Everage USA

Working with Antony was my favourite part of every month. Antony really helped me see my business differently, see the opportunities in it and helped guide me to improve on what I was doing. Antony’s lifetime of knowledge really helped me identify and get clarity on where my business was going and how I can get there not necessarily faster, but healthier. Implementing strategies and procedures that have helped me in my business and freed me up to pursue other opportunities. Antony ROCKS.

Emiliano Vitale Sydney, Australia

“My business partner, (Shaun Chiodo) and I started a salon owner coaching business a few years ago. I believe that every coach needs a coach. We all have blind spots. Antony’s years of experience has proven that every single salon owner should coach with him. Shaun and I, and our salon partners gained some much valuable information to take our businesses to another level. Before we make a decision now, we say: ‘What would Antony do?’”

Tina Black Paul Mitchell Education Michigan, US

“Our education director Kate Hussey and myself have recently had coaching with Antony Whitaker, it has been a huge help for us to share our experiences with someone who has walked in our shoes already. He listens and either redirects or reassures us on our goals. This process has also helped to motivate us as after each meeting Antony clearly summarises what we have discussed, which adds to our focus of achieving our goals.”

Pedro Inchenko Director of Ena Salon | Allilon Education London, United Kingdom

Antony really touched base with everything we had challenges with.  He offered advice, systems of success and also sent numerous documents that we could customize to help with staff relations and productivity.  I know he offers coaching to many salons, however every time we had a call, he picked up right where we left off and recalled every detail of what we were talking about.  We have never felt more of a personal connection for the growth of our business.  We have been to many business classes and this is by far superior because of the individual attention and superior advice!

Colin Caruso Salon Caru New Jersey, USA

Antony has been a blessing to myself and my business. Through his coaching, I have grown professionally as well as personally. I learned that I was doing many things right and that I could do many things better. Antony helped me make hard decisions that have made my business grow. Antony has a plethora of knowledge, don’t hesitate to contact him. Do it now!

Allison Everage USA

Antony is a very knowledgable Educator, with a wealth of experience in the hairdressing industry. I have found him very helpful when seeking a second opinion and getting good, honest feedback that has enabled me to make a clearer and better informed decision for my business. It's great to get reassurance from someone who knows and understands our day to day problems.

Gary Edge Birmingham UK

I approached Antony Whitaker 18 months ago after listening  to his  informative GROW series

His wisdom and his personal experience in the Hair industry had immediately caught my attention.

It’s rare to come across a standout and super efficient business mentor who GETS it!

A pivotal AHA! moment for Myself was when Antony had mentioned  “How being a salon owner can be a lonely place”, I knew then,  that I had found the exact mentor I needed in order to succeed in growing my business in today’s ever evolving industry.

Our relationship from there was filled with useful tools on, how to  identify and overcome the challenges within the business. forecasting future issue’s that may arise and how to negate them.

He always provides  me with personal experiences for examples on how to implement change, what procedures were missing that needed to be in place and kept me committed by tracking my progress.

For anyone who is thinking that they cannot afford mentoring, I say you really can’t afford not to!

Our hour discussions were on a collective whole an integral part of the growth in my business and I look forward to continuing our business relationship in the future

Thanks Antony it has been both incredibly thought provoking and inspiring experience, leaving me 100% motivated.

Jules Purcell-Facey Melbourne, Australia

“I cannot say enough about how fantastic my coaching experience was with Antony!  With a background in marketing and advertising, I thought I knew a lot about business but it was so helpful to have someone ask me the tough questions and take a look at my business with fresh eyes!  As a business owner, it can seem lonely and it’s hard to know where to go for the right information.  The accountability was amazing and it really pushed me to do the hard things to take my business to the next level.  Our Q1 2015 revenue was up 30% versus the same time frame the year before and I have no doubt that it was a result of my time with Antony!  Stop what you are doing right now and make time to work ON your business rather than just IN it.”

Martha Lynn Kale Austin Texas, USA

“I have been using Antony for a few years now as a coach , sometimes its just good to talk with someone who understands the day to day problems we have building a business when you can feel isolated doing it on your own, Antony has helped me understand the financial issues that I face growing my businesses and help me be aware of things that work and things that don't regarding marketing  promotions and getting the most from my team. I now have 3 salons that are successful and with his help and guidance I am looking to expand the business further.

Simon Matthews United Kingdom

“Antony has a wealth of knowledge, ideas and experience within the salon industry.  Being a business owner can be a lonely place to be.  Having someone to confide in is a huge benefit, having someone to offload to who has the understanding of what you’re facing is priceless.  Antony is able to guide and shape the direction of the business, while dealing with all the challenges of the team, clients, and the financials. A fantastic return on investment!

Janet Salvage London, United Kingdom

“I was down to one staff member and pulling my hair out with toxic staff that had hijacked my business. Antony was incredible from day one. My vision is clear, I have a great team and I have been able to drop back to 3 days working on floor. The systems we implemented were personalized to suit my goals and my team and clients love the ethos of my brand. My financial growth has been substantially greater and I’m learning to work much less and delegate, because I trust the team I have employed. We even managed to have some great laughs a long the way so THANK YOU Antony your a talented, honest and genuine man making a great contribution to the Hairdressing Industry.”

Kon Kotsiras Australia

“I have read all of Antony's books and have my entire staff read them as well- when I found out he offered coaching for my business there was no hesitation. Antony always has the answers I need and has helped me grow and establish my new salon business. I would recommend anyone and everyone in any business to invest in using Antony for his amazing coaching skills! Thank you Antony!”

Candace Harker California, USA

“Antony Whitaker is an excellent business coach! From the first call it was like he knew exactly what was going on in my salon, what needed to be addressed, and then followed up with a coaching summary of what we discussed and what I needed to accomplish. Antony has the experience and knowledge to help any salon owner, anywhere in the world.” 

Jonathan Mosco Florida, USA

“Antony has been amazing. He was able to fully grasp my issues and help me with a plan. In 6 months I have moved from a home based salon to a commercial space. Antony listens so well and provides excellent clear advice and in great context to the personal situation of his client.”

Michele Parent Ontario Canada

Antony has given us the tools to manage our team and truly understand the cost of our overheads. Opening our minds to better ways to challenge our team and excel them to grow to the next stage. He has Increased our profitability and made our work environment a lot more fun. 
Thank you Antony! 

Amelia and Nik Australia

Thank you from the bottom of our hearts for all the guidance and support during our year long journey with your good self. You have given us the tools to help us build our future as a company. We found your experience with salon life a huge benefit for us. You really understood our problems and gave us clear concise advice on how to get through it.
Thanks to you Antony we have been able to expand our salon and school.
We look forward to working with you again in the future.

Keith and Camilla Brasil

Since reading the Grow books early in 2014, and attending a seminar not long after, I can honestly say your insights and knowledge have contributed significantly to the business I have and the team leader I have become today. There will always be ‘issues' – part of the challenge of running a business – but taking on board your expert suggestions has turned me from an out-of-control stress-head watching my team run rings around me, to a much calmer business owner with a clear vision and much stronger business. I teach my team the Grow Ethos from day 1, and it's been great to offer them real-time training with you to reinforce that message. Odyssey has started a new chapter. Maybe one day I'll write a book….

Sarah C Edinburgh, United Kingdom

Antony Whitaker has taught me to expand my thinking and look at the opportunities different situations can present. My one on one coaching with Antony has taken my business to a new level.  I recommend that you attend one of Antony's Grow seminars or read one of his books. I have implemented his suggestions, the results have been amazing! My business is growing!

Dennis Bartolomei Chicago, USA

“Being a business owner had taken a mental toll on me. I felt unorganized and most importantly unprofitable. I had the opportunity to work with Antony the beginning of 2019. He came right in Coaching. Antony accessed my business and my Goals.  He has not only taught me the skills to Grow my Business but also motivate my Team for long term success. He has inspired me to want to be the absolute best leader for my team that I can be.  I am refocused thanks to Antony.”

Bridgette Hardy Ohio, US

“Having met Antony at a Paul Mitchell event in Hawaii, I then had an opportunity to attend his seminar in Florida. I then reached out to Antony for coaching. As I was relocating the salon, I needed help with rebranding ideas, navigating the potential pitfalls of a move all while continuing to keep up sales, retain staff and grow clientele. Antony's experience in what I was going through, his encouragement and guidance, was extremely valuable in keeping me focused while all around me seemed chaotic. Coaching for a successful business is a no-brainer but finding the right coach is critical. Antony was the right coach for me at the right time!”

Brenda Quick South Carolina, US

“My experience with Antony was both valuable and fun. He supported me through evaluating my business objectively and engineering my pricing structure to begin with a profit. 

I really enjoyed how incredibly realistic and relatable he is. I felt he genuinely cared to see my business develop to support me and the goals I have for myself. 

He offered alternative perspective on my long-term plans and encouraged the possibilities for the future.

Ill continue to recommend Antony to other industry friends beginning their salon businesses because I believe his methodology is clear to understand and the pricing structure blueprint supports growth and profit from startup.”

Stacey Rackham Michigan, US

“I met Antony Whitaker when I attended a Paul Mitchell Business seminar. I couldnt believe the impact that Antony’s GROW books had on my salon. I got in contact with Antony to start coaching sessions. I told him my vision for Revolver Hair Studio and he quickly helped me create a plan to see that vision come to life. Antony has also shared many tools and documents to continue growing. His wisdom in our industry is endless. He has been a salon owner, a hairstylist, an educator, and now forever my mentor. My advice for any salon owner or hairstylist is to contact Antony and let him help you grow your business too.”

Judith Pulido California, US

I first heard about Antony when I found his books. I reached out to him for one on one coaching because what he wrote in his books resonated with me. He has a wealth of knowledge and can help you put strategic plans in place in order to grow your business. He was especially helpful when it came time to put systems in place for my team and has the ability to help you see your blind spots so that you can adjust. He is a very honest and genuine human. I am incredibly grateful for his help.

Lesley D Flanagan New Hampshire, US

Antony has given me fantastic tools to implement into my business to help my salon and stylists be more successful. I’m tremendously grateful to have found him and highly recommend his Grow books to read. Thank you, Antony, for hearing me and giving me advice on making my salon business better! 

Connie Kennedy Texas, US

Antony marked a before and after at our salon. When we thought we had everything down packed as far as systems, we were wrong. Antony came to help us establish these systems and make them possible. He helped us with all his experience that he has in salons! We are sure that with all the knowledge he shared with us we can guarantee a positive growth within our salon in Mexico.

Paulina Mares Mexico

Working with Antony has been such a wonderful experience. He provides the perfect balance during his meetings asking serious questions, inspired by real stories and a light-hearted laugh to ensure it sticks. Beyond the balance, he gives you the work to do and helps you truly gain a sense of achievement and a pat on the back. The best part for me is the feedback email directly after the meeting. There are some many highlights during our meetings it’s almost impossible to remember them all however the feedback email does exactly that. I look forward to continued success whilst working with Antony.

Daniel Di Lorio Sydney, Australia