BUSINESS SCHOOL
INTENSIVE
The Only 12-Month Salon Business Transformation Program That Takes You From Overwhelmed Operator To Strategic Leader
LET'S BE REAL…
When you opened a salon, you weren't dreaming of:
- Lying awake at 2 AM wondering if you can make payroll next month
- Being the busiest person in your salon while your team underperform
- Working 60-hour weeks and making less than you did as an employee
- Constantly putting out fires instead of building something great
- Watching your competitors thrive while you struggle to keep up
You opened a salon because you're talented, creative, and passionate about this industry.
But somewhere between the dream and the reality, it got hard.
Really hard.
And now you're stuck in a cycle that feels impossible to break…
Does any of this sound familiar?
The time trap
You're working more hours than ever, doing everything yourself because “it's faster that way.” But you're exhausted, and the business can't function without you.
The profit problem
You had your busiest month ever… but somehow still struggled to pay the bills. The numbers don't make sense, and you have no idea why.
The strategy gap
You're marketing on Instagram, running promotions, sending emails… but you have no idea what's actually working. You're just hoping something sticks.
The revolving door
You hire and train team members, invest time and energy, and just when they're getting good, they leave. Taking their clients with them.
The feast or famine cycle
One month you're fully booked and hopeful. The next month is worryingly quiet. You never know what's coming, and you can't plan for anything.
HERE'S WHAT I WANT
YOU TO KNOW
Being a successful stylist and being a successful business owner are completely different skills.
You spent years mastering the creative and technical side of the industry, cutting, colouring etc
But no one ever taught you how to:
- Read a P&L statement or understand cash flow
- Build systems that work without you
- Market strategically instead of randomly posting on Instagram
- Price for profit instead of copying what others are charging
- Lead and develop a high-performing team
- Create a business that actually grows
And that's not your fault.
You were taught ‘the craft'. But they never taught you ‘the business'.
So you've been figuring it out as you go, making expensive mistakes, wasting time on things that don't work, and feeling like you're always one step behind.
WHAT IF THERE
WAS A BETTER WAY?
Imagine walking into your salon each morning with:
- Complete clarity on your numbers, knowing exactly where you stand financially
- Systems that run smoothly, whether you're there or not
- A motivated, productive team that doesn't need constant hand-holding
- A marketing strategy that works, bringing in the right clients consistently
- The confidence to make decisions, based on data, not desperation
- A business that actually grows, without you working yourself to death
This isn't fantasy.
This is what happens when you replace random tips and scattered tactics with strategic, comprehensive business education that covers everything you need to build a solid profitable business.
INTRODUCING GROW
BUSINESS SCHOOL INTENSIVE
The Only 12-Month Salon Business Transformation Program That Takes You From Overwhelmed Operator To In Control Leader
GROW Business School Intensive isn't surface-level motivation that fades in a week.
And it's definitely not generic business advice that doesn't apply to salons.
GROW Business School Intensive is a complete business education designed specifically for salon owners, delivered over 12 months with personal coaching, accountability, and done-with-you implementation support.
THE FIVE PILLARS OF
SALON SUCCESS
Every successful salon business is built on five foundational pillars. Miss even one, and everything else crumbles.
Business School is structured so you learn AND implement one pillar at a time, building a complete, profitable business over 12 months.
No overwhelm. No confusion. Just a clear path forward.
MANAGEMENT
Build the Foundation
The Problem: Your business is 100% dependent on you. You're working IN the business instead of ON it.
The Solution: Create systems, define your culture, master leadership, and build a business that runs like clockwork, with or without you.
Quarter 1 Focus: Defining your Vision | Systems and Processes | Culture Management | Self Management | Time Management | People Management | Operations Management | Client Management
MONEY
Master the Numbers
The Problem: You're flying blind financially. You don't understand your numbers, so every decision is a guess.
The Solution: Learn to understand the numbers so that you control them and they don't control you, price for profit, manage cash flow, and make data-driven decisions that actually grow your bottom line.
Quarter 2 Focus: Financial Foundations | Getting Organised | Understanding Financial Statements | Making Sense of Numbers | Reducing Outgoings | Setting Budgets | Pricing Services | Paying Your Team | Increasing Income
MARKETING
Drive Consistent Growth
The Problem: You're randomly posting on Instagram and hoping clients show up. You have no real strategy, and 60% of new clients never come back.
The Solution: Build a complete marketing system that attracts the right clients, converts them into regulars, and keeps them coming back.
Quarter 3 Focus: Understanding Marketing Functions | Target Market & Brand | Marketing Toolbox | People Business & Referrals | Website Strategy | Google & SEO | Social Media | Internal Marketing | Technology & Tools
SUPER STYLIST
Transform Your Team's Performance
The Problem: Your team are underperforming. Low rebooking rates, minimal retail sales, inconsistent client experience. You're the only one generating real revenue.
The Solution: Transform average stylists into productive professionals who increase their average ticket, rebook consistently, sell retail naturally, and deliver exceptional client experiences, without you micromanaging every move.
Quarter 3 or 4 Focus (alongside Marketing or HR/Team): Professional Mindset | Productivity & Profitability | Consultation Mastery | Personal Branding | Overcoming Limiting Beliefs | Client Retention Systems | Retail & Service Sales | Performance Metrics | Continuous Improvement
HR / TEAM
Build Your A-Team
The Problem: You're stuck in the revolving door, constantly hiring, training, and losing people. Your team is unmotivated and underperforming.
The Solution: Learn to recruit people who are a fit for your brand, develop their skills, and build a culture where people want to stay and grow.
Quarter 4 Focus: Recruiting & Hiring | Onboarding Systems | Training & Development | Performance Management | Retention Strategies | Building Culture | Leadership Development
WHO'S LEADING
BUSINESS SCHOOL?
Meet Antony Whitaker
I'm not a business consultant who's never run a salon.
I'm not a motivational speaker selling you hype.
I'm a hairdresser who built multiple successful salons, won countless awards and then spent 30 years helping thousands of salon owners do the same.
My journey:
- Started as a stylist (just like you)
- Built and sold multiple successful salon businesses
- Discovered that most salon owners fail not because they lack talent, but because they lack business education
- Spent two decades creating proven systems, frameworks, and courses specifically for the salon industry
- Coached thousands of salon owners through my Management, Money, Marketing, Team and Super Stylist programs
I've seen it all:
– The salon owner working 80-hour weeks and making minimum wage.
– The talented stylist who opens their dream salon, only to close it two years later.
– The multi-salon owner who can't figure out why they're busy but broke.
And I've helped fix it all.
Because here's what I learned: You don't need to work harder. You need to work smarter.
You need systems. Strategy. Support. And someone who's actually built what you're trying to build.
That's what Business School gives you.
WHAT'S INCLUDED IN BUSINESS SCHOOL INTENSIVE
Business School Intensive is a complete transformation system, combining all five premium courses with personal coaching, accountability and support, and done-with-you implementation.
Total course Value $4,235.
You’ll also get lifetime access to the course materials and all future updates.
PRIVATE COACHING
This is where theory becomes reality in YOUR salon.
12 monthly one-to-one coaching with Antony
On your first call, we'll assess your biggest challenges and schedule your calls strategically throughout the year, typically 3-4 per quarter based on your needs.
These are private, focused sessions dedicated entirely to YOUR salon:
- Strategic planning and goal-setting
- Troubleshooting specific challenges
- Reviewing your implementation progress
- Making key business decisions with expert guidance
- Accountability to ensure you're taking action
You're never alone in this journey.
Total Coaching Value $4,000
SUPPORT AND IMPLEMENTATION
Transform your salon business faster with Done-For-You & Done-With-You support and implementation. Along with other bonus resources designed specifically to support you to get the job done. (valued at $4,400)
Done-For-You Tech Setup and Systems Organisation
(Value $1,500)- Complete Google Workspace structure optimised for salons
- Organised file system with folders for policies, procedures, and training materials
- Mobile-friendly architecture so your team can access what they need on their phones
- Step-by-step video tutorials showing you how to use your new system
- Framework and templates for your manuals (you add your salon-specific content)
Quarterly Implementation Reviews
(Value $1,200)Each quarterly review includes:
- Audit of what you've implemented from that quarter's course
- Review your systems, numbers, marketing, or team (depending on quarter)
- Troubleshoot roadblocks and challenges
- Strategic planning for the next quarter
- Accountability check-in
Built in Lesson Q&A
(Value $200)- Ask questions in the moment
- Get specific answers to real life salon situations
- Keep momentum strong. No stalls, no confusion
Group Coaching Calls Throughout the year
(Value $1,000)- Learn from questions other salon owners are asking
- Get multiple perspectives on challenges
- Stay current as strategies evolve
- Replays available anytime in your course portal
- Continuous learning beyond your 1-1 calls
Private Business School Audio Library
($500+)- Listen while commuting, walking, driving kids to school
- Turn wasted time into learning time
- Multiple learning modalities for maximum retention
Total Bonus Value: $4,400
Here’s everything you get when you join Grow Business School Intensive!
- 5 Premium Courses covering the entire Business School Curriculum (Value $4,235)
- 12 Private Coaching Calls with Antony Whitaker (Value $4,000)
- PLUS – The following incredible bonuses!
- BONUS 1: Done-For-You Tech Setup & Systems Organisation (Value $1,500)
- BONUS 2: Quarterly Implementation Reviews (Value $1,200)
- BONUS 3: Built in Q&A (Value $200)
- BONUS 4: Access to ALL Group Coaching Calls (Value $1,000)
- BONUS 5: Private Business School Audio Library (Value $500)
When you add it all up, that's $12,635 Value
But when you apply today, you'll get access to everything for just…
YOUR
INVESTMENT
TODAY
Pay in full
Pay quarterly
pay monthly
Already purchased the courses but want in on Business School Intensive? Get in touch
We offer a pro rata rate depending on how many courses you've already purchased.
LET'S PUT THIS
IN PERSPECTIVE
$7,497 is a fraction of what your lack of business education is currently costing you
Here's the reality:
If you're losing 60% of new clients (industry average), and each lost client represents $1,000 in annual value…
Keeping just 8 additional clients over the whole year pays for the entire program.
Not to mention:
- The money you'll save by reducing waste
- The profit you'll gain from better pricing
- The revenue your team will generate as Super Stylists
- The time you'll get back by having systems
This doesn't cost you money. It makes you money.
Real People.
Real Results.
Working with Antony is my favourite part of every month. Antony really helps me see my business differently, see the opportunities in it and helps guide me to improve on what I'm doing. Antony’s lifetime of knowledge really helps me identify and get clarity on where my business is going and how I can get there not necessarily faster, but healthier. Implementing strategies and procedures that have helped me in my business and freed me up to pursue other opportunities. Antony ROCKS.
My business partner, (Shaun Chiodo) and I started a salon owner coaching business a few years ago. I believe that every coach needs a coach. We all have blind spots. Antony’s years of experience has proven that every single salon owner should coach with him. Shaun and I, and our salon partners gained some much valuable information to take our businesses to another level. Before we make a decision now, we say: ‘What would Antony do?’
Our education director Kate Hussey and myself have recently had coaching with Antony Whitaker, it has been a huge help for us to share our experiences with someone who has walked in our shoes already. He listens and either redirects or reassures us on our goals. This process has also helped to motivate us as after each meeting Antony clearly summarises what we have discussed, which adds to our focus of achieving our goals.
Antony really touched base with everything we had challenges with. He offered advice, systems of success and also sent numerous documents that we could customize to help with staff relations and productivity. I know he offers coaching to many salons, however every time we had a call, he picked up right where we left off and recalled every detail of what we were talking about. We have never felt more of a personal connection for the growth of our business.
Antony has been a blessing to myself and my business. Through his coaching, I have grown professionally as well as personally. I learned that I was doing many things right and that I could do many things better. Antony helped me make hard decisions that have made my business grow. Antony has a plethora of knowledge, don’t hesitate to contact him. Do it now!
Being a business owner had taken a mental toll on me. I felt unorganized and most importantly unprofitable. I had the opportunity to work with Antony and he came right in Coaching. Antony accessed my business and my Goals. He has not only taught me the skills to Grow my Business but also motivate my Team for long term success. He has inspired me to want to be the absolute best leader for my team that I can be. I am refocused thanks to Antony.
IS BUSINESS SCHOOL
RIGHT FOR YOU
Business School is perfect for:
- The Overwhelmed Owner
You're working harder than ever, but feel like you're going nowhere. You need systems, strategy, and support to break the cycle. - The Ambitious Beginner
You're newer to ownership and want to build on the right foundation from day one, avoiding the costly mistakes most owners make. - The Experienced Professional
You've been successful but know there's untapped potential. You want to optimise and scale without burning out.
Business School is not for:
- The Quick-Fix Seeker
If you're looking for a magic bullet or overnight success, this isn't it. Real long-term transformation takes commitment. - The Non-Implementer
If you're not ready to commit to 12 months of focused implementation, this isn't the right time. Business School requires action. - The Excuse Maker
“I don't have time” or “I'll do it later” won't work here. This requires dedication and follow-through.
THE REALITY IS
Business School will transform your salon, if you do the work.
This isn't passive education. This is active implementation with coaching, accountability, and support.
You'll get out of it exactly what you put into it.
If you're ready to show up, do the work, and build the salon business you've always wanted…
Join GROW Business School Intensive
And let's get to work!
THE BUSINESS SCHOOL GUARANTEE
We're so confident in Business School that we're making you this promise:
Complete Quarter 1 (Management Course + minimum 3 coaching calls + quarterly implementation review).
If you don't see measurable improvement in your systems, leadership clarity, and business operations within 90 days, email us at support@growmysalonbusiness.com, and we'll refund your entire investment.
Why We Can Make This Guarantee
In 20 years of coaching salon owners, we've never had someone do the work and not see results.
This program works when you work it.
The risk isn't in joining Business School Intensive. The risk is staying where you are, overwhelmed, confused, and watching your potential slip away.
YOUR BUSINESS SCHOOL JOURNEY
STEP 1: Complete Your Application
5 minutes
Tell us about your salon, your challenges, and your goals. We want to ensure Business School is the right fit for both of us.
STEP 2: Strategy Call
30 minutes
Once you've completed the application. We'll get in touch within 24 hours to discuss your application, answer your questions, and determine if you're a good fit for the program.
STEP 3: Secure Your Spot
Immediate
Once accepted, secure your spot with your first payment (full pay, first quarterly payment or first monthly).
STEP 4: Welcome Package
Within 24 hours
Receive your complete welcome package, including:
- Access to the course materials
- Tech setup session booking link
- Business School orientation details
- Pre-work assignments
- Community access
STEP 5: Business School Begins
Week 1: Orientation call + Schedule tech setup session
Week 2: Begin Management Course + Schedule your first 1-1 coaching call
Ongoing: Implement, attend group calls, engage with community
End of Quarter: First Quarterly Implementation Review
Pattern repeats each quarter with a new course focus
WHAT YOUR FIRST
90 DAYS LOOK LIKE
Month 1
Foundation and Systems
- Business School Orientation
- Complete our onboarding process
- Tech Setup Session (done-for-you)
- Begin Management Course: Modules 1-3
- First one-to-one Coaching Call
Month 2
Leadership and Culture
- Management Course: Modules 4-6
- Define your vision and culture
- Implementation
- Second one-to-one Coaching Call
Month 3
Operations and People
- Management Course: Modules 7-8
- Third one-to-one Coaching Call
- First Quarterly Implementation Review
- Prepare for Q2 (Money Course launch)
By the end of Q1
you'll have:
- A business vision that inspires you and your team
- Systems that reduce your daily overwhelm
- Clarity on your leadership role
- A plan for time management and delegation
- Foundation for building a culture by design
Real People.
Real Results.
I cannot say enough about how fantastic my coaching experience was with Antony! With a background in marketing and advertising, I thought I knew a lot about business but it was so helpful to have someone ask me the tough questions and take a look at my business with fresh eyes! As a business owner, it can seem lonely and it’s hard to know where to go for the right information. The accountability was amazing and it really pushed me to do the hard things to take my business to the next level. Our Q1 revenue was up 30% versus the same time frame the year before and I have no doubt that it was a result of my time with Antony! Stop what you are doing right now and make time to work ON your business rather than just IN it.
I was down to one staff member and pulling my hair out with toxic staff that had hijacked my business. Antony was incredible from day one. My vision is clear, I have a great team and I have been able to drop back to 3 days working on floor. The systems we implemented were personalised to suit my goals and my team and clients love the ethos of my brand. My financial growth has been substantially greater and I’m learning to work much less and delegate, because I trust the team I have employed. We even managed to have some great laughs a long the way so THANK YOU Antony your a talented, honest and genuine man making a great contribution to the Hairdressing Industry.
Thank you from the bottom of our hearts for all the guidance and support during our year long journey with your good self. You have given us the tools to help us build our future as a company. We found your experience with salon life a huge benefit for us. You really understood our problems and gave us clear concise advice on how to get through it. Thanks to you Antony we have been able to expand our salon and school. We look forward to working with you again in the future.
My experience with Antony was both valuable and fun. He supported me through evaluating my business objectively and engineering my pricing structure to begin with a profit. I really enjoyed how incredibly realistic and relatable he is. I felt he genuinely cared to see my business develop to support me and the goals I have for myself. He offered alternative perspective on my long-term plans and encouraged the possibilities for the future. I’ll continue to recommend Antony to other industry friends beginning their salon businesses because I believe his methodology is clear to understand and the pricing structure blueprint supports growth and profit from startup.
I couldn’t believe the impact that Antony’s GROW books had on my salon. I got in contact with Antony to start coaching sessions. I told him my vision for Revolver Hair Studio and he quickly helped me create a plan to see that vision come to life. His wisdom in our industry is endless. He has been a salon owner, a hairstylist, an educator, and now forever my mentor. My advice for any salon owner or hairstylist is to contact Antony and let him help you grow your business too.
I first heard about Antony when I found his books. I reached out to him for one on one coaching because what he wrote in his books resonated with me. He has a wealth of knowledge and can help you put strategic plans in place in order to grow your business. He was especially helpful when it came time to put systems in place for my team and has the ability to help you see your blind spots so that you can adjust. He is a very honest and genuine human. I am incredibly grateful for his help.
LIMITED ENROLMENT
Business School is intentionally small.
We can only accommodate a maximum of 10 salon owners working through each quarter at any one time.
Why?
Because this level of attention and support simply can't scale beyond 10 people.
You get:
- 12 private 1-1 coaching calls with Antony
- Quarterly implementation reviews
- Direct access to the community
- Personalised support and accountability
YOU'RE AT A CROSSROADS
PATH ONE: Stay Where You Are
Close this page. Go back to what you've been doing.
Keep hoping things will get better on their own.
Continue:
- Working 60+ hour weeks with no end in sight
- Making financial decisions based on guesswork
- Being the busiest person in your salon
- Watching other salon owners succeed while you struggle
In 12 months, you'll be exactly where you are today.
Probably more frustrated. Possibly more in debt. Definitely more exhausted.
PATH TWO: Transform Your Business
Apply for Business School today.
Commit to 12 months of focused implementation.
Get expert coaching, proven systems, and accountability.
In 12 months, you'll have:
- A business with systems that run without you
- Complete financial clarity and confidence
- A marketing strategy that consistently brings in clients
- A productive, motivated team
- Predictable revenue and growth
- Time to actually enjoy your life
The difference between these two paths?
One decision. Today.
THIS IS YOUR MOMENT
You've read this far for a reason.
Something resonated. Something clicked.
You know you need this.
You know your salon has more potential than you're currently accessing.
You know you can't keep doing what you've been doing and expect different results.
The only thing standing between you and the salon business you've always wanted is…
Taking action.
THE TRUTH ABOUT
TRANSFORMATION
I want to be direct.
Business School is not magic.
It won't transform your salon overnight while you sit back and do nothing.
It requires:
- Commitment to the full 12 months
- Implementation between coaching calls
- Honest self-assessment and willingness to change
- Engagement with the process
- Action, not just consumption
But if you're willing to show up and do the work…
If you're willing to challenge old beliefs and try new approaches…
If you're ready to finally build the business you opened your salon to create…
Then Business School will be the most important business investment you ever make.
Real People.
Real Results.
I highly recommend Antony as a coach. I have had other coaches in the past but where I believe the value in Antony is in his personal experience as a salon owner. He was incredibly helpful with navigating through difficult business decisions and helped create clarity on areas of the business I haven’t given enough attention to. I have already seen huge improvements in my business by implementing the changes we discovered. I'm grateful to know I have an expert to contact whenever I need it. Especially one who knows the ins and outs of my business.
Antony marked a before and after at our salon. When we thought we had everything down packed as far as systems, we were wrong. Antony came to help us establish these systems and make them possible. He helped us with all his experience that he has in salons! We are sure that with all the knowledge he shared with us we can guarantee a positive growth within our salon in Mexico.
I started working with Antony for guidance on opening my second salon location. He is a wealth of knowledge and has really opened my eyes to the array of possibilities for me and my business. I also appreciate his forthright approach and encouragement to focus on the business and take myself out of certain decisions. Something I really needed to hear. If you ever thought about seeing a coach, I cannot recommend Antony's coaching enough!
My Coaching conversations with Antony have been incredibly valuable. Antony’s approach always provided me with useful guidance and practical solutions, without ever being critical or overbearing. This created an environment of trust where I felt free to express myself, share my concerns, and seek solutions with confidence and ease.
READY TO TRANSFORM
YOUR SALON?
Limited spots available | Application required
Still have questions?
Email us at support@growmysalonbusiness.com to book a no-obligation strategy call to discuss whether Business School is right for you.
A NOTE FROM ANTONY
I created Business School because I'm passionate about helping salon owners build successful, profitable businesses.
In 20+ years of coaching, I've seen the same pattern repeat thousands of times:
Talented, creative, hardworking salon owners struggling, not because they lack skill, but because they lack business education.
Beauty school teaches you the craft. But no one teaches you the business.
That's what Business School is for.
This is the complete business education I wish I'd had when I was building my salons.
It's everything I've learned, the expensive mistakes, the hard-won victories, the proven systems that actually work.
It's my life's work, distilled into a 12-month transformation program.
And I can't wait to see what you build with it.
See you inside,
Frequently asked questions
It depends on how much you already have in place, but plan for 2-4 hours per week:
1-2 hours for course content
1-2 hours for implementation
Plus your monthly 1-1 coaching call
This is designed for busy salon owners. You can learn while commuting using the audio library.
These are not a mandatory part of the program, they are a bonus, if you like being part of a group, join us. All calls are recorded and available in your dashboard.
Not at all. The tech setup session removes all confusion. We literally set everything up for you and show you how to use it.
Business School includes courses for YOU as the owner. Regarding your management team, you can add your managers to the management course at any time for just $97 per additional seat with 12-month access. Your managers are also welcome to join in on any of the coaching calls. For Super Stylist specifically, you can add any team members for $97 per additional seat with 12-month access.
Business School works for any size salon. The principles scale. We'll customise your coaching to your specific situation. I’ve helped hairstylists move from solo studios into their first salon as well as multi-salon owners planning their exit plan, and everyone in between.
Contact us at support@growmysalonbusiness.com. We'll credit your previous purchase toward your Business School enrolment.
Yes. You can pay in full ($7,497), 12 monthly payments ($697/month), or 4 quarterly payments ($2,047/quarter). You get full access regardless of payment option.
You keep lifetime access to all course materials. You can continue in the community. The 1-1 coaching calls conclude after 12 months, but you can purchase additional coaching if desired.
Absolutely. We have successful salon owners in the US, UK, Australia, Canada, NZ, across Europe, and we currently have course participants in 31+ countries. The business principles are universal, and we adapt examples to your market.
