Super Stylist
Course
The step-by-step System for Maximising Productivity and Profits in Your Salon
Does this
sound familiar?
- As the salon owner, you’re the busiest, doing the most clients, the most colour, the most retail, the most rebooking.
- You're working behind the chair from open to close, with zero time to actually run your business.
- You're hustling harder than ever, but your bank account doesn't reflect the endless hours you're putting in.
- As a stylist, you know that there’s more to being successful than just being good at doing hair, but ‘how do you make more money?’
- You’re constantly looking for new clients to fill the gaps in your column.
- You keep looking at your numbers, but honestly, you have no idea if you’re doing well or not.
THE STRUGGLE IS REAL…
Transitioning from stylist to salon owner means realising that success is no longer about how productive you are behind the chair—it’s about how productive your team is.
I know salon owners everywhere can relate, because at some point, you've been the owner who is constantly fully booked, doing the most clients, the most colour, the most retail, the most rebooking, and you’re left wondering why your team can’t just follow your lead…
This is a rite of passage almost every salon owner experiences. And hopefully, you'll realise sooner rather than later that it isn't meant to be this way. This isn't why you opened a salon.
THE TRUTH ABOUT
SALON OWNERSHIP
Your job as a salon owner is not to be the busiest person. Your job is to reproduce yourself—to create other people who can do what you do, whether that's selling retail, handling more clients, delivering colour services, rebooking effectively, or maintaining a high average ticket.
Your job is to grow the business by growing the people in the business!
The hard truth is that your business will only grow to the extent that:
- Your ability as a leader grows
- You help the people on your team to grow and become more productive
Of course, this is all easier said than done.
WHERE DO YOU START?
You start by recognising that productivity is important, and for a business to grow, the people inside the business need to grow.
As important as technical and creative skills are for stylists, those skills are just the beginning of what it takes to succeed.
The non-technical skills—consultations, retail recommendations, rebooking strategies and client communication—are what truly transform average stylists into Super Stylists.
Without a system to develop these crucial skills in your team, you remain trapped in the cycle of being the busiest stylist in your salon, doing the most clients, the most colour, the most retail, the most rebooking —overworked, frustrated, and burnt out.
What you actually need is a training system to develop, inspire, and lead your team so they perform at a higher level, so that you don’t have to micromanage every move.
And that’s where Super Stylist comes in.
INTRODUCING THE
SUPER STYLIST COURSE
The online Super Stylist course is a proven framework that transforms your salon from just ticking along into a profitable, Revenue-Generating Powerhouse
Super Stylist is NOT just another online course—it's a complete system that takes you from struggling with client retention and low productivity to becoming a highly successful salon with a profitable clientele and a loyal well paid team.
This self-paced online program helps salon owners and stylists achieve exceptional productivity and profitability by mastering the essential communication and client experience skills that most stylists are never taught.
What you'll gain…
- A more focused and professional approach
- Proven steps to higher profit, productivity & income
- Increased levels of motivation for you and your team
- Control of the numbers that determine your productivity
- A new mindset around selling
- Consistent client experience
- A well paid team of professionals
With Super Stylist, you're not just learning—you're implementing a proven system that creates a culture of excellence, leading directly to higher profits, a well-paid team of professionals and happier clients.
The right systems actually save time in the long run. This isn't about working harder—it's about working smarter.
Real People.
Real Results.
“The biggest increase that we’ve seen is the average ticket which went from $249 to $305! “
“As a salon, that's a great increase of $56 per client, and for all the girls, their average ticket went up! And that's great, because it means that my team have been doing more services per guest.
If you're willing to sit down and commit to your success and help your team commit to that success, you will absolutely see growth by the end of the Super Stylist course.”
Read Amanda's Super Stylist story
“The dynamics of the team really changed for the better from week 1. The results for us all were instantaneous.”
Before the ‘Super Stylist’ course our average spend was $152.00. Now average spend is $185.90
Our Client re-bookings were 44%. Now Client pre-booking is 79%
The number of clients buying retail during visits was 5%. Now it's 24%
Our Wage costs as % of total sales was 64.95%. Now it's 43.43%
“The investment in the course was definitely good value! “
“And I like that you can add in additional stylists for not that much money and so it's just part of the hiring process that we can add them into the course.
I would recommend the course to anyone that is looking to grow their business.
It was great. We loved it!”
Read Martha Lynn's Super Stylist story
100% RISK-FREE GUARANTEE
Join Super Stylist today with complete confidence. We offer a 14-day, 100% money-back guarantee.
No-Risk Refund
If you go through the course and, within 14 days of purchase and don’t feel that it’s right for you, simply email us and we'll refund your entire investment.
Proven Results
We can make this guarantee because we've seen these strategies work for thousands of salon owners just like you. When you implement the Super Stylist system, results follow.
INVEST IN YOUR
SALON’S FUTURE
Let's be real: Super Stylist isn't an expense—it's an investment in your salon's future.
Consider what you're currently spending:
- The cost of constantly recruiting and training new staff
- The lost revenue from poor rebooking rates
- The missed retail opportunities with every client
- The lost revenue from clients that never return
Now imagine a salon where:
- Your total sales are up 46.3% on last year
- Your average ticket increases from $249 to $305
- Your prebooking rate jumps from 44% to 79%
- Your retail sales grow from 5% to 24% of revenue
- Overall increase in retail sales of 64.4%
- Average bill increase of 54%
- Your team is motivated, consistent, and loyal
One-on-one business coaching would cost you $1,950 for six hours. Industry certification programs run thousands of dollars. But we've intentionally made Super Stylist accessible because we believe every stylist deserves the opportunity to grow.
Your Investment
Options
- Three payments of $249
- OR pay in full for $697
This isn't just an online course—it's a complete business transformation system with a proven track record of success:
- One stylist sold an extra $536.61 of retail in just two weeks, paying for the entire program through increased retail sales in just three weeks
- A franchisee saw a 46.3% sales increase and became one of the top-performing locations.
- Multiple salons report stylists increasing their retail-to-service ratio with 83.33% of guests purchasing retail
PLUS, you can continually use this program to onboard new staff and apprentices, making it an ongoing investment in your team's success.
Save
your
space
today
Pay in full
Pay in 3
Want to use your JPMS Pro Rewards Points to purchase? Find out how?
Super Stylist is a life-changing experience
With sales up 46.3% compared to last September.
I have to credit the Super Stylist training for a large part of our improvement. Not just because of the tips, techniques, and focus on key performance indicators that the course provides, but because most of our attendees came through it with more self-esteem, confidence, and professional pride. Three out of the four who have gone through the course have shown significant professional growth. I think 75% is a pretty good batting average.
Based on results so far, we have recently decided to make course attendance mandatory for all our team members.s
Our average bill for December 2019 was €67.50
Our average bill for December 2020 (with a 10% price increase) was €104.50 an increase of €36.70 or 54% increase!
This change was absolutely from doing the Super Stylist online course and to the commitment of our team to self and business development.el
Both salons +14.3% on services, and this is amazing! Combined retail for both salons inc +64.4% compared to same period last year.
Overall adding both salons together increase 11% (inc hair and retail)
These figures are amazing, taking into consideration lockdown and two team members less in one of the salons, I'm very pleased, definitely due to the Super Stylist course!v
Super stylist helped me and my team to increase 40% on products sales from the first month.
It also helped to create the foundations for an even more professional approach to hairdressing. Most importantly, Super Stylist was a fun experience for all of us!es
I just wanted to share our last years growth even with Covid.
Our ticket per visit went up 10%, Our retail ticket went up 8%, Our service ticket went up 10%
Thanks Antony!
This course has not only reenergised me as an owner but it has bought my team to life! I can not thank you enough.
Our sales and team continue to grow at rapid speeds – I'm so excited to finally have the tools I need to stretch myself and grow my team.
We are loving this course!! We are only up to module 3 but our team are feeling super inspired and motivated.
We had our best week last week with increased client rebooking and average spend! Thank you.
Here is my stylists result from the first day after Super Stylist! 36.48% retails to service, 83.33% of guests taking retail home, over $200 in retails sales in one day!
This is fantastic! Our salon as a whole had over 29% retail to service yesterday! Thank you for all you do to grow our team!
We increased our average bill by $33.90 per client! Our pre-bookings went from 44% to 79%
We increased the number of clients buying retail during visits from 5% to 24%
My first day back to the salon I rebooked 90% of my guest and sold retail! Ur class was extraordinary!! THANK YOU!!!
By the end of Super Stylist,
you’ll have…
A more focused and professional approach
To have a successful career in hairdressing requires focus, hard work and the right mindset. Start by getting clear about what you want from your life and career, and then everything else stems from that.
Increased levels of motivation for you and your team
When your team has clarity and is united around a professional approach and defined standards of excellence, the result is higher levels of motivation which leads to increased productivity in all areas.
Proven steps to higher profit, productivity & income
As a salon owner, your job is to find the balance between running a profitable business while at the same time managing productivity and rewarding people for their effort. A stylist's personal income is directly linked to their productivity. Stylists can earn well above average by learning how small and consistent actions combine to make a massive impact on their personal income.
A new mindset around selling
Every conversation is a sales conversation – we’re selling our personalities, our expertise and our products and services. Learn the simple yet effective strategies for giving clients the complete service they deserve.
Consistent client experience
The ‘client experience' has to be consistent, and for that to happen, you need to have the training systems in place so that everyone on your team is clear about “this is how we do it here”.
Control of the numbers that determine your productivity.
Every stylist needs to have an awareness of the numbers that drive their productivity. Whether it's the total client count, average spend, re-bookings, retention, referrals, retail or frequency of visit. It's essential that they not only know what they are but, more importantly, that they know exactly what they need to do to have a positive impact on them.
HOW DOES IT WORK?
Super Stylist is an online course
Your initial investment is US$697, which gives you lifetime access to the course. This course is not a membership, once you purchase it, you own it and can work through it as many times as you wish!
If you have team members that you would like to give their own individual access to the course, you can purchase additional seats for US$25.
Each additional seat entitles your team member to:
- A unique user login enables the user to access the course on any device anytime, anywhere for 12 months.
- Individual assessment at the end of every module.
- Individual certification at the end of the course.
- Individual course dashboard to pick up where they left off.
The course owner or manager is able to:
- Add additional team members if you have a team.
- Access and track individual team members' course progress.
What's Inside
9 training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.
Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.
Course community
Keep connected, share wins, ask questions and get direct feedback from Antony right on the course platform.
Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.
Dashboard reporting tool
Keep track of where your entire team are up to, what videos they have watched, and assessments they've passed with the group management dashboard.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
The complete online Super Stylist course
- 9 Training Modules
- 10+ Hours Content
- 33+ Video Lessons
- PDF Guides Templates
- Workbook
Your Next Step
The choice is yours, you can keep doing what you’re doing—working long days, feeling frustrated, and watching your team underperform. Or, you can take action and finally build a salon that grows beyond YOU.
Super Stylist isn’t JUST about increasing your revenue—it’s about reclaiming your time, building a stronger team, and creating a business that works for you, not because of you.
Join Super Stylist today and start your transformation.
Real People.
Real Results.
“From a financial perspective the return on the investment for the Super Stylist course is phenomenal!”
‘With the Super Stylist course I can clearly show you on a graph that our stylists who have done the Super Stylist course are way ahead of our stylists that have not done the Super stylist course insofar as utilisation, the growth of their column, average ticket, achieving their daily and their weekly targets, and how they’ve become successful quickly.'
“The Super Stylist course has helped make our stylists more aware of the potential they have in the eight hours they are at work every day. “
“Whether it’s in the consultation or talking about the products, our team are now more confident and more natural in their approach to educating the clients about our products and services.
As a result, our average bill and rebooking percentage have definitely improved, with almost every hairdresser on our team now at least 80% booked every day.”
“Just in my personal retail sales alone, I'd paid for the course inside the first six weeks”
When it comes to the investment I made in the course, just in my personal retail sales alone, I'd paid for the course inside the first six weeks of starting just with the additional retail I was doing.
And for my team I think first and foremost the biggest change has been around mindset, whether it was about rebooking, retail, client experience, those three things have been put front and centre of the client journey,
Save
your
space
today
Pay in full
Pay in 3
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I can’t wait for you to join the super stylist course
I created this course because I’m passionate about helping salon owners and stylists develop their careers and lives. Once you learn the craft, there’s a massive knowledge gap around how to turn your skills into profit.
Super Stylist demystifies the business side of hairdressing, teaching you the communication tools and systems to become a successful and well-rewarded hairdresser. Think of it as a “personal business development program” specifically for hairdressers.
And while the course does that, it’s become about so much more. It’s about finding out who you are, having a dream and acting on it, having fun, working shoulder to shoulder with friends, finding your passion, having more freedom over your working hours – and, of course, making money and living the lifestyle you want.
Super Stylist is a course that teaches hairdressers the “foundations for business success” – practical advice that’s taken me an entire career to perfect!
See you on the inside,
Frequently asked questions
After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.
Yes! The Super Stylist course is a pre-recorded course made up of 9 modules with a total of 33 videos [ranging from 10 mins to 35 minutes]
Yes! If you are based in the US or Canada head on over to the Pro Rewards Program on Paulmitchellpro.com where you can find out more and purchase your GROW Bucks to put towards any of our courses, coaching or books.
An essential component of this course is the comments section located directly underneath every video lesson, here you and your whole team can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.
I agree that's often the case, one of the reasons is you go to a seminar leave all pumped up and within a week it's back to business as usual. The advantage of this course is that you own it and can review it again and again. Secondly, there's a lot of content in this course that deals with having the right mindset, when you can change how someone ‘Shows up' every day you change the results long term.
Yes, the intention is that you give your team members access via their own unique login/seat. Each unique login is an additional US$25. This then enables the individual to access the course on any device at any time for 12 months. It also enables you to monitor their progress.
As the owner of the Super Stylist Course you have the ability to purchase additional seats at any time in the future as you onboard new team members that you wish to put through the program.
The owner of the course is given their own team dashboard where they can add as many salon team members as they like at any time for an additional US$25 each.
The dashboard also allows the salon owner/manager the opportunity to view their teams progress throughout the course, view their assessment results and reset passwords.
No! You don’t have to get your team altogether at the same time! You could if you wanted to and I think that there is a benefit to having a group of people go through it together as they can discuss the learnings and even role play if they wish to as they work through the content and discuss what is and isn’t working for them.
The course is made up of 33 videos plus a 70 page workbook and can be done at any time, I suggest that people spread it out over a few weeks so that they can integrate and try out ideas as they go as opposed to binge watch.
The other advantage is that as it's video which you own [as opposed to attending a 1 day course that you forget] you can revisit any section to review as many times as you wish.
Also, when new staff members join they would work through the program [probably on their own] so that they are aware of the salon culture and standards in these areas.
In the course workbook and the downloads section there is a calendar to fill out manually to track your progress as you work through the course.
At the end of every video [33 videos in total] there is a summary section and a series of action steps to implement followed by a short assessment to see how much information is retained.
There is also a series of graphs in the workbook for individuals to manually track their productivity as they work through the program.
The course owner will have access to their own team dashboard where they can view all of their team members progress and assessments throughout the course.
The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it. We also offer a digital workbook.
The course is made up of 9 modules which contain 33 videos in total. The shortest video is 10 minutes and the longest 35 minutes. In total there is over 10 hours of video content.
At the end of every video is a summary and action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.
My recommendation is that you do at least 1 module each week, so that the entire course is completed in 9 weeks. However I also fully respect that you will adapt the time frame based on your experience level and whether you are doing it as part of a group or alone.
Yes! I use the term ‘stylist’ very loosely. The course is aimed at anyone in the hair and beauty business. Whether you are a colourist, hair stylist, barber or even beauty therapist you still rebook, retail, generate referrals, sell an experience and build relationships and do consultations etc.
No! The entire course content is available immediately to you upon joining. Occasionally course bonuses may be added in at a later date at no charge.
No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments unless you want to purchase additional seats.
No! The cost of the course isn't able to be split between different salons. The only exception is if you own more than one salon then the course can be shared amongst your different locations in-line with the number of participants that you purchased in the course package.
If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.
Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
There aren't any haircuts and colours demonstrated in the Super Stylist course. This course is not about the technical and creative side of what makes you a successful stylist, it is about the people and communication skills needed to succeed.
Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.
The Super Stylist book and the 1 day seminar is the inspiration for the online course but there is way more content in the online course so whilst some of it may be familiar there is a lot of new content that goes into a lot more depth and detail.
Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.
I believe that this will set people up from the beginning to be the best possible version of themselves regardless of what stage of their career they are at.
The secret to success is always about having strong fundamentals whether it is in cutting and colouring skills or in communication skills. Regardless of how long you have been in the industry revisiting fundamentals is always a way to strengthen our knowledge and improve our results.
Please get in touch with melinda@growmysalonbusiness with details of how many colleges and how many students.
