– Welcome to the


We help you
fall in love with the
numbers in your business

We make numbers understandable for creative people, showing real examples of how small yet significant improvements can lead to monumental results.

The ‘Money’ course is like a practical MBA designed for the hair and beauty industry. We fundamentally change the way you look at the numbers in your business and what you can do to create positive change.

By the end of the
Money course,
you’ll have a…

Better understanding of the numbers that matter

Numbers are a language of their own, and they tell you whether you are winning or losing at the game of business. If you don’t understand the ‘scoreboard’ you won't win the game.

Establish benchmarks for your business

Benchmarks are just a way of making sense of the numbers. Learn to understand the benchmarks and then you are in a position to create positive change. 

Practical and realistic strategies to reduce outgoings

Your business is like a game, and like every game, not everyone can be a winner. Learning to win the game of business is finding the balance between increasing the income and managing the outgoings.

A good understanding of the 3 main financial reports 

There are 3 basic reports that a small business needs to keep track of its finances; the balance sheet, the cash flow statement, and the profit and loss statement

Strategies for managing employee costs 

The single biggest overhead in a hair salon is the employee costs. Get it wrong and it will destroy any chance of making a profit. Get it right and it’s a win:win for everyone concerned.

Know how to work out your pricing for profit

Having an understanding of how to price your services correctly is an essential component of running a profitable business.  

Understand how to set up and use a cash flow forecast

Money is constantly in motion, and without a cash flow forecast, it’s easy to run out of money before you’ve run out of month. Having a cash flow forecast keeps you on track and prevents unnecessary surprises. 

Productivity systems

Your business is a collection of systems. Learn how to establish and manage the productivity of the business and the individuals who work in it.  

You’ll get value from
this if you’re…

A salon owner or manager that recognises that what is holding most businesses back is a lack of financial literacy, meaning that it’s a lack of understanding of how a business works from a financial perspective that holds most businesses back.

Learning to understand the numbers in business and how you can impact them positively is the key to financial success. 

This entire course is aimed at improving your financial literacy and putting the systems and processes in place that will put you and your business on the fast track to success.

The Money Course will change your life if you’re a…

Salon owner or manager who recognises that putting the right steps in the right order can transform your business. Our step by step approach helps you build a solid financial foundation, and real examples of how to make small yet significant improvements that can lead to monumental results where growth becomes predictable.

“I wish I had this course, when I started!”

“One of the most important parts of the course for me was the pricing module because it forced me to reevaluate my salon services, from the time I allocated for appointments to the price points for each service.

The formula provided made everything easy to work out and was an absolute godsend. It was brilliant!” I wish I had this course when I started!


-Michelle England
Michelle England Salon

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What's Inside

Training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.

Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.

Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.

Connect with a supportive community
Access a private Facebook community and share advice with other salon owners and managers who are working through the program at the same time as you.

LIVE group coaching with Antony
Join me for 10 x FREE one-hour group coaching sessions over 12 months to troubleshoot and gain clarity. Calls are recorded in case you miss the live Q&A.

Done for you calculators & spreadsheets
With these plug-and-play templates, you won’t have to reinvent the wheel, and they will save you hours as you’ll easily adapt them to suit your business objectives.

You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!

The complete online Money course

  • 9 Training Modules
  • 16+ Hours content
  • 55+ Video lessons
  • PDF guides Templates
  • Workbook
  • Calculators


With the Money course, you’ll get a greater understanding and learn how to take control of your salon’s finances.

Whether it’s how to price your services, or how to pay your people and everything in between. The ‘Money course’ is the most comprehensive course there is on what it takes to understand, create and implement the financial systems needed in your business for salon success.

The course is made up of 9 modules, with each module covering a specific area of salon finance. Move through the modules at your own pace, in your own time. You’ll have lifetime access to the course and any updates, so jump back in whenever you need a refresher.


Module 1. Financial foundations

Module 2. Getting organised

Module 3. How do I read Financial Statements

Module 4. How do I make sense of the numbers?

Module 5. How do I reduce my salon outgoings?

Module 6. How do I set my salon budgets?

Module 7. How do I price my salon services?

Module 8. How do I pay my salon team?

Module 9. How do I increase my salon income?

Module 1. Financial foundations

Lesson 1: Why did you open a business?

Lesson 2: The financial functions of business.

Lesson 3: The language of numbers

Lesson 4: Playing the game of business

Lesson 5: Understanding profit and profit margin

Lesson 6: The investor

Lesson 7: What is your profit target?

Module 2. Getting organised

Lesson 1: Financial information systems

Lesson 2: Petty cash management

Lesson 3: Bookkeepers and accountants

Lesson 4: What is your financial vision

Lesson 5: Knowing the numbers that matter

Module 3. How do I read Financial Statements?

Lesson 1: How do I read a Profit and Loss?

Lesson 2: How do I read a Balance Sheet?

Lesson 3: How do I read a Cash Flow Statement?

Module 4. How do I make sense of the numbers?

Lesson 1: Understanding benchmarks

Lesson 2: My salon benchmarks

Module 5. How do I Reduce my Salon Outgoings?

Lesson 1: Reducing occupancy costs

Lesson 2: Reducing professional use inventory costs

Lesson 3: Reducing retail inventory costs

Lesson 4: Reducing the employee costs

Lesson 5: Reducing the employee costs for income producing staff

Lesson 5.1: Reducing the employee costs for income producing staff

Lesson 6: Reducing the employee costs for salon owners

Lesson 7: Reducing the all remaining costs

Module 6. How Do I Set my Salon Budgets?

Lesson 1: Understanding the cash flow forecast

Lesson 2: The rolling 13 week cash flow

Lesson 3: Creating your own rolling 13 week cash flow forecast

Module 7. How do I Price my Salon Services?

Lesson 1: What to consider when pricing your salon services

Lesson 2: Understanding the service price per minute

Lesson 3: Working out your service price per minute

Lesson 4: Service price per minute – Price List

Lesson 5: Overcoming the price list problems

Module 8. How do I Pay my Salon Team

Lesson 1: What are the 5 things your pay system needs to achieve?

Lesson 2: The 5 pay structures and how they impact your salon culture

Lesson 3: Team based pay

Lesson 4: Commission based pay systems

Lesson 5: Understanding the impact of the pay cycle

Lesson 6: Level system performance and reward

Lesson 7: Paying the salon owners

Lesson 8: Paying the salon managers

Lesson 9: Paying the support team

Module 9

Lesson1: Is your business model rental or employee based?

Lesson 2: What is your salon revenue model?

Lesson 3: KPI’s The drivers of productivity

Lesson 4: My top 12 KPI’s

Lesson 5: Coaching for growth

Lesson 6: One to ones

Lesson 7: Setting financial goals for the salon

The Money Course

  • Module 1 – Financial Foundations
  • Module 2 – Getting Organised
  • Module 3 – How do I read Financial Statements?
  • Module 4 – How do I Make Sense of the Numbers?
  • Module 5 – How do I Reduce my Salon Outgoings?
  • Module 6 – How Do I Set my Salon Budgets?
  • Module 7 – How do I Price my Salon Services?
  • Module 8 – How do I Pay my Salon Team
  • Module 9 – How do I Increase my Salon Income?

“What I gained by being a more profitable business is so much more than the cost of the course!”

“If you're thinking of doing the Money course, but you're sitting on the fence, I would recommend that you go ahead and do it because what you're going to gain from it makes the cost of the course insignificant in comparison to the longer term benefits that I have managed to get.

What I have saved by sorting out our expenditure, and then gained by being a more profitable business is so much more than the cost of the course.”


-Billy Ryan 
Tribe Salon

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– A note from Antony


I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.

The ‘Money’ Course demystifies the business side of hairdressing, teaching you the financial tools and systems to take control of your salon finances and build a profitable business.

I recognise that everyone going through this course will have varying degrees of experience, so this course builds on solid foundations, with each module building onto the next.

By taking this approach, the result is a complete and comprehensive financial management course.

‘Money’ is a course that teaches hairdressers the foundations for good financial management, practical advice that sets you on the path to financial success.

See you on the inside,


Frequently asked questions

Does it work?

After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.

Is the course all online?

Yes! The Money course is a pre-recorded course made up of a series of 9 modules and within each module are a series of videos [ranging from 10 mins to 45 minutes]. As well as the videos there are a series of 10 group coaching calls for live question and answer session.

What is the difference between the GROUP and PRIVATE coaching

The first option is the ‘Money course and GROUP coaching’ package at an investment of $US697. With this option you have the opportunity to join in on 10 x 1 hour group coaching sessions over zoom where  you can have any of your questions answered as well as be part of a larger sharing community. These calls are at fixed times on Mondays every month for 12 months excluding August and December 2024. In the event you can't attend live you can still email in questions beforehand which will be answered on the call. All group coaching calls are recorded and put into your course library to review in your own time.

The second option is the ‘Money course plus PRIVATE coaching at an investment of US$1,997. Some people prefer the option of a more private 1-1 coaching session. This package includes the ‘Money Course’ plus 4 x 1 hour PRIVATE coaching sessions at a time that works for you. All of your coaching calls are recorded and put into your own PRIVATE course library to review again in your own time.

What are the coaching call dates?

First call Monday 29th January 2024

Monday 19th February 2024

Monday 25th March 2024

Monday 29th April 2024

Monday 20th May 2024

Monday 24th June 2024

Monday 29th July 2024

Monday 23rd September 2024

Monday 28th October 2024

Monday 25th November 2024

All coaching calls are recorded and added to your course call library so you can rewatch or watch in your own time.

I prefer live seminars so that I can engage and ask questions how do I ask questions during this course?

An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.


Do I have to print out the workbook?

The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it.

How long will it take to work my way through the course?

The course is made up of 9 modules which contain a series of videos. The shortest video is just under 10 minutes and the longest 45 minutes. In total there is over 11 hours of video content.

At the end of every video is a summary and in some cases action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.

Do I have to do anything techie?

No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.

Is it a monthly membership payment?

No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments.

Can I share the cost with another salon?

No! The cost of the course isn't able to be split between different salons.

The course package including the group coaching calls and the course guarantee is applicable to 1 business entity regardless of whether they are a business unit of 1 or many.

What’s the refund policy if I am not satisfied?

If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.

I’m not in the UK or the US will it benefit me?

Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.

I have a franchise will your approach be a fit with our systems?

Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.

I’m already successful will it benefit me?

Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.

Still have some Q's?
Ask away…

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