Money
Course
You don't need to be a numbers genius. You just need the right steps in the right order to transform your salon’s financial future.
THE TRUTH IS…
Running a salon and making it profitable are two completely different skills.
You became a hairdresser because you're creative, passionate, and good with your hands. But somewhere between opening your doors and trying to keep them open, you discovered the harsh truth: being a successful stylist doesn't automatically make you a successful business owner.
- You're working longer hours than you ever did as an employee, yet you're making less money.
- You lie awake at night wondering if you can cover next month's rent.
- Your best stylist just handed in their notice, and you're panicking about losing their clients.
Sound familiar?
The Real Problem
The problem isn't your skills. It's not your passion. It's not even your location or competition.
The problem is that no one ever taught you the financial fundamentals of running a business.
Think about it. You’ve spent years mastering the technical and creative skills. But when it comes to understanding profit margins, cash flow, or break-even points? You're flying blind.
What Happens When You Don't Understand Your Numbers
Without financial clarity, every decision becomes a guess:
- Can you afford to hire another stylist?
- Should you increase your prices?
- Why did you have your busiest month ever, but still struggle to pay the bills?
This isn't just stressful. It's irresponsible as a business owner. Because while you're guessing, your competitors who understand their numbers are making smart, strategic moves that leave you behind.
There's a Better Way
Imagine opening your salon each morning knowing exactly where your business stands financially. Imagine making decisions based on data, not desperation. Imagine building a salon that doesn't just survive but genuinely thrives and grows.
This isn't fantasy. It's what happens when you understand the numbers in your business.
Introducing The Money Course
The Money Course is the comprehensive financial education you never received. Created specifically for salon owners who are tired of financial stress and are ready to build truly profitable businesses.
This isn't another generic business course…
Every lesson, every example, every calculation is designed specifically for salon owners like you.
REAL PEOPLE.
REAL RESULTS.
“Some weeks I saw my profits go up to 24% I haven't seen that in 23 years of running a salon.”
The money course has helped me take my salon finances seriously. I've taken so many courses but there's not been one that has as much detail and spoken in a way where I could really understand and connect like I was talking to a peer. Someone who's been through it all and really knows their stuff.
You can't put a price on this. I actually don't think you’re charging enough for this course! Not that I want you to raise the price but what you're getting is 10x what you’re charging for this program.
In 2024, my profit percentage was 2.5%. This year, it’s 8.4% That’s a 6% increase in profit since doing the course, and it’s 100% because of the Money course.
The Money course was 100% a good investment. It’s excellent. Honestly, Antony’s covered every aspect of running a financially successful salon.
The support was fantastic, Antony was always quick to reply to emails, and the Facebook group was there if I had questions. I really felt supported throughout the course and beyond. I still feel like I could reach out in the future if I needed to.
I'll help you
fall in love with the
numbers in your business
We make numbers understandable for creative people, showing real examples of how small yet significant improvements can lead to monumental results.
The ‘Money’ course is like a practical MBA designed for the hair and beauty industry. We fundamentally change the way you look at the numbers in your business and what you can do to create positive change.
What's Inside
9 Training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.
Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.
Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.
Done for you calculators & spreadsheets
With these plug-and-play templates, you won’t have to reinvent the wheel, and they will save you hours as you’ll easily adapt them to suit your business objectives.
LIVE group coaching with Antony
Join me for 10 x FREE one-hour group coaching sessions over 12 months to troubleshoot and gain clarity. Calls are recorded in case you miss the live Q&A.
Connect with a supportive community
Access a private Facebook community and share advice with other salon owners and managers who are working through the program at the same time as you.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
The complete online Money course
- 9 Comprehensive Training Modules
- PDF guides & templates for budgeting and cash flow forecasting
- Comprehensive workbook for immediate implementation
- Calculators and spreadsheets
- BONUS: Facebook group for community and support
- BONUS: 10 x One hour group coaching calls
- BONUS: Private money course podcast
By the end of the
Money course,
you’ll have…
A better understanding of the numbers that matter
Numbers are a language of their own, and they tell you whether you are winning or losing at the game of business. If you don’t understand the ‘scoreboard’ you won't win the game.
Establish benchmarks for your business
Benchmarks are just a way of making sense of the numbers. Learn to understand the benchmarks and then you are in a position to create positive change.
Practical and realistic strategies to reduce outgoings
Your business is like a game, and like every game not everyone can be a winner. Learning to win the game of business is finding the balance between increasing the income and managing the outgoings.
A good understanding of the 3 main financial reports
There are 3 basic reports that a small business needs to keep track of its finances: the balance sheet, the cash flow statement, and the profit and loss statement
Strategies for managing employee costs
The single biggest overhead in a hair salon is the employee costs. Get it wrong and it will destroy any chance of making a profit. Get it right and it’s a win:win for everyone concerned.
Know how to work out your pricing for profit
Having an understanding of how to price your services correctly is an essential component of running a profitable business.
Understand how to set up and use a cash flow forecast
Money is constantly in motion, and without a cash flow forecast, it’s easy to run out of money before you’ve run out of month. Having a cash flow forecast keeps you on track and prevents unnecessary surprises.
Productivity systems
Your business is a collection of systems. Learn how to establish and manage the productivity of the business and the individuals who work in it.
REAL PEOPLE.
REAL RESULTS.
“It was brilliant! I wish I had this course when I started!
One of the most important parts of the course for me was the pricing module because it forced me to reevaluate my salon services, from the time I allocated for appointments to the price points for each service.
The formula provided made everything easy to work out and was an absolute godsend.”
“Before we started the money course, we had no formula for pricing our salon services. Now we have a formula that is showing what the prices need to be in order to cover our overhead and make a profit.
Being in business takes courage! But as well as courage, you have to have knowledge, and this knowledge for us is coming from your courses.
The course is worth every penny for sure it's great, it's really great.
When I opened my first salon, I didn't have a lot of business education, so doing this course gave me a better grounding and better understanding of the numbers.
Antony explains everything really clearly. He breaks everything down to small bite-sized pieces that I understand, and that has really helped me in my business.
Investing in the course has been a great decision, it's so worth it! Antony’s a very good educator and he explains complicated things so that they are very easy to understand.
You’ll get value from
this if you’re…
A salon owner or manager who recognises that what's holding most businesses back is a lack of financial literacy, meaning that it’s a lack of understanding of how a business works from a financial perspective that holds most businesses back.
Learning to understand the numbers in business and how you can impact them positively is the key to financial success.
This entire course is aimed at improving your financial literacy and putting the systems and processes in place that will put you and your business on the fast track to success.
Who This Course Is Perfect For
The Ambitious Beginner: You're newer to salon ownership and want to build on the right foundation from the start, avoiding costly mistakes other owners make.
The Overwhelmed Owner: You've been running your salon for a while, but feel like you're constantly putting out financial fires. You're ready to make the shift, take control, understand what your numbers mean and how you can have a positive impact on them.
The Experienced Professional: You've been successful but know there's more potential in your business. You want to optimise your financial systems and unlock the next level of profitability.
REAL PEOPLE.
REAL RESULTS.
“I've not only increased revenue but also created a more motivated team.
The Money Course has had a positive impact on every aspect of my business, from client satisfaction to employee morale…
As I worked my way through the Money Course, I realised that I had been missing a piece of the puzzle. It wasn't just about understanding numbers; it was about gaining clarity and confidence in managing my salon's finances properly.”
“Last year we had a post-tax profit of £80,000 across the two salons. I just wanted to say thanks, as the Money course and cash flow forecast have made this possible.
What I have saved by sorting out our expenditure, and then gained by being a more profitable business, makes the cost of the course insignificant in comparison to the longer term benefits that I have managed to get.
What I gained by being a more profitable business is so much more than the cost of the course!”
The best thing about the MONEY course for me was the spreadsheets that helped me to understand how much my business was costing per minute. That spreadsheet was an eye-opener for me.
Another important point we got from the money course was understanding the industry benchmarking percentages in the P&L and what needed to happen in order to really develop the business.
So we have now increased our profit and adapted our wage structure based on understanding those metrics as well. Was the course value for money? 100%
The Money course has definitely been a great investment in my peace of mind. I now have a much clearer view of my financial position, and I feel more confident about the path ahead.
Without it, I wouldn’t have realised that I’m actually running at a profit, and that my profit margin has been steadily increasing.
If you’re considering doing the Money course, I’d say take the plunge. It’s a brilliant opportunity to understand your numbers, feel more secure about your finances, and set your business up for long-term success.
Your Investment
Whether it’s how to price your services, or how to pay your people and everything in between. The ‘Money course’ is the most comprehensive course there is on what it takes to understand, create and implement the financial systems needed in your business for salon success.
This comprehensive financial education that could transform your salon's future is available for:
Pay in Full: $847 3-Month Plan: 3 x $299
VIP Option: $1,947 (includes 4 additional private coaching sessions with Antony)
Consider this: A single poor financial decision can cost thousands. The insights you'll gain from this course will pay for itself many times over.
Save
your
space
today
Group Coaching
Private Coaching
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100% RISK-FREE GUARANTEE
Join the Money Course today with complete confidence. We offer a 14-day, 100% money-back guarantee.
No-Risk Refund
If you go through the course and, within 14 days of purchase and don’t feel that it’s right for you, simply email us and we'll refund your entire investment.
Proven Results
We can make this guarantee because we've seen these strategies work for thousands of salon owners just like you. When you implement the systems in the Money Course, results follow.
I LOOK FORWARD TO SEEING YOU ON THE INSIDE.
I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.
The ‘Money’ Course demystifies the business side of hairdressing, teaching you the financial tools and systems to take control of your salon finances and build a profitable business.
I recognise that everyone going through this course will have varying degrees of experience, so this course builds on solid foundations, with each module building onto the next.
By taking this approach, the result is a complete and comprehensive financial management course.
‘Money’ is a course that teaches hairdressers the foundations for good financial management, practical advice that sets you on the path to financial success.
See you on the inside,
What
others
say
The best thing about the MONEY course for me was the spreadsheets that helped me to understand how much my business costs per minute. Was the course value for money? 100%
I participated in the money course and it was so valuable. I had no idea about my figures before the course. Now I have a good understanding of my business. PLUS the group couching calls are next level.
The investment I made in the course has been 1000% good value!
Nobody can do any of these courses, and not take some golden jewels out of them. Even just the smallest thing makes the biggest difference. I love the accountability that it gives me.
Frequently asked questions
After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.
Yes! The Money course is a pre-recorded course made up of a series of 9 modules and within each module are a series of videos [ranging from 10 mins to 45 minutes]. As well as the videos there are a series of 10 group coaching calls for live question and answer session.
The first option is the ‘Money course and GROUP coaching’ package at an investment of $US847. With this option you have the opportunity to join in on 10 x 1 hour group coaching sessions over zoom where you can have any of your questions answered as well as be part of a larger sharing community. These calls are at fixed times on Mondays every month for 12 months excluding August and December. In the event you can't attend live you can still email in questions beforehand which will be answered on the call. All group coaching calls are recorded and put into your course library to review in your own time.
The second option is the ‘Money course plus PRIVATE coaching at an investment of US$1,997. Some people prefer the option of a more private 1-1 coaching session. This package includes the ‘Money Course’ plus 4 x 1 hour PRIVATE coaching sessions at a time that works for you. All of your coaching calls are recorded and put into your own PRIVATE course library to review again in your own time.
Monday 3rd March, Monday 31st March, Monday 28th April, Monday 26th May, Monday 30th June, Monday 28th July, Monday 29th September, Monday 27th October, Monday 24th November.
All coaching calls are recorded and added to your course call library so you can rewatch or watch in your own time.
An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.
The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it.
The course is made up of 9 modules which contain a series of videos. The shortest video is just under 10 minutes and the longest 45 minutes. In total there is over 11 hours of video content.
At the end of every video is a summary and in some cases action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.
No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments.
No! The cost of the course isn't able to be split between different salons.
The course package including the group coaching calls and the course guarantee is applicable to 1 business entity regardless of whether they are a business unit of 1 or many.
If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.
Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.
Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.
