About Grow My Salon Business.

Antony Whitaker is the ultimate educator and motivator, with a worldwide reputation based on more than 30 years’ experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi award-winning stylist-turned-educator, motivator, business coach and best-selling author.



Starting his career as a stylist with Vidal Sassoon in London, Antony spent ten years with the group, becoming a trainer and creative director before, in search of fresh challenges, opening his own salons in Australia in 1990 and cementing his industry standing with a string of awards for team-building, salon design and marketing, education and photography.



He was also named Australian Hairdresser of the Year twice, as well as being awarded the AIPP Grand Trophy in Paris. Based in the UK since 2004, Antony has developed a global reputation as a passionate and inspiring business presenter, having taken his message on management, money, marketing, team-building and retailing to more than a quarter of a million hairdressers in more than 40 countries. Meanwhile, his GROW series of books has set new benchmarks of business excellence for salon owners and managers.



Antony is now recognized and highly respected worldwide as one of the industry’s leading lights. He has continued to pick up international industry awards, while his photographic images and business articles have been published in more than 50 trade and fashion magazines. ‘Grow My Salon Business’ is an education company specifically for the hair and beauty industry established by Antony and his partner in life and business, Melinda.



The business is constantly evolving and developing new content and educational product with the goal to make salon businesses more successful by engaging, educating and inspiring hairdressers everywhere to develop their business skills through a combination of the very best in educational resources, coaching and live seminars.


Currently, there are 4 books in the ‘GROW’ series covering Management, Team-building, Marketing and ‘Super Stylist’. The books are all available in printed version, e-book and audiobook format and will soon be available in multiple languages as demand requires.


Knowledge is not enough unless it is implemented. Antony offers a private one to one telephone coaching service to enable salon owners and managers to connect with him no matter where they reside to help them implement and turn their goals into reality. For more information visit our coaching page For enquiries [email protected]


We have a seminar schedule whereby we periodically conduct seminars in the UK, USA, Australia and elsewhere as demand requires. To be updated on new seminars make sure you subscribe to our monthly ‘The Two Minute Salon Manager’ videos.

Private seminars:

We regularly conduct private seminars for individual salons and salon groups and are available for Keynote speaking events for distributors, manufacturers and trade organisations that can be tailored to suit all your needs, budgets and audience size. For enquiries contact [email protected]

The Two Minute Salon Manager:

Every month we post a free video to youtube ‘The Two Minute Salon Manager’ as the name implies it’s a quick video soundbite designed to motivate, provoke, inspire and inform. You can subscribe and have it sent straight to your inbox.


Join Antony in conversation every week with thought leaders in the hairdressing industry, discussing insightful, provocative and inspiring ideas to help you grow your salon business.

Grow My Salon Business