– Grow’s mission is

Your success. Period.

If you’re great with hair BUT feel stuck in your career or can’t seem to grow your salon business past a certain point, I can help.

Growing a business shouldn’t be a mystery – it should be a step-by-step process where your hard work steadily compounds.

My ONE GOAL is for you to come away with the systems, processes and culture you need to run a profitable salon without sacrificing your family, health or sanity in the process.

– About Antony

40 years of knowledge condensed

Hi, I’m Antony Whitaker – hairdresser, educator, motivator, public speaker and ‘truth teller' to salon owners and stylists.

I’ve spent the last 40-years learning what works and what doesn’t work in the hair and beauty industry.

I’ve been a creative director at Vidal Sassoon, launched my own group of salons, spoken on stages and on Podcasts, won awards and written books – but today, the moments I find most rewarding are the conversations I get to have with salon owners and stylists as I coach them to take their business and their lives to the next level

Wherever you are on your own journey, I’d love to hear from you.

If you’re ready for change, you’re in the right place

If you’re like most salon owners, you got where you are today through hard work, creative talent – and a few lucky breaks.

Nobody taught you the practical side of running a business, and what you do know is probably cobbled together from how previous employers did things.

Instead of soundbites and hacks, I’m passionate about putting timeless business skills in the hands of stylists all over the world. Whether you own a salon or barber shop (or you aspire to), I’ll show you real examples of how small yet significant changes can stack up to create monumental results.

Antony Whitaker timeline


Started as a Sassoon Stylist in the London salons

1985 – 1990

Promoted to Sassoon creative director in London Salons and Schools


Opened first salon in Sydney


Opened second salon in Sydney


Opened Hairdressing Education Centre in Sydney


Won Hairdresser of the year for the first time. Presented award by Trevor Sorbie


Opened Antony Whitaker Urban Spa; A premium spa destination with 8 beauty treatment rooms and a 20 chair salon in Sydneys largest department store.


Won Hairdresser of the year for the second time

1998 – 2003

Won awards for Salon Marketing, Salon Team, Salon Design, Educator,


Won AIPP Grand Trophy Professional Press in Paris. Presented award by Alexandre de Paris


Magazine covers and editorial coverage

2004 – 2016

Schwarzkopf Professional Global Ambassador


First release of GROW 1 Super Stylist


Super Stylist endorsed by Vidal Sassoon


Transitioned from scissors to focusing on business education


Launched Unplugged Audio Club

2012 -2020

Published the best selling series of 4 GROW books now on their 4th reprint.

2012 – Present

Launched 1-1 Coaching program for salon owners and to date have worked 1-1 with clients in 14 countries

2013 – Present

Launched The Two Minute Salon Manager YouTube channel. To date there are over 400 videos.

2018 – 2022

Joined John Paul Mitchell Systems as business collaborator

2018 – Present

Launched the weekly Grow My Salon Business Podcast. One of the industries leading podcasts

– Present

Until this point have presented live to audiences in over 50 countries

2020 – Present

Launched Grow Business School Online courses

You might have seen me in

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