Education

Episode 230

6 February 2024

“There is always a lesson if you look for it!”

Today’s episode was inspired by an email from a salon owner who is currently in the middle of dealing with the loss of 50% of his business after his ex-manager and a  stylist left to open their own salon.

In this episode, I drive home the fact that in the world of business, people are bound to come and go, and there will be no shortage of obstacles. However, with every challenge comes an opportunity to learn and grow.

Tune in today to hear about the five steps that I recommend taking when your business hits a bump in the road.

 

In this Episode:

 

[01:16] The challenge that inspired today’s episode: a staff walkout.

[02:13] An overview of the five steps I recommend taking to deal with this challenge.

[02:51] How to reframe a problem as an opportunity.

[04:05] The importance of having a financial buffer for your business.

[07:01] How to “steady the boat” during a crisis.

[08:30] Factors to consider when rebuilding a salon team.

[09:23] Examples of different marketing strategies.

[11:18] Why every business owner should read Unreasonable Hospitality.

[12:38] Resources that will enhance your journey as a salon owner.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Books

 

Unreasonable Hospitality

 Book

Episode 227

16 January 2024

In today’s episode, we’re going to focus on one of the most misunderstood concepts among salon industry professionals: the ‘P’ word (i.e. PROFIT).

Reliable data in the salon industry is often hard to come by. But, what is usually agreed on is that when it comes to profit margins, the average salon has a net profit margin of somewhere between 0-8%. The good news is that with a little bit of education and thoughtful strategising, that is something we can change! 

So, if you’re unsure what exactly gross, net, and operating profit are, why you need to make a profit, or how to make your business more profitable, you’ve come to the right place!

In this Episode:

[01:37] The relationship between profit and return on investment.

[03:15] Why you can think of profit as a reward.

[04:02] The importance of profit for business growth.

[05:02] Additional benefits of ensuring your business is profitable.

[07:19] Why profit is such a misunderstood concept in the salon industry.

[08:58] The definition of profit.

[10:03] Typical salon business profit margins in comparison to those of other small businesses.

[10:45] The difference between a lifestyle business and a profitable business.

[12:03] Understanding gross profit.

[13:17] Understanding operating profit.

[13:34] Understanding net profit.

[15:32] Two strategies for increasing profit.

[16:51] How to develop a strategy for financial success.

 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!
Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Money Course

Episode 226

9 January 2024

What would your “best year ever” look like?

As a salon owner, perhaps it would involve attracting more new clients, an increase in revenue, increasing the profit margin, or even opening another salon. Setting these kinds of resolutions is important, but it’s the easy part. Turning them into reality is where the real challenge lies.

Tune into today’s episode to hear what it’s going to take to achieve your biggest goals, and let’s make 2024 the year of results!

 

In this Episode:

[01:31] My challenge to you for 2024.

[02:26] Important metrics for salon owners to track.

[03:20] Step one in making 2024 your “best year ever.”

[04:44] How to turn a goal into reality.

[06:42] The relationship between resolutions and results.

[07:09] Questions to ask yourself to achieve the results you desire.

[09:19] Why it is essential to understand the financial side of your business.

[13:39] How to get comfortable with your finances.

[14:15] The benefits of attending my online Money Course.

[15:00] Where and when to sign up for the course!

 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTubeMoney Course

Episode 225

3 January 2024

“Information given without emotion is very rarely remembered.”

So much has changed in the two years since Gianni Scumaci was last on the podcast, including the incredible growth his digital education platform has experienced, his new academy space outside of Rome, and the development of an exciting new app that is sure to enhance the salon experience for owners, hairdressers, and clients everywhere!

In today’s podcast, we will discuss:

  • Gianni’s “heart to hand” philosophy
  • How digital education is evolving
  • The soon-to-be-launched MeMo app…

 

And lots more!

 

In this Episode:

[00:49] Where you can find out more about our online Money Course.

[02:28] How Gianni’s business has evolved and expanded over the past two years.

[07:49] The many benefits that Gianni’s new academy space affords his clients and himself.

[15:33] The “heart to hand” philosophy that Gianni and his wife and business partner live by.

[18:16] Why listening is an essential skill for hairdressing success.

[22:54] Gianni’s definition of suitability.

[23:50] An overview of the soon-to-be-launched app, MeMo, of which Gianni is a co-founder.

[26:44] MeMo’s target audience.

[27:00] How MeMo differs from other salon-focused apps.

[30:41] The value of MeMo for hairdressers and their clients.

[35:54] How the app protects salon owners.

[39:52] How the app enhances hairdressers’ motivation levels.

[42:53] Characteristics that make MeMo’s offerings unique.

[51:47] The cost of a MeMo subscription.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Gianni for sharing his insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Money Course | Episode 121

 

Gianni Scumaci

Courses | Website | Instagram | Facebook | YouTube | LinkedIn

 

MeMo

Demo |  Instagram | App Store | Google PlayWebsite

 

Episode 223

19 December 2023

The end of the year is a time for reflection, gratitude, appreciation, and most of all, kindness. The single most important gift you can give yourself and others is the gift of kindness.

As we begin to wrap up 2023, we want to wish you all a joyful festive season; one in which you have the opportunity to celebrate your wins, forgive yourself for your mistakes (we’ve all made them, don’t worry!), and make a positive difference in the lives of those around you, whether it’s the clients in your chair, the people on your team, or even a stranger on the street.

I’ll be back next week with our final episode for the year, but until then, have a safe and happy Christmas!

 

In this Episode:

[00:36] A moment of appreciation for our listeners.

[01:50] The importance of reflecting on the year that is about to end.

[03:03] Why emotions often run high at this time of year.

[04:40] Things to be grateful for this festive season.

[05:41] How you can make a big difference in the lives of your clients and your team.

[06:41] The single greatest gift you can give yourself and others.

[08:29] What to expect from our next episode.

[08:47] A reminder of the free resources you can access on our website.

[09:26] Wishing you all a safe and happy holiday!

 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok

Episode 222

12 December 2023

The last few years have seen a change in how hairdressers and salon owners access and present education.

Online learning platforms have become a well-established option to complement live education and have the dual benefit of providing quality learning opportunities for people across the globe and expanding the skill sets of hairdressers themselves.

Over the past few months, I’ve interviewed several industry educators who have embraced the online space and today I’m going to be speaking with another; Johnny Othona, the co-founder of Ena, Allilon, and Allilon Plus.

In today’s podcast, we will discuss:

  • The philosophies that underpin everything Johnny does as an educator
  • The concept of suitability and whether you can “teach feeling”
  • How online education is evolving…

And lots more!

 

In this Episode:

[04:22] The meaning behind the names of Johnny’s businesses; Ena and Allilon.

[07:24] How Allilon has evolved since the pandemic (and why evolution is essential for success in the salon industry).

[12:15] The “golden nugget” that will make your business stand out.

[14:17] The benefits of training hairdressers on mannequins.

[15:13] Challenges of conducting online classes and how Allilon tweaked their business model in response.

[16:16] How Allilon one-to-one sessions work and the skills Johnny and his team have acquired as a result.

[18:36] Johnny’s commitment to honesty.

[19:11] Characteristics that make Allilon unique (and an announcement about an exciting upcoming feature!).

[25:07] Allilon’s variety of offerings and an overview of how their digital platform works.

[30:14] Johnny’s definition of a great educator.

[33:28] How Johnny defines and teaches suitability.

[38:54] Why Johnny doesn’t follow fashion.

[47:20] The art form that Johnny is trying to salvage.

[53:20] A rapid-fire round of questions with Johnny.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Johnny for sharing her insights with me for this week’s episode.

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok

 

Johnny Othona

LinkedIn

 

Allilon

Website | Allilon Plus Website | Instagram | YouTube | Facebook | Email

Episode 221

5 December 2023

The Sassoon brand will be celebrating its 70th birthday next year, and it is as relevant as ever before.

Like many businesses, the last couple of years forced the Sassoon leadership team to reevaluate the way forward because if a business is to stay relevant, it mustn't be afraid to reinvent.

The result is House of Sassoon, a concept that combines different salon models, hair education, ambassador programs, and more under one roof in arguably the coolest part of London.

On this week’s episode, I speak with Sassoon CEO Debbie Webster about the launch of House of Sassoon and how it has breathed new life into the business.

In today’s podcast, we discuss:

  • The relaunch of the brand as House of Sassoon
  • How the company has evolved over the past few years
  • Trends taking place in the hair education space…

And lots more!

 

In this Episode:

[03:03] An overview of the House of Sassoon launch.

[05:34] How Debbie chose the location for House of Sassoon.

[08:49] The motivation behind the consolidation of the Sassoon salons.

[11:14] Elements that make House of Sassoon such a visionary concept.

[19:25] Debbie’s thoughts on how to ensure your brand stays relevant in the long term.

[21:04] Plans for the future of the House of Sassoon.

[26:59] The complementary relationship between Drybar and Sassoon.

[31:35] Benefits of Sassoon’s online education platform.

[33:55] Trends that are taking place in the hair education industry.

[41:36] An overview of the different Sassoon retail categories.

[45:14] How Debbie sees the salon industry evolving in the coming decade.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Debbie for sharing her insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Episode 102

 

Debbie Webster

Instagram | LinkedIn

 

House of Sassoon

Website | Instagram | Instagram [Academy] | Membership | Facebook | X | YouTube

 

Drybar

Website | Instagram | Facebook | YouTube | TikTok | X

Episode 217

7 November 2023

The role of a hairdresser isn’t just to do great hair; it’s also to serve our clients in a way that makes them feel seen, heard, and valued. And that’s not just because it’s a good thing to do; it’s also because it’s good for your business!

Across industries, there has been a steady decline in customer service over the years. As a salon owner in the current climate, you have the opportunity to make your business really stand out by prioritising impeccable service!

On today's podcast, I talk about the value of going the extra mile.

 

In this Episode:

[01:09] The value of visiting different salons as a client when you are a salon owner yourself.

[02:43] Powerful quotes relating to serving others.

[04:02] Examples of how to serve your clients outside of doing great hair.

[05:30] The current decline in customer service being experienced across industries.

[06:30] Previous episodes cover the topic of service in the salon industry.

[07:17] The benefits of making outstanding service your priority as a salon owner.

[09:07] A recent experience I had that epitomises going above and beyond in your service offering.

[10:01] A story that highlights how good service is good for business.

[10:47] Where to access our online courses that will help you take your salon business to the next level!

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Episode 209 | Episode 213

Episode 216

31 October 2023

Daniel Di Iorio had been in business for 11 years when he decided to relocate his salon, Diior10. In two prior episodes (episode 179 and episode 194), Daniel and I discussed the process he was going through to transition from one salon location to another.

Well, you’ll be happy to know that after many trials and tribulations, he has finally made it into his new space. And, as you’ll hear today, it was well worth pushing through all the challenges!

In today’s podcast, the final in this series with Daniel, we discuss:

  • Some of the unexpected surprises that came with the relocation
  • What he loves about his new salon space
  • What he wishes he had done differently

And lots more!

 

In this Episode:

[03:15] How Daniel feels to have finally opened his dream salon.

[05:29] What Daniel and his team’s “retreat week” consisted of prior to the opening.

[08:48] Challenges of transitioning from one salon space to another.

[11:55] The fate of Daniel’s prior salon location.

[16:19] Why a large proportion of Daniel’s clients have followed him to his new salon.

[20:01] The impact of the relocation on Daniel’s team members.

[22:40] What Daniel has found most surprising about opening his new salon.

[26:21] The pros and cons of Diior10’s new location.

[29:05] Comparing Daniel’s experiences with his previous and current landlords.

[31:20] How Daniel’s new salon space compares to his old one.

[33:59] Benefits that the relocation has had for Daniel’s business.

[35:40] Diior10’s target demographic.

[40:42] Unexpected costs that Daniel incurred during the relocation process.

[42:48] What Daniel would go back and change about how he approached the relocation if he could.

[45:30] Lessons that Daniel learned about himself through the relocation process.

[47:47] The increase in revenue at Diior10 since the relocation.

[50:58] The growth potential of Diior10 in its new location.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Daniel for sharing his insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Episode 179 | Episode 194

Diiorio Hair

Website | Facebook | Instagram

Episode 214

17 October 2023

You may have heard the expression, “Where the rubber meets the road.”

I think that it’s used as a metaphor to say, “This is the moment of truth!”

In today's short episode, I talk about the moment of truth in the salon as being the time of engagement between the stylist and the client because that's where everything comes together.

That’s where the training, the salon marketing, the decor, the client experience, and the price point all come together to produce a measurable result.

That result is both an immediate financial impact and the opportunity to have turned someone into a long-term loyal client who continuously adds value to the salon or into someone you never see again.

 

In this Episode:

[00:42] The expression that inspired today’s episode.

[01:01] Exploring the opposing ends of the quality spectrum of a salon business.

[02:48] The four elements required to create a 5-star client experience in your salon.

[05:43] Where salons commonly fall short in terms of client experience.

[06:24] Where the rubber meets the road in the salon industry.

[07:51] The journey to becoming a successful salon owner.

[09:53] One of the biggest problems that salon businesses struggle with.

[11:25] How to make impeccable service an integral part of your salon culture.

[13:14] Benefits of attending my online Super Stylist Course.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!
Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Super Stylist Course

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