Martha Lynn Kale
Podcast Length: 59 min | Date Published: 17th December 2019
Martha Lynn Kale – Salon owner, hairstylist, blogger, wife and general all-around super mom…what does it take to balance the many roles of today’s successful salon owner.
We typically hear that the hairdressing industry is made up of an approximately 80% female workforce. And I’m going to guess and say that of that 80 %, that probably 25% of them are also balancing running a business, being a behind the chair stylist, a wife and a mother.
Not to mention being in charge of marketing, finance, recruitment, inventory control, staff training, and managing a team of people… And that’s just the beginning.
Today's guest is someone who fits that description, her name is Martha Lynn Kale and she is the owner of award-winning salon ‘Mirror Mirror based in Austin Texas.
In Todays Podcast we discuss:
- The importance of finding balance in your life
- What it takes to succeed as a woman in business today, [especially while balancing a young family at the same time?]
- The importance of blogging and social media?
- What is a ‘safer salon’?
- What do staff want today?
In This Episode:
[01:38] Welcome to the show, Martha Lynn!
[02:13] Martha Lynn starts out telling us a little about her background.
[03:46] Why did you choose to become a stylist?
[05:04] She tells us that while she was in school, she started building her clientele.
[06:10] She was nominated as the best hairstylist in Austin ten months out of school.
[09:26] How did your background in advertising, marketing, and branding help you when you opened your salon?
[11:10] Martha Lynn speaks about how her salon evolved into what it is today.
[13:32] They expanded the business in the last few years and now have about 17 employees.
[16:18] How do you find balance with work, children, and being a wife?
[17:53] Martha Lynn talks about Instagram and how instrumental it has been for the growth of her salon.
[20:48] She has an eCommerce site to sell beauty products.
[22:38] Martha Lynn says that Instagram gets them new clients, and they have about 20% new clients each month.
[24:14] The stylists have key performance indicators to get highlighted on the salon’s Instagram page.
[25:32] They discuss her blog that feeds into the salon.
[28:15] Martha Lynn speaks about the products they carry and why she chose them.
[31:08] What roles have you delegated in the salon that keep it running like clockwork?
[33:25] She has a salon manager that is the sauce of the business even though when she hired him, it wasn’t in the budget.
[36:08] What is the biggest challenge that you’ve had in the salon?
[38:43] What aren’t you prepared to compromise in your business?
[39:58] They discuss the programs they use to keep the salon running smoothly.
[44:46] What are some of the things you do to keep your team motivated and retain your staff?
[46:00] Martha Lynn tells us that one of their core values is innovation.
[47:26] Mirror Mirror has a specific dollar per day amount that they have to hit to have a level of flexibility with their days.
[50:05] Is the whole salon commission-based now? Is there a sliding scale for commissions? What is the percentage the stylists are paid?
[51:42] If she could go back and give herself advice at the beginning, she would say pay yourself and be confident.
[53:36] Success to her means creating something that is its own living breathing thing, to be able to step back and see that what she created can run on its own.
[57:29] Martha Lynn, how can people find you?
[58:14] She says anyone can do this as long as they are not afraid of hard work.
Find Martha Lynn
Thanks for listening!
Thanks so much for joining me this week. If you enjoyed this episode, please share it using the social media buttons at the side or bottom of this post.
Also, I’d love it if you’d leave an honest review for The Grow My Salon Business Podcast. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast, I also love to hear what’s been helpful!
Special thanks to Martha Lynn for sharing her thoughts and insight with me for this week’s episode. Until next time!