Clive Allwright

“Thanks a million for this course, it has simply changed us all, and our business for the better.

My business partner and I enrolled our entire staff on the “Grow my salon business Super stylist course” in late 2020. 

Prior to participating in the course, our team had really struggled to find their passion, find their rhythm and rediscover their true potential after being closed due to Covid-19 earlier in the year, and all the disruptions to our business and our clients' lives throughout 2020.

As each week passed, we worked through the 9 modules as a team. The dynamics of the team really changed for the better from week 1, and we continued to flourish and improve as a team as each week passed with a new module. 

The results for us all were instantaneous. (Apart from one team member, who refused to adopt change and has since departed our team)

Antony reminded us all of the importance of being the ultimate professional hairdresser. What's our client experience? The importance of recommending home haircare to help solve our clients' hair problems, and how we can all earn more money and increase profitability. 

But most of all, “be who we are, just better” and enjoy elevating the level of professionalism throughout the whole salon and feeling part of a very successful team. 

Also, the most important reminder from Antony: “Numbers are facts, not feelings” Below are some of our numbers and the % increase since we started “Super Stylist”

Client average spend was  $152.00  

Now client average spend is $185.90 (AUD)

Client prebookings was 44% 

Client prebooking is now 79%

Number of clients buying retail during visits was 5% 

Now number of clients buying retail during visits is 24%

Our wage costs as % of turnover was prior to Super Stylist 64.95% is now 43.43%”