GROW 2 Management

(3 customer reviews)


GROW 2: ‘Management’. The second book in the GROW series focuses on the steps needed to develop as a leader and manager. A business is a reflection of its management team and in order for the business to GROW it starts with the salon management getting clarity and getting organised.


This book gives you the understanding and the steps needed to develop management systems that create a business that isn’t ‘a part of you’ but a business ‘that is apart from you’. 


Grow 2 Management is available in paperback, e-book and audiobook format you can choose using the drop-down menu below.


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GROW 2 Management audiobook is available from either Apple Books or Google Play. Click on either button below to be taken directly to preview or buy.

GROW 2 Management ebook is available from Apple Books. Click on button below to be taken directly to preview or buy.


Good management is about having positive control or influence over people, things, processes and outcomes. It’s about getting results through structure, systems and other people. What managers do is grow people! That’s exciting and rewarding but challenging and frustrating. This book is about understanding and refining that process by developing our leadership and management skills.


Testimonials for GROW 2 Management

“If you only buy one management book this year make it this!”

 Mark Hayes, Vidal Sassoon International Creative director, London


“Another gem of a book from Antony Whitaker; full of valuable insights and practical solutions.”

Michael Van Clarke, London


“Recession or no recession, if your business is failing, it’s your fault. It’s your job to know. Antony’s book, ‘Grow management’, allows you to act now. Accept full responsibilty now. I have witnessed firsthand how Antony’s simple, back to basics approach has helped educate our industry on the business skills needed to run a successful, profitable business. With Antony’s tutoring people seem to get it!”

Winn Claybaugh, Dean and Cofounder of Paul Mitchell schools and Author of ‘Be nice (or else!), California


“If I had read Antony’s book ‘Grow Management’ 20 years ago it would have saved me years of having to learn the essential salon management skills the hard way! This book is full of gems to help you become the sucess you deserve to be. Essential reading for everyone who owns or manages a salon”

Oscar Bond, New York


“He has done it again! Yet another book in the ‘must have’ Grow series. Packed full of practical lessons on how to develop and most importantly suceed in this highly competitive industry!”

Simon Ellis, International creative director Schwarzkopf Professional, Hamburg


3 reviews for GROW 2 Management

  1. Fallene Wells (verified owner)

    I love your books, you make it easy to create an action plan to really grow. Thanks and I look forward to working with you as a coach in the future!

  2. Sarah Connelly

    An easy to read, well laid out guide to being the manager of the business you really want. Everything is relatable and there are steps to follow to begin being a real manager and leader. I’ve folded down many page corners and reference back frequently. Add this book to your tool belt. Highly recommended.

  3. Sandra Schaper-Smith

    I liked this book even better than the first! It is bursting with valuable info. I am looking at business in a much more thoughtful way. can’t wait to read the next one.

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