The Reinvention of a Brand: Vidal Sassoon Enters a New Era.
As many of you may know, my hairdressing background started with a 10-year stint at the Vidal Sassoon salons and schools in London before I went off to do my own thing.
Whether you worked at Sassoon or not, most hairdressers are interested in how the brand has evolved during its 65-year journey (which is a major feat in itself!).
Vidal Sassoon changed the way the world looks at and works with hair. But every bit as important as that fact is that he showed that being open to adapting to change is essential if you want to survive, not just in hairdressing but in any business.
Over the last few years, the Sassoon brand has continued to evolve, and they recently announced that some big and exciting developments are going to be taking place in the company.
My guest on today’s podcast is my good friend and former colleague Mark Hayes, who is the International Creative Director at Sassoon, and he is going to tell us all about the next stage in the evolution of the Sassoon brand.
In this Episode:
[03:35] Mark explains what the House of Sassoon is and the motivation behind its creation.
[07:02] Key factors that have enabled Sassoon’s 65 years of success.
[13:36] The private memberships that will be offered by the House of Sassoon.
[15:17] Energy that will emanate from the House of Sassoon.
[19:03] The amount of money that has been invested into the House of Sassoon by the current owner of the company.
[20:45] Why the House of Sassoon is so much more than just a new location.
[22:03] The planned phased opening of the House of Sassoon.
[23:22] Power that lies in a name like Vidal Sassoon.
[27:37] How Vidal Sassoon’s approach to hairdressing evolved over time.
[29:18] A tribute to Mary Quant.
[39:04] How the work/life balance in the hairdressing industry has changed since the early days of Mark’s career.
[44:28] What each of the five floors in the House of Sassoon will be dedicated to.
[46:56] How the House of Sassoon’s private membership offerings will cater to peoples’ desire for flexibility.
[48:07] Different generational perspectives on work.
[52:10] How the House of Sassoon intends to celebrate the company’s heritage.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
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Special thanks to Mark for sharing his insights with me for this week’s episode. Until next time!
Antony
Links and Resources:
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Mark Hayes
Sassoon
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Sassoon Academy