Episode 018

Alicia Soulier

Podcast Length: 58 min | Date Published: 5th November 2019

This year I’ve spent a lot of time in the United States with John Paul Mitchell Systems presenting one of my favourite seminars that I call ‘GROW MY COLOR BUSINESS’ which is something we should all be focused on. As hairdressers, it’s essential that we know how to consult and design and apply a colour. But it’s equally important that we know how to make money from it.


I’m currently sitting in a Hotel room in Las Vegas and for today’s podcast, I’m online talking with Alicia Soulier in Saskatchewan Canada. Alicia is a hairdresser, salon owner and founder of tech company SalonScale.com which is a hair colour app that amongst other things ensures that you know the exact cost of product in every colour service leaving the salon – Which means that you can, therefore, price your colour services accordingly.


I think that there are two stories here, one is the Salon Scale story and how the app can help salon owners and hairdressers. And the other is about a young woman who is a hairdresser who starts a tech company and succeeds against all odds…


Amongst other things, we will discuss:


  • The problems that SalonScale solves
  • How to maximise the profitability of your colour services
  • How should you price salon colour services
  • What is the typical percentage of a colour service that should be product cost?

Thanks for listening!

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Special thanks to Alicia for sharing her inspiring story with me for this week’s episode. Until next time!

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