How to Increase Productivity and Retain A Loyal Client Base in Your Salon with Antony Whitaker
You may have heard the expression, “Where the rubber meets the road.”
I think that it’s used as a metaphor to say, “This is the moment of truth!”
In today's short episode, I talk about the moment of truth in the salon as being the time of engagement between the stylist and the client because that's where everything comes together.
That’s where the training, the salon marketing, the decor, the client experience, and the price point all come together to produce a measurable result.
That result is both an immediate financial impact and the opportunity to have turned someone into a long-term loyal client who continuously adds value to the salon or into someone you never see again.
In this Episode:
[00:42] The expression that inspired today’s episode.
[01:01] Exploring the opposing ends of the quality spectrum of a salon business.
[02:48] The four elements required to create a 5-star client experience in your salon.
[05:43] Where salons commonly fall short in terms of client experience.
[06:24] Where the rubber meets the road in the salon industry.
[07:51] The journey to becoming a successful salon owner.
[09:53] One of the biggest problems that salon businesses struggle with.
[11:25] How to make impeccable service an integral part of your salon culture.
[13:14] Benefits of attending my online Super Stylist Course.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
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Until next time!
Antony
Links and Resources:
Grow My Salon Business
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