The Key to Six-Figure Salon Success with Brandon Darragh
Today is the third in a series of episodes where I am talking to hairstylists who are extraordinarily productive in the salon. The average American hairstylist probably generates between $80-$100k a year behind the chair in total sales, so when you meet someone doing three to five times that, they are obviously doing something special.
Brandon Darragh, who has worked at Van Michael Salon since the age of 19, generates in excess of $375,000 a year behind the chair and only works a 4-day week! I’m sure you’re as curious as I am about how he does it.
In today’s podcast, we’ll discuss:
- The characteristics of a successful hairdresser
- How to retain talent in your salon
- How to make a 4-day week work for you…
And lots more!
In this Episode:
[03:22] A description of the company that Brandon has spent his entire career working for, Van Michael Salon.
[05:59] Brandon’s advice for a successful long-term career in the salon industry.
[07:47] The number of clients that Brandon sees a day and the amount he charges for a haircut (and why).
[13:18] A typical week in the life of Brandon Darragh.
[16:10] Why Brandon has never opened his own salon.
[19:54] How salon owners can create an environment that encourages staff retention.
[24:41] Brandon shares his thoughts on how to get the best out of the new generation of hairdressers.
[30:18] Flexibility that Van Michael Salon has incorporated into its business model over the last few years.
[35:44] The key characteristics that Brandon attributes his success to.
[43:22] Brandon’s thoughts on the issues that social media has caused for hairdressers.
[45:27] What keeps Brandon motivated.
[47:15] How Brandon ensures that he is giving his best version of himself to his clients every day.
[50:47] Van Michael Salon’s approach to staying relevant.
[54:40] Brandon’s secret weapon!
[56:20] Advice for new hairdressers entering the salon industry.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
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Special thanks to Brandon for sharing his insights with me for this week’s episode. Until next time!
Antony
Links and Resources:
Grow My Salon Business
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Brandon Darragh
Van Michael Salon