– Free Masterclass

How to Create a
Productive and Profitable
Salon Culture

Unlock Your Stylists' Potential: The Key to Boosting Productivity and Profits in Your Salon

The fastest way to grow your business is to grow the people in your business!

Here's what happens when salon owners stop carrying their team and start leading them.

Josh increased total sales by 46.3%… Lucas exceeded his monthly goal by $5K… Amanda's average ticket jumped $56 per client… Clive's team went from 5% to 24% retail conversion.

These aren't unicorns. They're salon owners just like you who stopped carrying their team and started leading them.

Join me on this FREE masterclass and discover the 5 steps to creating a productive and profitable salon culture so that everyone on your team takes ownership of how busy they are and how much they earn.

This FREE Masterclass is for you if…

✔️ You suspect your team could be generating 20–40% more revenue, but you don't have a system to make it happen.

✔️ You’re the most productive person in the salon and want others on your team to step up!

✔️ You’re a salon owner working long hours behind the chair for not enough reward!

✔️ You want a system to focus on, that will help your team be more productive and earn more as a result!

✔️ You want some consistency in standards that reflect your unique salon culture.

 

If you feel stuck and you know your salon is not making enough money, but you’re not really sure how to change it, then this masterclass is for you!

 

Real People.
Real Results.

– Josh Hamilton South Carolina, US

With sales up 46.3% compared to last September.

I have to credit the Super Stylist training for a large part of our improvement. Not just because of the tips, techniques, and focus on key performance indicators that the course provides, but because most of our attendees came through it with more self-esteem, confidence, and professional pride.

Three out of the four who have gone through the course have shown significant professional growth. I think 75% is a pretty good batting average.

Based on results so far, we have recently decided to make course attendance mandatory for all our team members.

– Amanda Moncur Amanda Moncur Salon, Utah, United States

“The biggest increase that we’ve seen is the average ticket which went from $249 to $305! “

“As a salon, that's a great increase of $56 per client, and for all the girls, their average ticket went up! And that's great, because it means that my team have been doing more services per guest.

If you're willing to sit down and commit to your success and help your team commit to that success, you will absolutely see growth by the end of the Super Stylist course.”

 

– Clive Allwright Our Place Salon, Sydney, Australia

“The dynamics of the team really changed for the better from week 1. The results for us all were instantaneous.”

Before ‘Super Stylist’ our average spend was $152.00. Now average spend is $185.90

Our Client re-bookings were 44%. Now Client pre-booking is 79%

The number of clients buying retail during visits was 5%. Now it's 24%

Our Wage costs as % of total sales was 64.95%. Now it's 43.43%

IN THIS VALUE PACKED MASTERCLASS YOU’LL DISCOVER:

01

The mindset shift that transforms overwhelmed owners into successful leaders. Discover how growing your people (not working harder yourself) increased Josh's annual sales by 46.3%

02

Understand the productivity numbers that matter (and the mindset shift that helps your team to understand them too.)

03

Fix the client retention leak that's costing you thousands, understand what the three functions of marketing are, what you need to focus on, and the impact this has on your profitability.

04

Learn how to create a predictable, repeatable brand experience, why it’s essential for growth and how it enabled Lucas to set a goal and top it by 5K! In one month!

05

Discover what you and your team need to do to constantly evolve, to innovate and stand out from the competition.

It's one thing being great at doing hair, but it's the “other stuff” that increases salon revenue and opens the door to higher earnings.

Technical skills alone won't build a thriving salon business. Your team needs the mindset, communication skills, and systems that turn clients into regulars and regulars into raving fans who pre-book and refer.

On this FREE Masterclass you'll learn how to create a productive and profitable salon culture so that you can help everyone on your team take ownership of how busy they are and how much they earn, without you having to do it all yourself.

 

-A note from Antony

Whether you've just started out in business…

or you've been established for years, my goal is to help you grow!

I'm Antony Whitaker. I’ve been in the salon industry for over 30 years, I've owned salons and schools, and presented business seminars in 50+ countries. Through my books, courses and private coaching, I’ve had the privilege of helping thousands of salon owners and stylists build better businesses and live better lives, and I know I can help you too.

I don't tell you this to impress you, but rather to impress upon you that I really know the salon business and have a unique insight into what works and what doesn’t.

Today more than ever, if a business is to succeed, it's down to the productivity and success of every individual on the team. As the owner, it's your responsibility to create a salon culture where high levels of productivity are the norm and not the exception. 

That’s where I know I can help you!  

Choose the time that suits you best

And I'll see you there!

© 2026 Grow My Salon Business