How Technology Can Transform Your Salon Business with Jo Burgess
One of the biggest changes to take place in the hair and beauty industry during the course of my career has been the uptake of tech, especially in relation to the business side of running a salon.
Today’s guest is Jo Burgess, a former hairdresser and the co-founder of Shortcuts Salon Management Software. Since the early ‘90s, Jo and her team have been at the forefront of developing tech-based solutions for the salon industry.
In today’s episode, we will discuss:
- The impact that the last 3-4 years have had on salon software innovations
- The future role that salon management software has in developing client relationships and improving the client experience
- The uses for Artificial Intelligence (AI) in salons today…
And lots more!
In this Episode:
[02:47] Why Jo decided to co-found a software company in the early ’90s.
[12:18] The environment in which Shortcuts came into existence.
[14:33] Noteworthy technological advancements that have taken place in the past 30 years.
[21:46] How the COVID-19 pandemic impacted salon-related tech.
[26:09] What the data shows about the trends in client rebookings.
[28:55] Jo shares her thoughts about the future of cash payments.
[30:22] The importance of maintaining the human element in a tech-dominated world.
[35:32] How salon software is evolving in response to the increase in flexibility and autonomy in the industry.
[40:20] Examples of how to use technology to incorporate successful dynamic pricing strategies into salons.
[48:02] The slow rate of uptake of tech in salons.
[50:52] Shortcuts’ target market.
[55:16] Technological advancements that Jo thinks we can expect in the future.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
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Special thanks to Jo for sharing her insights with me for this week’s episode. Until next time!
Antony
Links and Resources:
Grow My Salon Business
Website | Facebook | Instagram | TikTok | YouTube | Episode 209
Jo Burgess
Shortcuts North America
Website | Instagram | Facebook | Twitter | LinkedIn | YouTube
Shortcuts UK
Website | Instagram | Facebook | YouTube
Shortcuts Australia