The Key to Longevity in the Hair and Beauty Industry with Sam Brocato
Hairdressing is often seen as a young person’s industry; my guess would be that the average person working in the industry is probably in their late 20s.
Although on the one hand, that’s a negative thing because it’s reflective of the high turnover rates of staff who choose to move into other industries, it also means that those who stay in the industry are constantly being exposed to new ideas, new ways of thinking, and new ways of looking at the world.
The secret to a successful long-term career in the hairdressing industry is having the ambition, foresight, and courage to continually evolve and reinvent oneself and one’s business.
My guest on today’s podcast is a person who epitomises these characteristics: Sam Brocato from the New York-based salon bearing his name.
In today’s podcast, we will discuss:
- The pros and cons of being in the salon industry today
- How technology has impacted Sam’s ever-evolving business
- The changes in salon business models and product distribution…
And lots more!
In this Episode:
[02:40] Sam shares an overview of his 54-year journey in the salon industry.
[05:24] What Sam sees as the biggest challenge of being a hairdresser.
[06:44] Why Sam is optimistic about the future of the salon industry.
[09:18] How Sam ensures that his business stays relevant in today’s ever-evolving world.
[14:21] Advice for creating a thriving salon culture.
[21:06] Goals of the US chapter of Intercoiffure and the factors that have resulted in the organisation’s success.
[30:44] Sam’s approach to continuously improving as a hairdresser and business owner.
[35:06] How Sam believes technological advancements will change the salon industry.
[38:44] The greatest barrier to entry in the hair product market.
[41:11] Examples of how to leverage the power of AI in the salon industry.
[48:28] Why Sam favours the commission-based salon business model above the rest.
[54:43] Sam’s top pieces of advice for building and sustaining a successful salon business.
[59:04] Why every salon owner should read Leadership Is an Art.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!
Special thanks to Sam for sharing his insights with me for this week’s episode. Until next time!
Antony
Links and Resources:
Grow My Salon Business
Website | Facebook | Instagram | TikTok
Sam Brocato
Website | Instagram (Business) | Instagram (Personal) | Facebook | LinkedIn
Together Beauty
Website | Instagram | Facebook | Pinterest | YouTube
Intercoiffure
