Does your salon need a rebrand? With Antony Whitaker
Most businesses don’t last more than a few years, so if you reach your 10th birthday, congratulations because you’re already one of the lucky ones! However, as the years go by, it’s essential that you don’t become too stuck in your ways because continuous evolution is a foundational principle for any successful business.
Inspired by an email from a listener, in today’s episode, I discuss what a business rebrand might entail, how to determine whether you need one, and how to approach team members who are resistant to change.
Change isn’t a choice, it’s inevitable. So, for the sake of your business, make sure you’re changing with the times!
In this Episode:
[01:22] The email that inspired today’s episode.
[02:11] Why continuous evolution is essential to remaining relevant.
[04:44] What a full business rebrand encompasses.
[07:14] The potential upsides of undergoing a business rebrand.
[07:34] The potential downsides of undergoing a business rebrand.
[10:03] Problems that can’t be fixed with a fresh coat of paint and a new website.
[11:49] Advice for dealing with resistance to change amongst your team.
[14:13] A foundational value that should be present in any business.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!
Until next time!
Antony
Links and Resources:
Grow My Salon Business