Growing Your Salon Business Through Instagram with Vivienne Johns
Despite the changes in the social media landscape, using Instagram effectively is still one of the most important tools to help you grow your salon business!
My guest on today's podcast is Vivienne Johns, a UK-based Instagram expert. At this point in time, being competent (at least) in using this social media channel (alongside the others) is a skill that you can’t afford to ignore.
On her own admission, Vivienne was late to embrace Instagram, but she has certainly made up for lost time and has established herself as a very relatable educator in a fast-moving space.
On this week’s podcast, we will discuss:
- The ever-changing social media landscape
- How people are consuming content today
- How to manage and set guidelines around your salon's social
And lots more.
In this Episode:
[03:13] Vivienne shares the story of her career and her initial thoughts about social media marketing.
[05:18] The moment Vivienne realized she needed social media.
[09:04] Why Vivienne has chosen to prioritize Instagram rather than other social media channels.
[15:33] The benefits of using a variety of social channels for marketing purposes.
[19:46] Why the “post and ghost” approach doesn’t work on social media anymore.
[23:36] How to get the most out of the different social channels.
[27:00] Advice for enhancing the quality of your content and ensuring it is seen by your target clients.
[35:14] Why Vivienne believes engagement is the most important social media metric to focus on.
[39:19] How to create an Instagram aesthetic that showcases your unique brand identity.
[52:02] The importance of having your social media guidelines down in writing.
[52:32] Different ways of collaborating with your team members in the management of your salon Instagram account.
[1:04:09] Vivienne’s motivation for The Hairdresser’s Social Club and the value that it offers to salon owners everywhere.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!
Special thanks to Vivienne for sharing her insights with me for this week’s episode. Until next time!
Antony
Links and Resources:
Grow My Salon Business
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The Hairdressers Social Club