What Cultural Progression in the Salon Industry Looks Like with Tom White
These days we hear a lot about the changing culture in salons and the changing needs and expectations of today's workforce. In order to stay relevant in the salon industry today, salon owners need to be open to cultural progression.
Tom White, the founder of Melbourne-based salon, Same Same But Different, is a salon owner with an interesting, new-age take on what creating a modern salon culture is all about. The four foundational pillars of Same Same But Different are diversity, community, creativity, and honesty, and Tom’s approach is all about simplifying the salon experience and creating something special not just for the guests but for the hairdressers too!
In today’s podcast, we discuss:
- Brand pillars
- Flexible working hours
- Motivation
- Profit margins
- Salon retail
And lots more!
In this Episode:
[03:12] Tom shares where his hairdressing journey began, how it has progressed over the years, and his long-term goals.
[05:41] The culture that affords Tom’s salon its name, Same Same But Different.
[15:04] When Tom realized he wanted to own his own business, and the forces that continue to motivate him.
[21:03] An overview of the partnership structure that Tom was previously a part of and the massive learning curve he embarked upon when the partnership ended.
[24:34] The combination of factors make Same Same But Different unique.
[27:47] The simplified approach that Tom has opted for at Same Same But Different.
[04:04] Diversity, community, creativity, and honesty; the four brand pillars that Same Same But Different is built upon.
[29:20] Why gender-neutral pricing is the way to go.
[34:16] What culture means to Tom and his approach to building the culture at Same Same But Different.
[40:09] Tom’s obsession with neuroscience and how this benefits him as a salon owner.
[46:39] Personal development and technical training that Tom provides for his team.
[49:20] Tom’s thoughts on the positive elements that Gen-Z hairdressers bring to the salon industry.
[52:42] Ideal profit margins for salons, from Tom’s perspective.
[55:43] The percentage of total sales that come from retail at Same Same But Different, and how they manage to keep this percentage high.
[58:21] An overview of the stylist tiers at Same Same But Different.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
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I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!
Special thanks to Tom for sharing his story with me for this week’s episode. Until next time!
Antony
Links and Resources:
Grow My Salon Business
Website | Facebook | Instagram | TikTok
Same Same But Different
Website | Instagram | Facebook
Tom White
Episode 156 with Blake Evans Reed