The Changing Role of Trade Media in the Beauty Industry with Stacey Soble
There are many people with a vested interest in the hairdressing industry, the obvious ones being the clients, and the stylists and colourists that are behind the chair, then there are also the salon and school owners, the educators and all the people that are behind the product brands…
And then there are the ‘trade media’, and they are involved in many parts of the industry, with the obvious one traditionally being publishing magazines, but these days they are also heavily involved across all the digital platforms, as well as events, awards, trade shows and education as well as many other areas of the industry…
My guest on today's Podcast is Stacey Soble, she is the Director of Brand Content Strategy for Salon Today Magazine, where she has held numerous roles over the last 26 years.
In today’s podcast, we discuss:
- How the role of the hair and beauty media has evolved over the last few years
- The impact that the internet and social media have had on traditional media
- The trends around recruitment, marketing and…the changes in industry events
And lots more!
In this episode:
[02:46] Stacey discusses her role as the director of brand content strategy for Salon Today Magazine.
[04:22] Stacey talks about how she specialised in Magazine Journalism
[07:40] Talking about using the digital platform to increase customer interactions.
[11:00] How to use social media to generate income
[13:37] Discussing Data Driven Conference and how it’s all about helping people understand the data that drives their salon.
[22:04] Recruitment and retention issues and discussing schedule flexibility
[24:00] Using social media to talk about culture in salons.
[30:00] Looking at some of the innovative approaches that salons have to their marketing strategy
[40:57] Antony and Stacey talk about Generation Z in the salon industry.
[49:23] Discussing raising prices and charging the value of your worth.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
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Special thanks to Stacey for sharing her insights with me for this week’s episode. Until next time!
Links and Resources:
Grow My Salon Business
Website | Facebook | Instagram | TikTok
Salon Today
Website | Stacey Soble | Facebook | Instagram