Why Job Titles Matter with Antony Whitaker
Think carefully about the titles that you use to refer to people because everything has a meaning attached to it. Some titles are empowering, while others could be considered demeaning.
A listener recently ask me why I use the term “client” instead of “guest” and “hairdresser/stylist” instead of “artist.” So, in response to that question, today’s episode is dedicated to titles.
Whether they are for the people on your team or for those who frequent your business, titles really do matter!
In this Episode:
[00:45] The question that inspired today’s episode.
[01:30] Examples of how terminology differs between countries.
[02:05] The broadly accepted definition of customer.
[02:23] Percentage splits in the responses to my online survey about whether salon owners use the term client, guest, or customer.
[03:09] Factors that influence terminology used in salons.
[03:49] Why I use the term ‘client’ rather than ‘guest’ (or ‘customer’).
[05:08] Why I refer to hairdressers as ‘stylists’ rather than ‘artists.’
[06:45] My preference for the term ‘assistant’ over ‘junior’.
[08:11] Examples of how titles can be used to elevate a position within a salon.
[10:01] An overview of why titles are important.
[10:30] The winner of the Most Fun Title Award (if there was one!).
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
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Until next time!
Antony
Links and Resources:
Grow My Salon Business