Episode 152

Ronit Enos

Podcast Length: 1hr 7min | Date Published: 2nd August 2022

The sustainability of a business is dependent on profit, yet many businesses operate on a tiny profit margin. Ultimately, that is why only a very small percentage of small businesses reach their 10th birthday. 

Most business failures can be attributed to a lack of financial awareness and understanding of how to manage finances. Too many salon owners operate on the basis of “work hard, pay my bills, and what’s left over is profit.”

However, that way of thinking is fundamentally flawed because, in case you haven’t noticed, there is usually very little left over!

So instead of the traditional accounting method of ‘Sales minus expenses equals profit,’ we should be turning this on its head and running businesses on the ‘Profit First’ principle; ‘Sales minus profit equals expenses.’

If you’re confused, stick around because my guest on today’s podcast is Ronit Enos, Author of the book ‘Profit First for Salons.’

In today’s podcast, we discuss:

  • Profit margins in salons today
  • The steps to increasing profitability
  • The ‘Profit First for Salons’ book…

And lots more!


In this Episode:

[03:55] Ronit shares what drew her to the salon industry in Israel at the age of 16.

[08:58] Why Ronit decided to open a salon in the United States, and the rollercoaster of highs and lows that followed.

[17:32] The final triggers that motivated Ronit to transform her life.

[22:27] What Ronit believes to be the biggest mistake that salon owners make with regard to their finances.

[27:03] The book that changed Ronit’s perspective on money. 

[33:11] Sales minus profit equals expenses; exploring the profit-first approach to business.

[43:22] Ronit explains the process she went through to test out the profit-first approach. 

[48:13] The percentage of small businesses (including salons) that are profitable.

[50:06] Profit margins that salon owners should be aiming for when they adopt a profit-first mindset. 

[54:14] Advice on how to reduce your expenses. 

[57:33] Why time is the most valuable resource. 

[59:46] Ronit shares a personal story which highlights the importance of being independent, as well as some encouraging words to do what you love and surround yourself with people who bring out the best in you.  


Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Ronit for sharing her insights with me for this week’s episode.

Until next time!



Links and Resources:


Grow My Salon Business 

Website | Facebook | Instagram


Ronit Enos

Website | Instagram | LinkedIn | YouTube 


Profit First for Salons



Salon Cadence



Mike Michalowicz

Website | Profit First | The Toilet Paper Entrepreneur