Episode 127

Antony Whitaker

Podcast Length: | Date Published: 8th February 2022

How to Determine What You Should Charge for Your Services

I’m really lucky to have the opportunity to be able to have deep and insightful discussions with salon owners, and other people who have a vested interest in the salon industry. This year on the Grow My Salon Business Podcast, in every fourth episode I will be addressing a question sent in by a listener. 

For today’s podcast, I am answering a question posed by Louise (from Albuquerque), which was about how to price salon services. This question is relevant to all salon owners everywhere and I felt it would greatly benefit this audience, so tune in today to hear my thoughts on the topic!

In this Episode:

[01:38] A common strategy for pricing salon services, and the problem with this.

[02:18] Why decisions around pricing need to be based on maths, not emotion. 

[03:07] The importance of understanding the difference between your profit and the salary that you pay yourself.  

[03:45] A hypothetical exercise where I run through how to cover a $500 000 overhead and make a 10% profit. 

[08:10] Examples of the numerous variables which have an impact on your service price. 


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Until next time!



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