Episode 116

Antony Whitaker

Podcast Length: 27 min | Date Published: 23rd November 2021

As we near the end of 2021, what are the questions that salon owners should be asking themselves?

I am really lucky in that I get to interview lots of great people on the podcast and have in-depth conversations with salon owners and others who have a vested interest in the success of the hairdressing industry.

As a result, it gives me an insight into what’s happening, not just at a local level, but also from a wider perspective, and that gives me the opportunity to observe business and social trends unfolding as they happen, and then bring them directly to you.

So today I want to talk a little about some of the changes I am seeing in the industry and what that means [or could mean] as well as the opportunities it creates for all of us…

I think the best way to do that is for me to address 4 key questions.

So, in this episode, I am going to talk about…

  • What impact has the last couple of years had on salon owners?
  • What impact has the last couple of years had on the traditional business model?
  • What impact are these changes having on the client?
  • What impact are these changes having on salon staff?

Join me in today’s episode as I share my observations and set you up to think differently in order to be prepared for 2022 and beyond.

In this Episode:

[02:22] Examples of salon owners who have made changes to their businesses over the past few years and seen major benefits as a result.

[03:49] Challenges that are currently being experienced by many salon owners.

[06:54] The rise in independent contractors in the salon industry, and how traditional salon owners should be responding to this.

[09:16] A description of the agency salon model which is also becoming increasingly popular.

[10:31] Episodes 98 and 110; where you can hear more about the charging-for-time model.

[11:55] What clients expect from their salons and an experience I recently had at a salon that did not meet any of my expectations.

[14:10] How clients feel about the one-to-one level of service that became popular because of the pandemic.

[14:44] Why many salons are seeing less clients with a higher average bill. [Tune in to Episode 106 to hear more]

[16:11] How the mindsets of salon staff members have changed over the last few years.

[17:53] Changes that are leading to a lack of opportunities in the salon industry.

[18:25] The problem of poor retention of salon industry staff, and some of the reasons for this. [Episode 113 offers more details on this topic]

[22:00] What the majority of stylists earn in a year.

[22:49] Why increasing productivity is key to elevating the traditional salon model.

[24:10] How I hope the salon industry will look in the future.

[25:11] The online salon management course we are launching in January 2022, and where you can register to learn more.


Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

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Until next time!



Links and Resources:

Grow My Salon Business

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Previous episodes mentioned

Episode 098 – Toby Dicker and Amanda Faith

Episode 110 – Vicki and Jane Reed

Episode 106 – Sue Arens

Episode 113 – Stephanie Fox