Ashley Toliver Williams
Podcast Length: 1hr 3 mins | Date Published: 18th May 2021
My guest on the show today is Ashley Toliver Williams. She is a salon owner, educator and entrepreneur from Houston Texas and she has a passion and commitment to the industry that is refreshing no matter where you are from.… so listen up, this is another great episode…
In today’s podcast we discuss:
- Changing the reputation of the salon industry
- Where salon owners should be focusing their time
- The responsibility to train your team to be better humans as well as better hairdressers and…
- What is ‘salon culture’ and how do you create it
And lots more!
Thanks for listening!
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Special thanks to Ashley for sharing her thoughts with me for this week’s episode. Until next time!
In This Episode:
[01:58] Welcome to the show, Ashley!
[02:30] Ashley shares her background and her journey through the hair industry.
[06:03] What do you do for fun?
[08:30] Ashley discusses what she tells salon managers and owners about what they need to be focused on right now and tells a story around this.
[14:22] Antony talks about the difference between the salon side of being a salon owner and the business side of the business.
[16:38] Ashley shares why she chose the words: Changing the world view of professional stylists and salons.
[19:36] Ashley believes that the professional hairdresser can change the world, and she explains why.
[22:43] What do you think are the biggest challenges that face salon owners today?
[25:18] Ashley discusses what she thinks about the new business model of salon suites and the independent salons.
[29:42] What type of business model do you have in your salon?
[30:51] Ashley shares what she believes makes a successful salon with a commission-based business model.
[34:32] Ashley believes that hairdressers have to be consistent to be successful.
[35:56] “The successful people in this industry own their business behind the chair, regardless of how they’re paid or what their responsibility level is.”
[37:30] Ashley talks about working smarter, not harder, and how many people don’t understand it.
[41:06] “People need to step up and own the space of leadership they are in.”
[42:49] What does the apprenticeship in your salon look like?
[45:35] Ashley shares what they do to train the human, not the stylist.
[48:12] What are you looking for when you need to hire new stylists?
[52:44] Ashley talks about how she defines culture and how she built the culture in her salon.
[55:49] Ashley shares the top three key performance indicators that she looks at in her business with her team members.
[1:00:43] Ashley explains what she means by their care factor matrix and what they are looking for.
[1:03:24] Thank you so much for being on the show!
Links and Resources
Register for Antony’s free masterclass 5 Steps to Unlock your Salon’s Potential Masterclass
Club House @antonywhitaker