Episode 050

Scarlett Denzel & Ariel Harris

Podcast Length: 60 min | Date Published: 11th August 2020

Salons Are Full of Young People; As An Owner, You Need To Understand What Makes Them Tick

I often have salon owners venting their opinions about young employees, their work ethic, their loyalty, their level of commitment, etc.

As an industry that is very youth-focused as far as employees go, salon owners (who are typically older) must understand the needs and motivations of young Millennials and Gen Z employees.

Now for those of you who are not sure what the difference is between Millennials and Gen Z; according to a quick search on google, Millennials were born between 1981-1996, so they are in the 24-39 age bracket at this point.

Whereas Generation Z as those born between 1997 – 2012, so currently between 8-23 years of age.

So in today’s podcast, I am interviewing two young hairdressers, Scarlett Denzel, a 20-year-old from Sydney, Australia, and Ariel Harris, a 29-year-old from San Diego, CA and we talk about…

  • What makes them tick.
  • What are the most important things they look for in a career?
  • How they learn best.
  • How they use social media.
  • And where they see the future.

In This Episode:

[02:02] Welcome to the show, Scarlett!

[02:32] Scarlett shares a little about herself.

[03:20] Scarlett speaks about her journey to being a hairdresser.

[04:21] What is the perception of a hairdressing career today?

[05:16] Scarlett discusses why she left one salon to move to another.

[07:48] She didn’t see growth or opportunity for growth in the salon she left.

[09:37] Scarlett believes that young hairdressers are looking for education in salons.

[11:47] Scarlett shares what she is striving for in her career.

[12:25] If you were a salon owner, how would you motivate your team?

[13:43] She speaks about where she goes to get an education, be it social media or in-person classes.

[14:45] Scarlett shares how she uses social media to build her clientele.

[16:37] Scarlett gets most of her clients through Instagram.

[18:34] On your Instagram page, are these clients you worked on or models?

[21:01] Scarlett discusses why she doesn’t use Facebook to connect with her clients.

[22:19] Scarlett speaks about the top 3 things a salon owner needs to do to keep a young team inspired.

[23:35] Where do you see yourself in five years?

[24:15] Scarlett shares what it would take to leave the salon she is currently at.

[26:00] Scarlett believes that the studio model or chair rental model isn’t for her.

[28:23] Scarlett says that the world is changing and people are changing, it’s not a generational thing.

[30:02] Is three years of apprenticeship too much?

[31:45] Scarlett, thank you for being on the show!

[32:08] Welcome to the show, Ariel!

[32:38] Ariel shares a little about herself.

[33:08] What did you do before you became a hairdresser?

[36:05] Ariel believes that people want to work with and for environmentally responsible companies.

[37:23] What are you looking for in a hairdressing career?

[39:40] Ariel says that it is very important for the salon to supply education.

[41:12] She speaks about what would make her leave the salon she is at now.

[42:49] Ariel shares that 90% of what she learns is on social media.

[45:22] Ariel discusses how important awards are to hairdressers today.

[46:28] What motivates you as a young hairdresser?

[47:26] Ariel speaks about the three things salon owners need to do to keep their teams from leaving.

[48:36] How do you use social media in your professional career?

[52:04] Ariels believes that Instagram is easier than Facebook to build clientele.

[53:53] Where do you see yourself in five years’ time?

[55:52] Listen as Ariel shares, where she believes that salons will be in the future.

[59:48] Ariel, thank you for being on the show!

Thanks for listening!

Thanks so much for joining me this week. If you enjoyed this episode, please share it using the social media buttons at the side or bottom of this post.

Also, I’d love it if you’d leave an honest review for The Grow My Salon Business Podcast. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful! Just click here to review, Click through to ‘Listen on apple podcasts’ scroll to the bottom, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

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Special thanks to Scarlett and Ariel for sharing their thoughts with me for this week’s episode. Until next time!

Links and Resources

Find Scarlett

@scarlettrose.salonkiin

Instagram

Find Ariel

Ariel Harris

@ariels.hair

Instagram