Question: How do you spell CONSULTATION?
Answer: O-P-P-O-R-T-U-N-I-T-Y
…and all too often, it’s a missed opportunity!
Why do so many hairdressers skip the consultation…
and miss out on the opportunity to make the client 100% happy?
Why are they seemingly content to miss out on…
The opportunity to understand what the client’s frustrations are
The opportunity to educate the client about options for colour, texture & styling aids to take home
The opportunity to identify ways to make the client happy
The opportunity to explore all the possibilities
The opportunity to inspire the client with ideas
The opportunity to create
The opportunity to fulfil the clients needs
The opportunity to build a clientele
The opportunity to earn more
The opportunity to learn
The opportunity to grow
The opportunity to really shine!
When you visit the doctor, do they consult with you? Of course they do… What about the architect, the builder, photographer or graphic designer?
Isn’t a consultation the first thing they do in order to understand your needs and frustrations before they recommend a course of action and appropriate next steps?
Why do they do that?
They do it because they are trying to identify and explore all the possibilities so they can best serve you by being in a position to be at their best. That’s what a thorough consultation does, ‘it allows you to be at your best’, to maximize your knowledge and your passion for hair and to then give the client the benefit of your considerable skills.
Here’s my 7 steps to a good consultation…
The first step is…
Secondly…
The third step is to…
At number four…
The fifth step is to…
The sixth step is to
And the seventh step is to
If you haven’t already got it I suggest you read my book ‘GROW 1 Super Stylist’ you can get it at growmysalonbusiness.com there is more in there about consultations.
Thank you for watching…
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Have a great week!