There’s a famous personal development book titled “The 7 habits of highly effective people” by Stephen Covey.
One of the 7 habits is, “Start with the end in mind,” which I interpret as meaning, “That if you have clear goal or outcome in mind ‘before you start’, then you are more likely to achieve the outcome that you want.”
Having goals is important, but having goals on there own won’t guarantee the results. If you want to increase the likelihood of getting the results you want, then start focusing on the processes involved and trust that the results will come.
The goal might be to pre-book a certain percentage of clients.
Or perhaps the goal is to achieve a certain figure in retail sales.
Regardless of what the goals is, achieving it depends on you ‘doing certain things’ that will bring about the result you want. And thats what I mean by the process.
A lot of times I see hairdressers put all the focus on getting the results with little emphasis on the process, but what I am suggesting is that if you focus on the ‘process’ the results will come.
For example, if we were talking about your salon retail sales it’s important to have a goal. But, then focus on what the steps are [the processes] that you need to do at every part of the client journey to maximise the chance of getting the result.
So, to illustrate what I mean. If you had a goal of achieving $500 a week in retail sales, that is better than not having a goal at all, but focusing on that isn’t going to get you there.
What you need to focus on is “What do you need to do and say or not do and say” in order to achieve $500 a week in retail and that’s what I mean by the ‘Process’.
So for example:
What are the things that you need to do and say during the consultation?
What are the things that you need to do and say while the clients getting their hair shampooed?
What are the things that you need to do and say at the styling station? And finally…
What are the things that you need to do and say at the reception desk?
Remember; ‘If you focus on the ‘process’ the results will come!’
As you may already know, I have an online course called ‘Super Stylist’. It will give you and your team the edge.
The Super Stylist course has helped many people all over the world become more successful in the hair and beauty industry and it can help you too.
We launch it 3 times a year and if you want to get on the wait list for the next launch, or are just curious about it and want to find out more visit growmysalonbusiness.com and register your interest to be notified when it’s next open for enrolment. I’m sure you’ll be glad you did.
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Thanks for watching! Have a great week!
