– 2 Day live event

GROW Business
School Live

The blueprint for building a profitable, organised and successful salon business

LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland LIVE EVENT / Sydney, Melbourne, Brisbane, Perth, Auckland

Get the help and clarity you’ve been looking for

The moment you see your business differently is the moment it begins to change.

Spend two days with us and discover how business really works. You’ll leave with a practical blueprint for building a more profitable, organised and successful salon.

No false promises. Just clear thinking, proven systems and practical strategies that you can put into action the moment you get back to the salon.

If you’re done hoping things will somehow improve and you’re ready to build the business your salon deserves, Business School Live is for you.

Does this sound like you?

You’re busy. Maybe fully booked most weeks. You’re working hard, your team is working hard, but at the end of the month you still wonder where all the money went.

Nobody ever taught you how to run a salon business.

Like most salon owners, you’ve picked things up from social media, YouTube, podcasts, books, suppliers, and a lot of trial and error. Some of it works. Some of it doesn’t. Most of us have simply been making the best decisions we can with the knowledge we’ve got.

You know how to create beautiful hair. But nobody ever showed you how to read a Profit & Loss statement, build a profitable pricing system, create a marketing plan, or lead a team that consistently performs.

The reality is…

Being a great hairdresser and being a great business owner are two very different skill sets.

When I opened my first salon, I quickly realised I had the same problem. I knew how to do the hair, but I had no idea how to run the business behind it. I learnt those lessons the hard way.

That’s why Business School Live exists.

It’s the business education most salon owners never received. In just two days, you’ll learn the principles, systems and strategies that will help you stop guessing, start making better decisions, and build the salon business you’ve always wanted.

What is Grow Business School Live?

Grow Business School Live is an intensive, no-BS experience designed to give you a clear, actionable roadmap to building a profitable and successful salon business on YOUR terms. Led by Antony Whitaker, one of the world’s leading business educators, this is more than a seminar, it’s your ticket to transforming your salon’s future.

 

Whether you’re an aspiring salon owner…

or a seasoned business owner, this workshop will equip you with the tools to put your salon on the fast track for growth. You’ll leave with a plan that you can start executing immediately.

WHAT OTHERS SAY

“Excellent, great content and delivery right on the mark. The message met our business objectives perfectly.

– Diane Marsh, UK General Manager Sassoon Salon

“Antony brought a great message to 439 salon owners and managers focusing on what it takes to build a great team and to do it with a sense of financial acumen that every salon owner should aspire to.”

– Howard and Josh Hafetz, The Art Of Business, USA

“Antony is a very dedicated, impressive and energetic instructor. He knows what the hairdressers want to know and he knows how to tell it.”

– Özlem Altınay, Turkey

“A fantastic management session, easy to understand and brilliantly presented…”

– José María Camacho, Spain

“Antony’s experience and knowledge empowers me and gives me confidence in what I need to do. If I use the fantastic information I have received today it can only make us more successful.”

– Michelle Cannon, Salon Utopia, Canada

“Inspirational! A total game changer, I will be setting my sights higher with all aspects of my life, not just hairdressing.

– Beth Allison Spruicll, USA

HELP NOT HYPE

There are plenty of people who’ll promise to transform your business overnight.

I’m not one of them.

As a former multi-salon owner, and after more than 30 years working with salon owners in over 50 countries, I’ve learnt something…

Great salons don’t happen by accident. They don’t grow because someone discovered a magic marketing trick or the latest social media hack.

They grow because the owner understands the fundamentals of business and applies them consistently over time.

That’s what Business School Live is about.

This isn’t a big corporate event full of motivational speeches and unrealistic promises. It’s an intimate workshop for salon owners who are prepared to do the work, ask the hard questions and build a better business.

You’ll leave with a clear understanding of where your business is today, where you want it to be, and most importantly, the practical roadmap to help you get there.

That’s what I mean by Help not Hype.

Just practical business education from someone who’s built salons, made plenty of mistakes, learnt the lessons, and spent the last three decades helping thousands of salon owners build stronger, more profitable businesses.

What we cover

DAY ONE – 9am – 5pm

The first day is about stepping back from the day-to-day and learning to see your business differently. Because the moment you see your business differently is the moment you begin to make better decisions.

Together we’ll work through the foundations every successful salon business is built on.

  • Discover where your business is today and identify the strengths, weaknesses and opportunities that will have the biggest impact on your future.
  • Create a compelling vision for where you want your business to be over the next three years, and understand the practical steps needed to get there.
  • Position your salon to stand out in an increasingly competitive marketplace by building a brand that attracts the right clients for the right reasons.
  • Understand your ideal client so you know exactly who you’re trying to attract, what they value and how to keep them coming back.
  • Design an exceptional client journey that builds loyalty, increases referrals and creates clients who become ambassadors for your business.
  • Examine how digital marketing strategies, AI and traditional marketing can enhance your overall approach, ensuring your business thrives both online and offline
  • Develop a practical 90-day marketing plan that helps you stop relying on hope and start creating a consistent flow of clients.

DAY TWO – 9am – 5pm

The second day is about understanding the numbers that drive every successful salon. Because if you don’t understand your numbers, you’re forced to make decisions based on guesswork instead of confidence.

You’ll learn how to use your financial information to make smarter business decisions and build a salon that is both profitable and sustainable.

  • Understand your salon’s financial performance by learning the industry benchmarks that highlight where you’re succeeding and where your biggest opportunities lie.
  • Learn to read your Profit & Loss statement so you can confidently make business decisions based on facts instead of assumptions.
  • Price your services for profit, ensuring every service contributes to the long-term success of your business.
  • Build a realistic budget that gives you greater control over your cash flow and eliminates unwanted financial surprises.
  • Focus on the key performance indicators that successful salon owners monitor every month to keep their business moving forward.
  • Create a pricing and remuneration structure that supports business growth while creating a win for both you and your team.

WHAT TO EXPECT

2 Days of presentations, coaching, and networking
Learn the step-by-step business strategies to build your salon’s financial future.

Interactive exercises and live coaching
Get opportunities for live feedback and network with like-minded individuals.

Get clear on the future for your business.
Get clear on your future and align your actions to match so you can leave the workshop that much closer to becoming the salon owner you know you can be.

Network with other salon owners
Connect with like-minded people committed to building better businesses.

Empowered environment
Join a room full of ambitious go-getters ready to challenge myths and create salon success.

Fuel to keep you going
Tea & coffee on arrival, morning tea, lunch and afternoon tea, as well as water and snacks throughout the day.

Business School Live workbook
Receive a copy of the physical workbook and get ready to document all of your business building ideas.

Clear implementation plan
Most importantly, leave with a step-by-step plan to start taking action now.

An intimate group
This is an intimate event for a limited amount of people. Don’t wait this event will sell out!

What you may be thinking…

“I Don’t Have Time”

This workshop is made for people with busy lives. In a power-packed 2 days, you’ll gain the clarity and action plan to start making real change immediately. Two days that can revolutionise your business and financial future. Think about that.

“Is it Worth the Investment?”

For less than the cost of a weekend getaway, you get access to proven strategies, live coaching opportunities, and a network that’s ready to elevate you. You’re not just buying a ticket; you’re investing in your future.

“I’m Not a Hairdresser. Will I Still Benefit?”

Absolutely. Whether you’re a stand behind the chair stylist or have come into this industry from the outside these two days will move the needle in your business. 

WHEN AND WHERE

Australia and New Zealand 2026

Tour dates as follows:

Sydney
Monday 21st & Tuesday 22nd September

West Hotel, Curio Collection by Hilton. 65 Sussex Street, Sydney.

Melbourne
Monday 5th & Tuesday 6th October

Brisbane
Monday 12th & Tuesday 13th October

Perth TBC
Monday 26th & Tuesday 27th October

Auckland TBC
Monday 2nd & Tuesday 3rd November

All venues are central CBD and will be announced soon

YOUR
INVESTMENT
TODAY

BUSINESS SCHOOL
SYDNEY

$1,400 AUD
Price increases on the 8th September to $1,600

Payment plan available We also offer you the opportunity to split the cost into 2 payments. Deposit today, then balance in 1 month
Sydney 21st & 22nd September
BUSINESS SCHOOL
MELBOURNE

$1,400 AUD
Price increases on the 8th September to $1,600

Payment plan available We also offer you the opportunity to split the cost into 2 payments. Deposit today, then balance in 1 month
Melbourne 5th & 6th October
BUSINESS SCHOOL
BRISBANE
$1,400 AUD
Price increases on the 8th September to $1,600

Payment plan available We also offer you the opportunity to split the cost into 2 payments. Deposit today, then balance in 1 month
Brisbane 12th & 13th October

BUSINESS SCHOOL
PERTH

$1,400 AUD
Price increases on the 8th September to $1,600

Payment plan available We also offer you the opportunity to split the cost into 2 payments. Deposit today, then balance in 1 month
Perth 26th & 27th October
BUSINESS SCHOOL
AUCKLAND

$1,400 AUD
Price increases on the 8th September to $1,600

Payment plan available We also offer you the opportunity to split the cost into 2 payments. Deposit today, then balance in 1 month
Auckland 2nd & 3rd November

WHAT OTHERS SAY

“Inspiring, a fountain of salon industry knowledge. Each time I see Antony we take home ideas that make a measurable difference to our business. These seminars have changed our business 180 degrees, we see a huge difference in our profits.”

– Lisa Dyck, Shear Bliss, Canada

“Antony is an excellent presenter, he is very clear with the information, makes everything very practical and reads his audience very well. Every salon owner should do this seminar. I learnt so much, it was great, I loved it!”

– Coleen Engelbecht, South Africa

“Professional, structured, open, interesting, perfect orator. Applicable to any business, the marketing explanation is brilliant. Thank you so much. had a brilliant time.”

Irina Potina, Latvia

“Every time I listen to Antony I manage to get something amazing from the day. His incredible knowledge of the industries best practices and new concepts always gives me a new look at our business and how we must embrace changes every day.

– Ana Slamic, Slovenija

I have witnessed firsthand how Antony’s simple, back- to-basics approach has helped educate our industry on the business skills needed to run a successful, profitable business. With Antony’s tutoring, people seem to get it!”

Winn Claybaugh, Dean & Cofounder of Paul Mitchell Schools, USA

“Antony’s education program completely changed the way we do business. His courses are for those who want to gain clarity, feel confident and be more competitive in the market.

– Zheni Pavlova, Bulgaria

“Antony is a professional fire starter.
An extraordinary educator, always interesting and entertaining, today was loaded with content you thought you knew”

-Keith Ross , UK

– A note from Antony

I LOOK FORWARD TO MEETING YOU!

Whether you’re new to this industry or a veteran, come and spend two days with me and leave with more clarity, confidence and the knowledge needed to take your business to the next level. 

As a former multi salon owner I’ve had the honour of working directly with salon owners in over 50 countries helping them to build vibrant and profitable salon businesses and now it would be my privilege to work with you.

Business School Live is purposefully kept to a small intimate group of salon owners who recognise that the technical and creative skills of hairdressing will only get them so far. To succeed in business requires a solid understanding of Salon Management, Marketing and Financial control. 

Don’t miss this opportunity to become the business owner your salon needs.

– FAQ

Frequently asked questions

How much is it if I bring a manager(s)?

As it’s an intimate group there are no discounts for multiple bookings. We expect this event to sell out, so don’t leave it until the last minute, or you might miss out.

The 2 day event is priced at $1,600: 

Early bird $1,200 per person until 10th August 2026 

Mid Price $1,400 per person from 11th August until 7th September 2026 

Full Price $1,600 per person from 8th September up until event if there are still tickets available.

 

Is there a payment plan?

Yes, you can choose to pay in 2 interest-free payments if you book tickets at the early bird rate, all plans must be finalised before 11th September. All sales are final and there are no refunds if you change your mind. 

Early bird 2 x $600 book before 10th August 2026

$600 deposit paid on booking and $600 balance paid 1 month later

 

Where will the event be held?

To be confirmed, once venues are locked down. All venues will be central CBD in each city.

Is it suitable for new or aspiring salon owners?

Typically, these live events will have a cross-section of salons and experience levels. Antony ensures that the content is relevant to everyone in the room, regardless of their level of experience.

I’ve been in business for 20 years. Will I learn anything new?

Yes! As you know business is constantly changing and arguably now more than ever. Keeping up with modern business building strategies is now more important than ever.

 

Can I film the event?

We encourage you to actively film and photograph for social media. However, you can’t set up a camera and film the entire day. 

I already have Antony’s online course(s), is it the same?

Depending on which courses you currently have, some of the content will be familiar to you. However, being in a live group environment will ensure that there will be opportunities for the content to go off in other directions to suit the needs of the audience.

If you are already a part of the GROW community and own one of our online courses, we will extend the early bird price for you right up until the event. Just email melinda@growmysalonbusiness.com However as this is a small and intimate event, don’t leave it too long as we expect this event to sell out!

Is the information relevant for Australian and New Zealand hairdressers?

Yes! I have worked in over 50 countries and I can confidently say that the contents of this 2 day event are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.

Still have some Q’s?
Ask away…

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© 2026 Grow My Salon Business