GROW Business
School Live
Your step-by-step guide to creating a profitable and successful salon business.
LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London
Spend two days with us and move the needle
If you’re done waiting for a successful salon business to magically appear and are ready to do the work to make it happen, this 2-day Business School event is for YOU.
At Grow, we don’t stop at inspiration; we push you to take action. We don’t merely talk about salon success; we show you exactly how—step by step.
What is Grow Business School Live?
Grow Business School Live is an intensive, no-BS experience designed to give you a clear, actionable roadmap to building a profitable and successful salon business on YOUR terms. Led by Antony Whitaker, this is more than a seminar—it’s your ticket to transforming your salon’s future.
Whether you’re an aspiring salon owner…
or a seasoned business owner, this workshop will equip you with the tools to put your salon on the fast track for growth. You’ll leave with a plan that you can start executing immediately.
What we cover
DAY ONE – 9am – 5pm
On day one, we start with management and marketing, identifying your business's current position and crafting a vision for where you want it to be in three years.
Together, we’ll explore your brand positioning, identify your target market, and design a client journey tailored to your ideal client's needs.
As part of this, we’ll examine how digital marketing strategies can enhance your overall approach, ensuring your business thrives both online and offline.
DAY TWO – 9am – 5pm
Day two shifts the focus to money and team management. You'll learn to get to grips with your profit and loss, learn key benchmarks in your business, and understand the numbers that drive success.
We’ll cover pricing your services, setting budgets, and navigating different ways to pay your team.
You’ll leave feeling re-inspired, motivated, better informed and ready to take your business forward.
Why you need to be there…
No waiting, no hoping. You’ll walk away with action taken at the workshop and a plan on how to continue making progress in the future. This is about taking action—right now.
Learn from the Best
Antony Whitaker is an expert salon coach—so we’ve got you covered. He’s been where you are and knows exactly how to help you get to where you want to go. Find out more about Antony here
WHAT TO EXPECT
2 Days of presentations, coaching, and networking
Learn the step-by-step business strategies to build your salon’s financial future.
Interactive exercises and live coaching
Get opportunities for live feedback and network with like-minded individuals.
Mindset-specific segments
Learn how to master your mindset and be the leader and manager that your team needs you to be.
Get ready to embody your abundant self
Get clear on your future and align your actions to match so you can leave the workshop that much closer to becoming the salon owner you know you can be.
Network with other salon owners
Connect with like-minded people committed to building better businesses.
Empowered environment
Join a room full of ambitious go-getters ready to challenge myths and create salon success.
Fuel to keep you going
Croissants & pastries on arrival, sit-down lunch, tea, coffee, water and snacks during the day.
Business School Live workbook
Receive a copy of the physical workbook and get ready to document all of your business building ideas.
Clear implementation plan
Most importantly, leave with a step-by-step plan to start taking action now.
An intimate group
This is an intimate event for a limited amount of people. Don't wait this event will sell out!
Your Ticket to Grow Business School Live Unlocks: The essential business skills that every salon owner needs but was never taught!
This isn’t another typical seminar—it’s a high-impact program led by Antony Whitaker designed to move you from knowing to doing.
What you may be thinking…
“I Don’t Have Time”
This workshop is made for people with busy lives. In a power-packed 2 days, you'll gain the clarity and action plan to start making real change immediately. Two days that can revolutionise your business and financial future. Think about that.
“Is it Worth the Investment?”
For less than the cost of a weekend getaway, you get access to proven strategies, live coaching opportunities, and a network that’s ready to elevate you. You’re not just buying a ticket; you’re investing in your future.
“I’m Not a Hairdresser. Will I Still Benefit?”
Absolutely. Whether you’re a stand behind the chair stylist or have come into this industry from the outside these two days will move the needle in your business.
WHAT OTHERS SAY
“There is no one on the planet that delivers such an honest and open dialogue with hairdressers!
– Peter Hedge, Oscar Oscar Salons, Australia
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“Antony brought a great message to 439 salon owners and managers focusing on what it takes to build a great team and to do it with a sense of financial acumen that every salon owner should aspire to.
– Howard and Josh Hafetz, The Art Of Business, Philadelphia, USA
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“Inspirational! A total game changer, I will be setting my sight higher with all aspects of my life, not just hairdressing
– Beth Allison Spruicll, USA
“Excellent, great content and delivery right on the mark. The message met our business objectives perfectly
– Diane Marsh, UK General Manager Sassoon Salon
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“I have witnessed firsthand how Antony’s simple, back- to-basics approach has helped educate our industry on the business skills needed to run a successful, profitable business. With Antony’s tutoring, people seem to get it!
– Winn Claybaugh, Dean & Cofounder of Paul Mitchell Schools, USA
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“Antony is a very dedicated, impressive and energetic instructor. He knows what the hairdressers want to know and he knows how to tell it.
– Özlem Altınay, Turkey
When & Where
16th + 17th March 2025
House of Sassoon, Soho, London
The House of Sassoon, located in the heart of Soho, London, is a vibrant space with deep ties to the city's rich fashion and creative history. It’s a hub for creativity, education, and inspiration, making it the perfect location for our 2 day event.
Everything we cover
DAY ONE – MANAGEMENT & MARKETING
- Identify your salon's current strengths and weaknesses. Where are you on the business growth Life Cycle?
- Where are you & where do you want to be? Craft a compelling 3-year vision that aligns with your personal goals.
- Understand where you have positioned your brand. Develop your unique brand positioning strategy so that you stand out in a crowded marketplace.
- Identify and define your ideal client profile and Target market. Understand their Needs & Expectations and what you need to do to keep them coming back.
- Designing your client's ideal journey from first impression to loyal advocate, identifying critical touchpoints throughout the client journey.
- Learn how to use Google to attract a steady flow of new clients.
- A well-managed Google Profile will produce 30% to 40% of all your web traffic and clients. Are you missing out? Learn how to set up and use your Google Business Profile to grow with Phil Evans from Salon Guru.
DAY TWO – MONEY & TEAM MANAGEMENT
- Learn salon industry benchmarks, why they’re important, how to compare your salon's financials and how benchmarking highlights where the problems and opportunities are.
- Learn to understand your profit and loss statement so that you can make smart salon management decisions based on what the numbers are really telling you.
- Learn how to price your services for profit.
- Develop profitable pricing strategies that are based on what it costs to cover all your overhead and make a profit.
- Create a 12-month budget to eliminate financial surprises.
- Understand the key financial growth metrics that every successful salon owner monitors constantly.
- Learn how to structure a level pricing system and how it integrates into how you pay your people so that it's a win for everyone.
Thank you to our sponsors
WHAT OTHERS SAY
“Inspiring, a fountain of salon industry knowledge. Each time I see Antony we take home ideas that make a measurable difference to our business. These seminars have changed our business 180 degrees, we see a huge difference in our profits.
– Lisa Dyck, Shear Bliss, Canada
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“Loved the day! Excellent animated presenter, held everyones attention and presented business theory in an engaging and industry relevant way. This information is essential for everyone.
– Nicole Torcasio, Rokk Ebony, Australia
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“You my friend are a gem and a true performer. Your pace and your professionalism is sewn into every beat of your performance. Thank you for growing our salon culture.
–Stephanie Kocielski, John Paul Mitchell Systems, USA
“Every time I listen to Antony I manage to get something amazing from the day. His incredible knowledge of the industries best practices and new concepts always gives me a new look at our business and how we must embrace changes every day.
– Ana Slamic, Slovenija
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“Antony’s experience and knowledge empowers me and gives me confidence in what I need to do. If I use the fantastic information I have received today it can only make us more successful
– Michelle Cannon, Salon Utopia, Canada
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“Antony’s education program completely changed the way we do business. His courses are for those who want to gain clarity, feel confident and be more competitive in the market.
– Zheni Pavlova, Bulgaria
“Antony is a professional fire starter.
An extraordinary educator, always interesting and entertaining, today was loaded with content you thought you knew”
-Keith Ross , UK
Frequently asked questions
As it’s an intimate group with limited seats there are no discounts for multiple bookings. We expect this event to sell out, so don’t leave it until the last minute, or you might miss out.
Yes, you can choose to pay in 6 monthly installments of £100 at checkout
Typically, these live events will have a cross-section of salons and experience levels. Antony ensures that the content is relevant to everyone in the room, regardless of their level of experience.
Yes! As you know business is constantly changing and arguably now more than ever. Keeping up with modern business building strategies is now more important than ever.
We encourage you to actively film and photograph for social media. However, you can’t set up a camera and film the entire day.
Depending on which courses you currently have, some of the content will be familiar to you. However, being in a live group environment will ensure that there will be opportunities for the content to go off in other directions to suit the needs of the audience.
If you are already a part of the GROW community and own one of our online courses, email melinda@growmysalonbusiness.com for a coupon code for £100 off. However as this is a small and intimate event, don't leave it too long as we expect this event to sell out!
Yes! I have worked in over 50 countries and I can confidently say that the contents of this 2 day event are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
There aren't any haircuts and colours demonstrated during this 2 day event. Although we will be in a creative environment at Sassoons, this event is all about business education not technical education.
