Salon Marketing
Course
The framework that helps you get more clients, turn them into regulars and keep them as long as possible.
You didn't open
a salon to struggle
You opened it because you love working with people. You opened it for creativity, for freedom, for the satisfaction of building a business of your own.
But somewhere between the dream and the reality, it got hard.
- Maybe your appointment book is feast-or-famine, busy one day, empty the next.
- Maybe you get new clients, but they disappear after one visit, and you have no idea why.
- Maybe you're watching other salons thrive while you're stuck on the hamster wheel, wondering what their secret is.
- Maybe you feel that there's too much to do, marketing is just another thing on a long list, and you don't know where to start.
The truth is, Good hair isn't enough anymore
And word-of-mouth alone won't grow your salon.
I was a salon owner too, and I believed that doing great work would keep my chairs full.
That's when I learned…
Marketing is a system. And if you don’t have one, you’re guessing.
Guessing is exhausting. Unpredictable. Expensive.
But when you stop guessing and start marketing strategically?
That's when everything changes.
So I built the system I wish I'd had when I was first building my salons, a proven framework that works in today's market.
Because here's what hasn't changed: For a salon to succeed, a constant flow of new clients is essential for sustainable growth.
THE PROBLEM IS
The data says 60% of your new clients will never come back after their first visit.
Not because you don't do good hair. Not because your salon isn't beautiful. Not because your prices are too high.
They don't return because you're operating with an outdated belief about what marketing actually is.
You think marketing is just about getting new clients through the door. But that's only one-third of the equation.
And it's stopping your salon from growing
Most salon owners make the mistake of thinking that marketing is just about “getting new clients.”
But marketing is about so much more than that.
Marketing is about ‘growth’ and getting new clients is part of growth. But there’s no point in getting new clients if you're not keeping them.
Marketing has three equally important functions:
- ATTRACT – Getting new clients through your door (This is the one most salons focus on)
- CONVERT – Turning first-time visitors into regular, loyal clients (The data says that 60% of your new clients never return)
- RETAIN – Keeping your existing clients coming back for years (This is where the real profit is)
Because that's the key to real growth.
If you're only focusing on the first function, you're running on a treadmill that never stops.
You're constantly pouring water into a bucket with holes in it.
And you'll never, ever get ahead.
Here's what “marketing” looks like for the average salon:
- Post on Instagram a few times a week (and stress about it constantly)
- Send birthday cards to clients (if you remember)
- Run a Mother's Day promotion or discount (because everyone else is doing it)
- Hope people leave Google reviews (but never actually ask for them)
- Maybe send out an email newsletter once in a while (if you get around to it)
And that's it. That's the “marketing plan.”
But here's the problem…
That's not a strategy. That's just random tactics with no real plan behind them.
As a result, you have no idea what's working and what's not.
You don't know:
- Where your new clients are actually coming from
- Which marketing activities are driving bookings (if any)
- Whether Instagram is worth the hours you're spending on it
- If your promotions are bringing in new clients or just discounting your existing ones
- Or what your new client retention rate even is
And without knowing any of this, you're not marketing. You're guessing.
And the worst part? It's exhausting.
You're spending hours on marketing activities that may or may not be working, while juggling everything else that comes with running a salon.
It's not sustainable. And deep down, you know it.
WHAT IF…
Instead of random tactics and Instagram stress, you had an actual marketing plan?
- A clear plan that you build on solid foundations so that you know what to do, when to do it, and why.
- A system that covers all three functions of marketing (not just posting on Instagram)
- A strategy that's based on data, not guesswork.
- A roadmap that's designed specifically for salons, not generic business advice that doesn't apply to you.
The Salon
Marketing Course
11 comprehensive modules. A complete marketing system specifically designed for salon owners.
This isn't generic business advice adapted for salons.
This is a marketing system built from the ground up for the unique challenges of running a salon business.
It's a complete marketing system that covers:
- How to identify your ideal client and build a brand they're drawn to
- How to use Google, your website, and SEO to actually get found online
- How to use Instagram strategically (not just posting and hoping)
- How to create internal systems that turn new clients into regulars
- How to track the right data so you know what's working
- How to build a marketing plan that makes sense for your salon, your budget, and your goals
No more guessing. No more Instagram stress. No more random tactics.
Just a clear, proven system that actually works.
What's Inside
11 Training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.
Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.
Done for you checklists & templates
Implementation checklists to keep you on track. Templates for tracking key metrics. Client avatar worksheets. Goal-setting templates. Everything you need to implement immediately.
Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
EXCLUSIVE BONUS
PACKAGE
In addition to the course content, I'm including seven powerful bonuses that ensure you actually implement what you learn:
Monthly Live Q&A Calls with Antony
(Value $1,000)- 10 x one-hour group coaching sessions throughout the year
- Replays available anytime in your course portal
- Momentum, clarity, and a clear path forward every step of the way
Built in Lesson Q&A
(Value $200)- Ask questions in the moment
- No waiting for scheduled calls
- Keep momentum strong. No stalls, no confusion
Private Salon Owners Community
(Value $200)- Share wins, get feedback
- Troubleshoot challenges
- Network with like-minded professionals facing the same journey.
The GROW Marketing Toolkit
(Value $400)- Implementation checklists to keep you on track.
- Templates and spreadsheets for tracking key metrics. Client avatar worksheets.
- Goal-setting templates. Everything you need to implement immediately.
Expert Guest Training Sessions
(Value $1,000)- Branding & Canva Mastery with Hayley Mears
- Instagram Strategy Updates to keep you current
- Google & SEO Deep Dive with Phil Evans
Private Marketing Course Audio
(Value $300)- Listen while commuting, driving kids to school, walking, waiting in line… anywhere.
- Multiple learning modalities for maximum retention.
- This is one of our most requested bonuses
Lifetime Course Updates
(Value $500)- New case studies. Additional bonus lessons.
- Updated strategies. All future content at no extra cost.
- This is the last marketing course you'll ever need to buy.
Weekly Total Immersion Implementation Calls
$1,000- For complete immersion and momentum
- Get help when you need it and get it done!
- Learn from others who are working through at the same pace as you.
- This is an optional bonus and it's completely FREE of charge
- Call times will alternate to accomodate different timezones
- All calls will be recorded and put in your course library
Total Bonus Value: $4,600 – Yours FREE When You Enroll Today!
I LOOK FORWARD TO SEEING YOU ON THE INSIDE.
I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.
In this course, you'll discover the tools and knowledge to attract your ideal clients, build a strong brand presence, maximise your marketing budget, and create campaigns that generate real results. You'll learn to think strategically about marketing and develop systems that work consistently to bring clients through your door.
I recognise that everyone going through this course will have varying degrees of experience, so this course builds on solid foundations, with each module building on the next.
By taking this approach, the result is a complete and comprehensive salon marketing course.
‘Marketing' is a course that forms the foundations of a successful salon business. Study it, use it, work at it. And I promise you, it will make a positive difference
See you on the inside,
Frequently asked questions
Yes! The Marketing course is a pre-recorded course made up of a series of 11 modules and within each module are a series of videos [ranging from 10 mins to 25 minutes]. As well as the videos there are a series of 10 group coaching calls for live question and answer session.
The first option is the ‘Marketing course and GROUP coaching’ package at an investment of $US847. With this option you have the opportunity to join in on 10 x 1 hour group coaching sessions over zoom where you can have any of your questions answered as well as be part of a larger sharing community. These calls are at fixed times on Mondays every month for 12 months excluding August and December. In the event you can't attend live you can still email in questions beforehand which will be answered on the call. All group coaching calls are recorded and put into your course library to review in your own time.
The second option is the ‘Marketing course plus PRIVATE coaching at an investment of US$1,947. Some people prefer the option of a more private 1-1 coaching session. This package includes the ‘Marketing Course’ plus group coaching as well as 4 x 1 hour PRIVATE coaching sessions at a time that works for you. All of your coaching calls are recorded and put into your own PRIVATE course library to review again in your own time.
An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members. There is also the Facebook Group and the Monthly group coaching calls.
The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it.
The course is made up of 11 modules which contain a series of videos. The shortest video is just under 10 minutes and the longest 25 minutes. In total there is over 11 hours of video content.
At the end of every video is a summary and in some cases action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.
No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments.
No! The cost of the course isn't able to be split between different salons.
The course package including the group coaching calls and the course guarantee is applicable to 1 business entity regardless of whether they are a business unit of 1 or many.
If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.
Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.
Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.
