Finding and Keeping Your Best-Fit Clients with Kati Whitledge
As a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time.
My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention.
In today’s episode, we discuss:
- Salon marketing
- Client recruitment and retention
- Mya the matchmaking software
And lots more!
In this Episode:
[02:27] An overview of Kati’s successful business journey.
[04:32] How the hair and beauty industry changed Kati’s life.
[08:08] The evolution of Kati’s marketing software, Mya.
[10:26] A hard truth about client retention and how Mya can change this for your business.
[16:07] Kati explains how Mya works and why it is so beneficial for salon owners.
[00:53] Why Mya is integrated with point-of-sales platforms.
[22:27] How Mya impacts salon staff and client retention.
[24:11] Where Mya is currently available.
[25:03] How Mya clients are marketing the software through their media channels.
[27:25] Examples of the questions in the Mya Matchmaker Quiz.
[30:24] Mya for solopreneurs: coming soon!
[31:57] An overview of the Mya subscription model.
[32:38] The average return on investment for Mya.
[33:05] A real-world Mya success story.
[35:09] A rapid-fire round with Kati.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!
Special thanks to Kati for sharing her insights with me for this week’s episode. Until next time!
Antony
Links and Resources:
Grow My Salon Business
Website | Facebook | Instagram | TikTok | YouTube
Mya
Website | LinkedIn | Instagram | Facebook | YouTube | Podcast