How to Pull Off a Successful Salon Relocation with Daniel Di Iorio
Daniel Di Iorio had been in business for 11 years when he decided to relocate his salon, Diior10. In two prior episodes (episode 179 and episode 194), Daniel and I discussed the process he was going through to transition from one salon location to another.
Well, you’ll be happy to know that after many trials and tribulations, he has finally made it into his new space. And, as you’ll hear today, it was well worth pushing through all the challenges!
In today’s podcast, the final in this series with Daniel, we discuss:
- Some of the unexpected surprises that came with the relocation
- What he loves about his new salon space
- What he wishes he had done differently
And lots more!
In this Episode:
[03:15] How Daniel feels to have finally opened his dream salon.
[05:29] What Daniel and his team’s “retreat week” consisted of prior to the opening.
[08:48] Challenges of transitioning from one salon space to another.
[11:55] The fate of Daniel’s prior salon location.
[16:19] Why a large proportion of Daniel’s clients have followed him to his new salon.
[20:01] The impact of the relocation on Daniel’s team members.
[22:40] What Daniel has found most surprising about opening his new salon.
[26:21] The pros and cons of Diior10’s new location.
[29:05] Comparing Daniel’s experiences with his previous and current landlords.
[31:20] How Daniel’s new salon space compares to his old one.
[33:59] Benefits that the relocation has had for Daniel’s business.
[35:40] Diior10’s target demographic.
[40:42] Unexpected costs that Daniel incurred during the relocation process.
[42:48] What Daniel would go back and change about how he approached the relocation if he could.
[45:30] Lessons that Daniel learned about himself through the relocation process.
[47:47] The increase in revenue at Diior10 since the relocation.
[50:58] The growth potential of Diior10 in its new location.
Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.
I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!
Special thanks to Daniel for sharing his insights with me for this week’s episode. Until next time!
Antony
Links and Resources:
Grow My Salon Business
Website | Facebook | Instagram | TikTok | Episode 179 | Episode 194
Diiorio Hair