Starbucks have a quote about building their brand “One cup of coffee at a time”
I have always thought that that expression is so applicable to hairdressing in that “You build your business, or your column one client at a time”
I think that “One client at a time” is a mantra that every one of us should have as our personal mission statement as a constant reminder to always be at our best.
We are in the people business! And the very lifeblood of our business is fuelled by not just attracting new people, but by keeping them as long as possible, and having them return to us as frequently as possible.
You may build your column ‘one client at a time', but ‘one’ turns into two, and two into three and three into four …
But that only happens if you have earned their trust and keep on earning it every time they come back.
In other industries you might win a contract, and get many new clients as a result.
But hairdressing isn’t like that, there is not contractual obligation and most of our new clients are referred to us from our existing clients, one client at a time.
And unlike other industries we don’t have one big financial interaction and then move on to find the next client.
And, in general our clients aren’t paying a large amount of money for every visit, and they aren’t obliged to keep coming back to us.
So your success is very much dependent on being able to deliver a service, create an experience and build a relationship that will keep them coming back again and again…
For many salons giving clients a great experience may be a rare occurrence, but it is a way of life for the salons that get it right by constantly exceeding expectations.
In the hairdressing industry these are the salons that solve problems before clients even know there is a problem, they anticipate and fill clients needs before they even know they have a need.
They offer value and they deliver on their commitment. They understand that the client is not always right, but it is not about having to be right, it’s about building a business, and that means making the client happy ‘one client at a time’.
If you are committed to building your column or your business one client at a time I have an online course called Super Stylist it has helped many people all over the world become more successful in the hair and beauty industry and it can help you too.
We launch it 3 times a year and if you want to get on the wait list for the next launch, or are just curious about it and want to find out more visit growmysalonbusiness.com and register your interest to be notified when it’s next open for enrolment. I’m sure you’ll be glad you did.
And if you don’t already follow us, then don’t forget to follow me on Facebook and Instagram @growmysalonbusiness
Thanks for watching! Have a great week!
