Super Stylist Edinburgh 22nd May 2017
Date: Monday 22nd May 2017
Time: 9.30am – 5.00pm
Place: SHERATON GRAND HOTEL & SPA – 1 Festival Square, Edinburgh, Scotland, EH3 9SR
Price £155 + VAT
*You will be sent an email immediately after booking to confirm your registration. A follow-up email to confirm venue will be sent 2 weeks prior to the event.
“As a salon owner the key to business growth is growing every member of your team. When you grow the individual, you grow the business.”
Super Stylist seminar is focused on getting the team members motivated to take ownership of their productivity and their income.
The focus of the seminar is to give anyone involved in the hair and beauty industry both the understanding and the skills, to enable them to increase their clientele and maximise the revenue they generate.
Learning to master these skills ensures the growth of the individual and the business.
‘Super Stylist’ is a motivational, thought provoking and action oriented seminar.
The seminar is intended for the whole team, owners and managers included. The focus for the day is on developing real skills with the core ‘how to’ devoted to developing your personal style of effective strategies in retailing, rebooking, generating add on sales and building a request clientele.
Key points covered during the day:
- What is a successful hairdresser?
For many hairdressers the criteria by which they measure success is limited to creative ability. Developing a commercial reality that success is not just about creativity but productivity is an essential starting point.
- What is good productivity and how do you rate it?
Good productivity is subjective and dependent on a number of variables but many hairdressers have no benchmark by which to measure their performance against. Establishing some clear guidelines is imperative.
- What are ‘Key performance indicators’
Key Performance Indicators or KPI’s are the areas by which we measure our performance, for example: The number of clients serviced each week, the percentage of clients that have colour, the revenue generated by retail sales. Understanding what they are, and how to improve them is the key to increased productivity.
- Results count, how well do you do?
It is important that everyone gets the results of their personal performance on a daily / weekly or monthly basis. If you don’t know what you are currently doing, you have no criteria to benchmark any improvements against.
- Taking ownership of your productivity
Taking ownership and understanding that being accountable for your results is an important step in increasing individual productivity.
- How to approach retailing professionally and with confidence
Being effective at retailing is 80% mindset and 20% communication. Retailing is a huge missed opportunity in many salons, the key to success is understanding and developing the mindset that is needed to professionally advise and recommend with confidence.
- What do I have to do to be the best?
What are the skills and attitudes that accompany success in any area of life?
- Building your clientele through re-booking.
A fundamental step to building any business is to increase the frequency of purchase. In hairdressing terms the most effective way to do that is getting clients to rebook the next appointment before they leave the salon. Developing the communication skills and systems to enable that to happen is an essential skill of the super-stylist.
- How to generate add on sales of products and services resulting in an increased average client bill.
Good presentation, consultation and communication skills are the keys to maximising every opportunity so that both the clients and the businesses needs are filled.
- Building your request clientele
Word of mouth and personal recommendation is the most powerful and cost effective way of building a clientele. Developing the skills so that this is not left to chance is fundamental to success.
- The power of goal setting
One of the main reasons people don’t achieve their goals is a lack of clarity and understanding of the power of goal setting. Learning what makes you tick and strategies to give you the optimum chance of success is an invaluable life skill.
Super Stylist is a full day seminar, 9am registration, 9.30am start, 5pm finish.
Who should attend?
Super Stylist is intended for everyone who works in the hair and beauty industry. Whether a stylist, colourist, therapist, assistant or manager there is something in the seminar content for everyone.
The outcome you should expect
The outcome you should expect is both an increase in self-motivation from your team members and a greater awareness of how they are responsible for how busy they are and how much they earn.
This should reflect in an immediate increase in retail sales, increased re-bookings, increased average client bill and an increase in client referrals all of which will contribute to a healthier bottom-line for the business.
For enquiries or group bookings contact antony@GrowMySalonBusiness.com