Salon Stories

Episode 147

28 June 2022

What Does it Take to Bounce Back from COVID (and Everything Else Life Can Throw at You)?

No matter where you live in the world, if there is one phrase that I’m sure you’re as tired of hearing as I am, it’s: ‘Unprecedented times.’

But, without a doubt, the last couple of years have been tough for most people. We have been tested physically, financially and emotionally in our businesses and in our personal lives as a result of the drastic changes that have been thrust upon us.

Today is ‘Part 1’ of a two-part series focusing on what I am calling ‘comeback stories.’ I will be talking to two couples who have battled adversities and come out the other end in good shape! We can all learn from their resilience, willpower, strength, and courage. 

Henry Monreal and Liz Salcedo from Salon Ink in San Diego are my guests today. I spoke to them at the beginning of COVID and now, two years on, they have had a great turnaround in their business.

In today’s podcast we will discuss:

  • Their business journey and how they have bounced back post-COVID
  • Dealing with major health challenges
  • Finding balance in both personal and business commitments…

And lots more!

In this Episode:

[04:17] The traumatic moment that took place in Liz and Henry lives in May 2019.

[10:11] What the initial COVID period looked like for Henry and Liz’s business, Salon Ink.  

[12:16] The philosophy that has kept Liz and Henry going through the tough times. 

[13:46] How Henry and Liz have rebuilt Salon Ink.

[18:36] Passion that Liz and Henry feel towards their work. 

[20:30] Motivation behind Salon Ink’s large retail section, and the benefits it has brought to the business.

[24:14] Why Henry and Liz have incorporated a large degree of flexibility into their business model.

[25:09] An important lesson that Liz and Henry learned during the pandemic. 

[21:21] 30: the number of weekly hours worked by 60% of US hairdressers. 

[28:16] The mindset that Henry and Liz’s employees have towards their work. 

[29:43] Potential that lies in the salon industry, using Liz and Henry’s life as an example. 

[31:31] Henry shares what his experiences over the past few years have taught him.

[33:08] Some of Liz’s key learnings, and what she believes to be her purpose in life. 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Liz and Henry for sharing their story with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram

 

Salon Ink

Website | Instagram | Twitter | Facebook | TikTok

Episode 146

21 June 2022

Don’t be afraid to reinvent your business with Lisa Carr at BHD

Good ideas can, and do, come from anywhere.

An easy trap to fall into is thinking that it’s only big salons with big budgets and celebrity owners that set the trends when it comes to new business-building ideas. But that’s simply not the case.

My guest today is a salon owner who is living proof that no matter how small your town is, you can do big things!

Lisa Carr is the innovative and passionate owner of the Bad Hair Day (BHD) salon in Tecumseh, a town in Michigan in the United States with a population of 8,500!

In today’s podcast we discuss:

  • How the BHD salon has grown 37% since Covid
  • How Lisa has introduced greater flexibility for her team into her business model
  • Her innovative approach to marketing and not being afraid to reinvent the way business is done.

And lots more!

In This Episode:

[4:04] Why the changes that came about because of the Covid-19 pandemic were a blessing in disguise for Lisa’s salon business, Bad Hair Day (BHD).

[8:52] Factors that Lisa attributes to the fact that her business grew by 37% in 2020.

[13:16] The pivotal point that Lisa reached after her first 8 years as a salon owner.

[17:34] Lisa explains the process she went through to systematize and grow her salon after she decided she was no longer going to work behind the chair.

[22:33] Why Lisa opted for three salon directors rather than one salon manager.

[24:02] How Lisa’s decision to stop working behind the chair affected the profitability of her salon.

[26:49] The staff compliment at BHD, and the ideal number of money-producing staff members Lisa would like to have.

[29:43] Words of wisdom from Lisa: You don’t have to be in debt to have a great business (and how she has managed to achieve this).

[30:40] The valuable lesson Lisa learned when she took up position behind the chair again for a brief period.

[32:06] Lisa explains the philosophy she lives by: Earn the Right (and the other two elements which she sees as essential to running a successful business).

[34:50] Changes that Lisa incorporated into her salon after conducting an anonymous staff survey.

[38:25] Examples of the personal development training that Lisa does with her staff.

[43:25] Where Lisa’s drive to continuously reinvent her business comes from, and the advantages of having a salon business in a small town like Tecumseh.

[46:58] Lisa’s approach to advertising.

[52:07] The percentage of total revenue at BDH that comes from retail, the award that they won recently, and Lisa’s approach to motivating her team to sell retail products.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Lisa for sharing her insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram

 

Bad Hair Day Salon

Website | Instagram

Lisa Carr

LinkedIn | Instagram

Episode 143

31 May 2022

My guest on today’s Podcast is London based hairdresser and owner of a 5 strong salon group and academy Gina Conway.

Originally from California, she has been based in London for the last 20 plus years and has built up a great reputation as one of London’s leading salons.

Gina is passionate about delivering a five-star level of service and is widely known not just for doing great hair but also for her total commitment to sustainably and the ethical side of hairdressing.

In the process, she has built up a considerable business and a reputation to match… and she’s just getting started.

In today’s episode we discuss:

  • Balancing the demands of life as the owner of 5 salons, a wife, a mother and finding time for everything else.
  • Sustainability in salons today.
  • Creating a team and culture where people want to come to work.
  • The customer service journey.
  • Growing a team and successful expansion.

And lot’s more!

In this Episode:

[03:30] Gina also has a fashion degree and became interested in entrepreneurship. 

[03:39] She moved to London 21 years ago and worked at John Frieda. 

[04:04] Gina wanted to bring California sunshine to London and create a team and culture where people would want to come to work. 

[05:08] Yes, it was love that brought Gina to London. One husband and three children later, and she’s still here!

[08:21] We talk about what the industry can learn from different areas. 

[10:02] Gina accomplishes so much. She is constantly innovating. She is so passionate about what she does, it doesn’t feel like work.

[12:57] Being in your zone is like meditation. The mindful hairdresser allows hairdressers to be in the flow and create mindful haircuts. It’s communication in a deep creative space for clients. 

[15:27] Gina has three salons in London. She collaborated with a friend to consolidate marketing and now all of the salons are called Gina Conway.

[16:47] They also have an apprenticeship program where they train about 20 hairdressing students. 

[17:19] She has a staff of around 100 people.

[19:17] Gina shares how John Frieda let her go when she talked about opening her own salon. Her new salon was empty, so she filled it with art. 

[20:56] Gina built her customer service reputation in the industry by giving every customer the platinum treatment.

[24:51] Gina and her partner want to franchise sustainable salons and help other entrepreneurs.

[26:28] Look at your products. Are they using sustainable materials? Look at plastics and bottles. Look at energy and recycling. Consider everything that you purchase. Reuse and refuse, if you can. Think holistically about everything including water use. 

[30:12] The green fee is included in the price of the haircuts. This is who we are and what we do. We also plant a tree for each client.

[34:28] Gina talks about the importance of having a strong culture and teaching the team the why and the values from the start.

[41:19] Generational changes include focusing on mental health and supporting students in making up for lost time. Stability, security, and finding a career path is also so important. 

[49:34] A good salon should be generating between 12% and 15% with a goal of 20% in retail. 

[56:42] Gina is constantly innovating and improving. She’s all about momentum.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 
They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!


Special thanks to Gina for sharing her insights with me for this week’s episode. Until next time!
Antony

 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram

 

Gina Conway

Website | Instagram | Twitter | Facebook | YouTube | Pinterest

 

Aveda

Website

 

John Paul Mitchell Systems

Website | Instagram | Twitter | Facebook | YouTube | Pinterest

 

Green Salon Collective

Website

Episode 141

17 May 2022

There are many qualities to take into consideration if you are going to refer to a salon business as being one of the best in the world’

When it comes to great leadership, a fantastic culture, excellent training, a real career path, great team retention, and consistently having 20% plus in retail and having a very profitable business, there are two salons that really stand out to me.

The first one is JUUT Salons, whose owner, David Wagner, I interviewed on a previous episode. If you haven’t checked it out yet, go back and have a listen. 

The second is Van Michael Salon, and today I’m going to be speaking to Van Council, the founder and co-owner of this incredible business which sets the bar at a level that very few salons can come close to! 

In today’s podcast we will discuss:

  • Adapting your business model to the times
  • The importance of standards, training, systems and exceptional service
  • Lessons in leadership… 

And lots more!

 

In this Episode:

 

[04:36] What drew Van to hairdressing, and an overview of his +45 year career in the salon industry (and his experience working in construction).

[13:01] Valuable lessons that Van learnt during the time he spent living in London.

[16:37] Van explains what motivated him to open his own business, Van Michael Salon. 

[20:44] Growth that Van Michael Salon has experienced over the years. 

[25:05] What Van wishes he had known when he co-founded Van Michael Salon.

[27:08] Key elements which have resulted in the very successful expansion of Van Michael Salon. 

[34:48] Examples of the effort that Van puts in to make his salons stand out.

[36:36] Unique features of the Van Michael Salon call centre.

[41:24] Skills that Van drew on when he was working behind the chair, which he is now teaching to his staff. 

[43:31] Van’s thoughts on why Atlanta has a particularly strong salon based business culture in comparison to other areas.

[45:59] How Van branched his business out into Japan, and lessons from there that he has brought back to his American based salons. 

[51:49] Changes that Van is working into his business model.

[59:54] An overview of the two-year training program that Van takes new employees through, and the philosophy that he instils in them during this time.

[1:10:32] The level system at Van Michael Salon.

[1:13:48] Metrics that Van aims to maintain in his salons (and goals that he has for the future).

[1:20:15] Van’s approach to creating a healthy company culture, his biggest strength as a leader, and advice for hiring employees. 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Van for sharing his story with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business 

Website | Facebook | Instagram

 

Van Michael Salon

Website | Instagram | Twitter | Facebook

 

Van Michael Studio

Instagram

 

Van Council

Instagram

Episode 139

3 May 2022

Finding Balance and Avoiding Burnout with Ashleigh Hodges

All the changes that have taken place over the past two years have forced many of us to rethink our work/life balance, and have brought issues around mental health and burnout into greater focus.

My guest today is Ashleigh Hodges, a young woman who has built up a well-deserved reputation in the UK hairdressing industry, not only for being very talented at doing hair but also for being an exceptionally nice person in the process.

In today’s podcast we discuss:

– The imbalance of representation of women in the industry 
– Mental health and dealing with burnout
– The secret to being successful…

And lots more!

 

In this Episode:

[03:03] The many professional hats that Ashleigh wears. 

[05:38] An explanation of what the Fellowship for British Hairdressing is, and what Ashleigh’s role as its chancellor entails. 

[09:24] How HAIRDOTCOM Art Team came into being, and what their offerings include.

[14:36] The process Ashleigh went through to make her life more sustainable. 

[19:54] Similarities and differences between the business models of the two salons she works at. 

[21:54] Why Ashleigh believes the salon suite model has become so popular.  

[27:18] Ashleigh shares her thoughts on the gender inequalities that are still prevalent in our society, and how they are shifting. 

[32:17] Challenges that Ashleigh has faced as a woman in the hairdressing industry, and the work that she is doing to eliminate these hurdles.  

[43:41] Burnout that Ashleigh experienced, and the mental health journey that this catalyzed for her. 

[46:04] The choice that each of us have to make everyday with regard to our mental health. 

[48:01] How Ashleigh has changed her life over the past few years. 

[50:03] Factors that contributed to the mental breakdown that Ashleigh experienced.

[53:37] Some of the biggest lessons that Ashleigh learned about herself since her breakdown. 

[56:05] Ashleigh’s relationship with social media. 

[1:00:45] Work hard and be nice; why Ashleigh sees these factors as the keys to success. 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Ashleigh for sharing her insights with me for this week’s episode. Until next time!

 

Antony

 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram

 

Ashleigh Hodges

LinkedIn | Instagram | Facebook

 

Fellowship for British Hairdressing

Website | Instagram

 

HAIRDOTCOM Art Team

Website | Instagram

Episode 138

26 April 2022

My guests on today’s Podcast are returning guests to the show: Filipe Santos and David Brodsky, who are New Jersey based Salon owners.  

In the previous conversation I had with them, we talked about their growing salon business and the success of their business model. If you didn’t catch that episode, it’s number 112, so you can go back and check it out.

During the episode, Filipe and David spoke about how they first met in recovery, and on the back of that comment, we decided it would be a great idea to devote an episode to talk about their journey with addiction. 

This episode is their story, it’s a very personal story full of laughs and honesty and a genuine love of life and of each other. Their journey is an inspiring example of what’s possible, and if it helps just one person, then we have achieved what we set out to.  

In this episode we discuss:

  • Their journey into drugs as teenagers
  • Defining moments on their journey
  • The turning points where they knew they had to change …
  • The importance of the narcotics anonymous support 

And lots more!

In this Episode:

[04:20] Growth that David and Filipe’s business has experienced since our previous conversation. 

[09:58] David explains why he and Filipe have chosen to tell their story of addiction on a public platform like this podcast.

[11:54] What drove David and Filipe to the world of drugs, and how their problem with addiction escalated over the years. 

[21:41] The disease of addiction; what this concept looks like in practice.  

[24:31] Prevalence of drugs in the service industry, and some reasons why this could be the case.  

[29:46] Circumstances under which Filipe’s son came into the world.    

[35:08] The lowest point in David’s life, and why he and Filipe now have a zero-tolerance policy for all addictive substances. 

[40:43] Why it is so important to have a support system and to stay away from temptations as a recovering drug addict.

[42:29] How Filipe felt during the few years before he got clean, and how that contrasts with how he feels now.

[51:53] David explains what the very difficult process of coming clean was like for him.

[58:26] Why Filipe agrees with the legalisation or decriminalisation of weed. 

[1:02:01] Discretion that David and Filipe exercise when it comes to hiring staff for their salons, and the support and resources that they provide to employees who are struggling with addiction.. 

[1:15:05] How the sharing of their story has had positive impacts on David and Filipe’s businesses.

[1:17:48] The near jail experience Filipe had after getting clean.

[1:24:17] Why David and Filipe wouldn’t change any part of their history.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to David and Filipe for sharing their story with me for this week’s episode. Until next time!

 

Antony

 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram | Episode 112

 

Filipe Santos

Instagram

David Brodsky

Instagram | Website

Gang Gang EDU

Website

Episode 137

19 April 2022

Creating a Salon Experience that Reflects Your Sense of Style with Greg Ruggeri and Craig Longhurst

Like many of you, I will sometimes spend time scrolling through Instagram and occasionally a salon design will stop me in my tracks… 

This is the case with Salon Ruggeri based in NYC. Every time I see an image they have posted, it’s always of a beautifully put together and very stylish salon space that breaks the cookie-cutter salon design mould and gives you a peek into the world and the style of the salon owners. 

It always makes me want to just go and hang out there because I know it will be a great experience and a luxury treat for the senses, as well as great hair!

So my guest on today’s Podcast is Greg Ruggeri and his husband Craig Longhurst from Salon Ruggeri in New York.

In this episode we discuss:

  • The client experience
  • The importance of attention to detail
  • The meaning of style  

And so much more!

 

In this Episode:

[02:39] A brief overview of what Greg and Craig’s joint journey in the salon industry has looked like to date.  

[04:05] Greg shares what motivated him to become a hairdresser while he was still in school. 

[09:14] How Craig and Greg made their first salon, which was based in Sydney, stand out.

[11:32] Factors that drove Greg and Craig to move from Sydney to New York in 2010. 

[18:41] Creative methods that Craig and Greg used to build up their client base in New York. 

[24:40] The award Greg received during his first year in New York, and the growth that Salon Ruggeri experienced over the months that followed. 

[30:23] Why Greg chose to bring injectables into the salon. 

[33:31] Craig’s approach to designing a salon.

[39:42] Why everything in Greg and Craig’s third salon was for sale.

[42:13] The look and feel of the current Salon Ruggeri space. 

[45:12] Greg explains why he decided to further his trichology education when the COVID-19 pandemic began.

[49:52] Emotional unloading that commonly occurs in a salon setting, and how Greg has gone the extra mile to provide his clients with support. 

[53:22] Mixed feelings that Greg has towards social media.  

[56:35] How Craig and Greg define style. 

[59:08] Greg and Craig share their thoughts on the salon suite model.  

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Greg and Craig for sharing their story with me for this week’s episode. Until next time!

 

Antony

 

Links and Resources:

 

Grow My Salon Business 

Website | Facebook | Instagram

 

Salon Ruggeri

Website | Facebook | Instagram

Episode 136

12 April 2022

What Does It Take to Build a Multi Salon Brand Where Everyone Is a Winner? With JUUT Salon Owner David Wagner.

Many people open a salon with a dream to grow it into a big business. Unfortunately, only very few achieve that dream. 

In today’s hairdressing industry there has been a growth in the independent stylist. The salon suite, The booth renter. The freelancer. The business unit of 1. But that business model certainly isn’t for everyone.

You can still build a brand, create a career path, and offer training and benefits and an amazing workplace culture that gives people a place to belong that is bigger than just them.

My guest on today’s podcast has done that and so much more. He is David Wagner; hairstylist, artist, entrepreneur, educator, author and founder and owner of JUUT Salons.

In today’s episode we discuss:

  • What it takes to build a successful salon brand
  • The meaning of being a ‘day maker’
  • Creating salon culture 
  • The Covid impact …

And so much more!

 

In this Episode:

[03:13] David shares an overview of his journey from one of the very first Horst Rechelbacher scholars to the founder and CEO of Juut Salonspa.

[12:45] How David transformed a last-place salon into a first-place salon. 

[15:02] The serendipitous moment that David decided to open his own salon, and the growth that his business experienced in its first 3 years.

[17:05] Why David recommends either having one salon or more than two, and growing through acquisition rather than building from the ground up. 

[23:34] The key to successfully running salons across multiple states. 

[27:24] David shares the experiences which inspired Daymaker Movement, and his book, Life As a Daymaker.

[36:36] What David has learned about the value that the hairdressing professional brings to people’s lives. 

[41:22] How David created (and maintains) a thriving employee-based culture in his salons.  

[55:03] Why David refers to his salons as a collection rather than a chain. 

[57:14] The percentage of revenue that David considers to be a good profit (and why this has gone down over time).

[1:01:11] David’s suggestion for measuring retail sales. 

[1:04:10] An overview of the payment structure at Juut. 

[1:06:05] David shares his thoughts on the evolution of the salon suite model. 

[1:09:57] The impact that the Covid-19 pandemic has had on David’s business.

[1:14:44] What David believes to be his greatest strengths, the lesson that he would like to pass onto future generations of hairstylists, and what he wishes he was better at.

[1:21:43] Traits that David believes make for a good leader.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to David for sharing his insights with me for this week’s episode. Until next time!

 

Antony

 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram

 

Juut Salonspa

Website | Instagram | Facebook

 

David Wagner 

LinkedIn | Instagram

 

Daymaker Movement

Website | Facebook | Twitter | Podcast

 

Life As a Daymaker

Book

Episode 133

22 March 2022

The Journey to Building Your Own Education Brand with Sally Rogerson.

I always think it’s important to dream. To want a better life for yourself and your family and importantly to have the courage and the grit to step into the unknown and see where it leads you.

My guest on today’s Podcast is one such person, her name is Sally Rogerson and her hairdressing journey started out in a small town in the north of England and after a fascinating and varied career 30 years later she is the proud owner of SR Academy which is a hairdressing education company based in Scottsdale Arizona.

In today’s episode we discuss:

  • Sally’s hairdressing journey and the lessons she’s learnt along the way.
  • Life-changing moments… and…
  • How education is changing

And lots more!

 

In this Episode:

[00:55] Learn about my next guest, Sally Rogerson. 

[02:11] Sally shares a bit about her backstory and how she got involved in hair. 

[05:02] Does she miss anything about her younger years? 

[05:53] Was she always focused on the education piece? 

[07:03] What was the transition from London to L.A. like? 

[08:29] Has she ever considered having a salon of her own? 

[09:34] Was there one particular moment that pushed her to create her education business? 

[14:20] Where does her comfort with change come from? 

[17:55] Sally retells a story from her early days in the United States. 

[21:37] Why Scottsdale? 

[24:59] Learn about SR Academy. 

[28:20] What is it that makes a good teacher in cosmetology? 

[32:47] How can you tell if someone will be a good hairdresser? 

[34:53] The ways her view of fashion and cosmetology has changed through the years. 

[38:44] How social media has impacted her business and career. 

[42:16] What influence has social media had on education overall?

[44:51] In what ways will the switch toward freelancing change the education space? 

[50:25] Sally’s insights on apprenticeship versus beauty school. 

[55:55] One of the biggest struggles in the industry is that people finish school and then quit the industry.

[56:46] Why Sally wishes she was better at the business part. 

[58:42] Connect with Sally. 

[59:56] Sally’s final words for everyone in the industry. 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Sally for sharing her insights with me for this week’s episode. Until next time!

 

Antony

 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram

 

Sally Rogerson

Website | Instagram | Facebook | Twitter | Email 

 

SR Academy

Website | Instagram

Thrive Sessions Hair Show

Episode 130

1 March 2022

Pricing Your Services with Mick and Kylie Dwyer

I am frequently asked questions about salon pricing and so I recently did a podcast episode where I spoke on the pricing of salon services (it was episode 127 if you haven’t already checked it out).

Today’s episode is also about pricing, and I have not one but two guests on the show. They are husband and wife, Mick and Kylie Dwyer, who are former salon owners and educators. They have written a book, and developed an app and an online course all on the topic of pricing!

So in this episode, we are going to go much deeper into the pricing issue

In today’s episode we discuss:

  • How to price your salon services
  • The challenges that hairdressers have when it comes to raising prices
  • Profit margins in salons today…

And lots more!

In this Episode:

[02:00] An overview of the careers of today’s husband and wife team, Kylie and Mick Dwyer.

[04:07] Mick explains what inspired him to write his book, Pricing Your Services, what the writing process looked like, and what you can expect to learn from reading it.

[10:44] The app and online course that Kylie and Mick developed focuses on helping people price their services.

[16:53] What Mick sees as the biggest mistake that people make when deciding on their prices (and some other, secondary mistakes).

[21:15] Why the size and shape of your business is irrelevant when it comes to pricing your services.

[24:51] The average profit margin of the majority of salons.

[26:51] Salon characteristics that Mick has recognized as being responsible for an above average profit margin.

[29:51] Why Mick thinks it’s a good idea to treat the retail side of your salon business as a separate entity.

[31:06] Mick explains the concept that he refers to as ‘seat time.’

[35:36] Pricing by gender; Mick’s opinion on this approach.

[38:40] The tiered pricing strategy that Kylie and Mick advocate for.

[43:23] Why Mick recommends that salon owners implement regular, small price increases.

[47:08] Advice for dealing with rising inflation as a salon owner.

[54:01] Snipt; Kylie and Mick’s exciting new app which is going to launch in early May!

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Kylie and Mick for sharing their insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram

 

Elite Hair Education

Website | Instagram | Facebook

 

Pricing Your Services

Website

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