Management

Episode 244

14 May 2024

Building a successful business isn’t easy, and sometimes at the beginning of our journey we look at established businesses and wonder how we could possibly ever achieve that.

The important thing to realise is that nobody starts with a big successful business. Every new salon owner has doubts and experiences setbacks and challenges along the way.

But through grit and determination and a never ending thirst for knowledge, the skills and knowledge of the owner grow, and the business grows with it.

Today I am talking with Eric Fisher from Wichita Kansas where he has 4 world class salons, a school, and a business education company.

In today’s podcast we discuss:

  • What it takes to build a successful salon business.
  • What makes building a big salon business both harder and easier today than it was 30 years ago?
  • Why where you are located shouldn’t be something that holds you back

And lots more!

 

In this Episode:

 

[02:31] The three or four principles that Eric would give the 25-year-old version of himself to follow as he starts out in business.

[05:40] Talking about the learning environment, the importance of culture,  making mistakes and learning from them.

[06:48] Eric discusses his business in Wichita Kansas and why he decided to open up a school.

[11:46] The business model that Eric has in his salons and why.

[20:47] With all of the new technology available to salons now, what would make building a business like Erics harder/easier today than what it was 30 years ago?

[26:57] Why you don’t have to live in a big city to have international reach.

[31:52] What a successful stylist looks like today in Eric’s business.

[37:14] The compromises that Eric has had to make to attract and keep good people in today’s workforce.

[43:23] Discussing the profit margins of salons today.

[46:18] Where you can connect with Eric

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business

Website | Facebook | Instagram

 

Eric Fisher

Instagram | Website | Eric Fisher Academy

Episode 242

30 April 2024

Recently I was asked by a young hairdresser whether or not I thought he should go into partnership with a friend and open a salon together.

Partnerships are one of the many subjects we cover in the online management course that is currently open for enrolment, but I think it’s a great question and will make a good podcast topic as well.

Unfortunately, partnerships in small businesses don’t have a high success rate. In today's episode, I will cover some of the key elements that need to be put in place to give a partnership the best possible chance of success.

 

In this Episode:

[01:13] Introducing the topic of partnerships in the salon business and the importance of setting them up correctly.

[01:56] Addressing the Reality of Partnership Endings

[04:20] The importance of partners discussing potential challenges preemptively.

[05:57] A list of the twelve potential challenges partnerships may face.

[12:43] Advice for fostering successful partnerships, including open communication and mutual respect.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram

Episode 241

23 April 2024

The entrepreneurial journey is an ever evolving process and every stage brings with it unique challenges and opportunities.

The creative aspects of the salon industry are often what attract people to it, but if you’re going to make a success of yourself in a creative industry, it’s every bit as important to focus on the financial side too.

Today’s guest is Sean Hanna, a London-based hairdresser and multi-salon owner, property owner, business consultant, and entrepreneur in the real sense of the word!

In this episode, we discuss:

  • The phases that a business owner evolves through during a successful career
  • The importance of managing the numbers
  • Why you need an exit strategy…

And lots more!

In this Episode:

[02:35] Sean provides an overview of the six phases of business ownership.

[06:31] The question that Sean is most commonly asked by salon owners.

[06:52] Why Sean wrote his ebook, The Entrepreneur’s Guide to the Galaxy, and where you can access it for free.

[09:03] Finding the balance between the creative and financial elements of a salon business.

[12:31] Sean’s educational background and his approach to managing money.

[18:45] The motivation behind the founding of Sean and Skyler’s colour-only salon and the lessons they learned from it.

[25:02] Why you need an exit strategy and when you should start developing one.

[34:10] The evolution of Sean’s business and advice for growing your own.

[37:11] The model that Sean uses to help salon owners exit their businesses.

[40:36] Factors Sean takes into consideration when deciding whether to close a salon.

[44:43] Where you can connect with Sean.

[45:23] Final inspirational words from Sean.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Sean for sharing his insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube |

 

Episode 14 with Skyler Hanna

 

Sean Hanna

Website

Episode 240

16 April 2024

As a salon owner you will have many responsibilities, but they can all be summarised by saying that; “You are the person that is ultimately responsible for the success of your business”.

And that takes more than just being good at doing hair, having a great location, and a column of your own clients… 

Obviously, those things are important, and they will help you get ‘out of the gate’ so to speak, but in reality – they are just the beginning. 

In my experience, the 3 biggest challenges, that most salon owners face will be: 

  1. The business is dependent on them doing the majority of the work.
  2. There will be a degree of chaos, or a lack of organisation.
  3. ‘The culture’ that is developing within the business.

 

In this Episode:

  • [01:33] The three main challenges salon owners typically face
  • [03:44] Why it’s so important to consciously define a positive salon culture.
  • [07:13] Using the metaphor of a business ecosystem, I explain how every aspect of a salon business is interconnected.
  • [10:00] Breaking down the four main components of a salon business.
  • [12:48] The importance of having a clear vision for the business and why the emphasis should be ongoing adaptation.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

 

Until next time!

 

Antony

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram

To Register for the Masterclass:

Click here: 4 Essential Lessons in Salon Management Masterclass

Monday 22nd April or Tuesday 23rd April

Episode 238

2 April 2024

Why is it that 80% of businesses that go to market never get an offer, meaning those business owners have to close the doors on all their hard work and walk away. 

If you’re a salon owner, the day will come when you are going to relinquish control of your business. 

This episode focuses on how you can increase your chances of being able to sell your business when that day comes rather than being forced to shut it down.

My guest is Zach Dogar, a business broker and exit strategy specialist in the hair and beauty industry. 

In today’s podcast, we will discuss:

  • Points for consideration when establishing the value of a salon business
  • The biggest mistakes buyers and sellers make
  • How to achieve the best sale price for your business

And lots more! 

 

In this Episode:

 

[03:21] What Zach’s role as a broker entails. 

[06:00] Some of the essential factors to take into consideration when valuing a business. 

[10:36] Zach’s approach to dealing with assets. 

[13:23] Why Zach takes a 5-year snapshot of a business’s financials when conducting a valuation. 

[16:19] Why a business’s profitability is usually a deal-breaker for a sale. 

[18:48] The three biggest mistakes that salon owners make in relation to the sale of their businesses. 

[19:10] The biggest mistakes that buyers make when acquiring a business. 

[22:57] When you should start thinking about your business exit strategy.  

[26:08] The advantages and disadvantages of continuing to work in your salon after you sell it. 

[30:41] How to choose a broker to help you sell your salon business. 

[34:11] How the trend towards independent contracting in the salon industry is impacting the sellability of a business. 

[36:09] Where to access a free questionnaire to understand the strengths and weaknesses of your business in terms of sellability.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Zach for sharing his insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

Grow My Salon Business 

Website | Facebook | Instagram | TikTok | YouTube

Links to other related podcast episodes

Episode 006  |  Episode 063  |  Episode 185

ETS Corporate

Website | X | Facebook | YouTube

Episode 237

26 March 2024

One of the biggest changes to take place in the hair and beauty industry during the course of my career has been the uptake of tech, especially in relation to the business side of running a salon.

Today’s guest is Jo Burgess, a former hairdresser and the co-founder of Shortcuts Salon Management Software. Since the early ‘90s, Jo and her team have been at the forefront of developing tech-based solutions for the salon industry.

In today’s episode, we will discuss:

  • The impact that the last 3-4 years have had on salon software innovations
  • The future role that salon management software has in developing client relationships and improving the client experience
  • The uses for Artificial Intelligence (AI) in salons today…

And lots more!

 

In this Episode:

[02:47] Why Jo decided to co-found a software company in the early ’90s.

[12:18] The environment in which Shortcuts came into existence.

[14:33] Noteworthy technological advancements that have taken place in the past 30 years.

[21:46] How the COVID-19 pandemic impacted salon-related tech.

[26:09] What the data shows about the trends in client rebookings.

[28:55] Jo shares her thoughts about the future of cash payments.

[30:22] The importance of maintaining the human element in a tech-dominated world.

[35:32] How salon software is evolving in response to the increase in flexibility and autonomy in the industry.

[40:20] Examples of how to use technology to incorporate successful dynamic pricing strategies into salons.

[48:02] The slow rate of uptake of tech in salons.

[50:52] Shortcuts’ target market.

[55:16] Technological advancements that Jo thinks we can expect in the future.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Jo for sharing her insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Episode 209

 

Jo Burgess

LinkedIn

 

Shortcuts North America

Website | Instagram | Facebook | Twitter | LinkedIn | YouTube

 

Shortcuts UK

Website | Instagram | Facebook | YouTube

 

Shortcuts Australia

Website | Instagram | Facebook | YouTube

Episode 235

12 March 2024

As a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time.

My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention. 

In today’s episode, we discuss: 

  • Salon marketing
  • Client recruitment and retention
  • Mya the matchmaking software

And lots more! 

In this Episode:

[02:27] An overview of Kati’s successful business journey. 

[04:32] How the hair and beauty industry changed Kati’s life. 

[08:08] The evolution of Kati’s marketing software, Mya.

[10:26] A hard truth about client retention and how Mya can change this for your business.

[16:07] Kati explains how Mya works and why it is so beneficial for salon owners. 

[00:53] Why Mya is integrated with point-of-sales platforms. 

[22:27] How Mya impacts salon staff and client retention. 

[24:11] Where Mya is currently available.

[25:03] How Mya clients are marketing the software through their media channels. 

[27:25] Examples of the questions in the Mya Matchmaker Quiz.  

[30:24] Mya for solopreneurs: coming soon! 

[31:57] An overview of the Mya subscription model. 

[32:38] The average return on investment for Mya. 

[33:05] A real-world Mya success story. 

[35:09] A rapid-fire round with Kati. 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Kati for sharing her insights with me for this week’s episode. Until next time!

 

Antony

Links and Resources:

 

Grow My Salon Business 

Website | Facebook | Instagram | TikTok | YouTube

 

Mya

Website | LinkedIn | Instagram | Facebook | YouTube | Podcast

Episode 234

5 March 2024

“He or she who makes no mistakes usually doesn’t make anything.”

Business, just like life, is never going to go entirely to plan. So, be prepared to make mistakes! One of the biggest (if not the biggest) mistake that salon owners make is underestimating what it takes to manage a business. If this sounds like you, don’t worry; we’re here to help.

In this episode, I take you through an overview of the 7 core areas of salon management that underpin what it takes to build a stand-out salon business so you don’t have to make the same mistakes as so many others who have come before you.

 

In this Episode:

[01:18] The value of making mistakes.

[02:16] One of the biggest mistakes salon owners make.

[05:11] Role 1: Ensuring consistency and replicability.

[06:56] Role 2: Managing your salon’s culture.

[09:10] Role 3: Continuous self-improvement.

[09:57] Role 4: Optimising your time.

[11:02] Role 5: Building and maintaining good business relationships.

[11:46] Role 6: Understanding operations management.

[12:29] Role 7: Managing professional relationships with clients.

[13:12] The multitude of resources available on our website!

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!
Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Books | Management Course

 

Episode 233

27 February 2024

My guest on today’s episode is Mario Verrilli, owner of the Onaré Salon in Mississauga, Ontario, and author of a book titled, ‘The Fall of the Hair Salon and What to Do About It: A Step-by-Step Guide to the Future of the Beauty Salon Industry.’

The salon industry is under constant reinvention, and Mario has many years of first-hand experience with the changes that are taking place. This has led him to learn the invaluable skill of “getting comfortable with being uncomfortable.” 

In today’s podcast, we will discuss: 

  • Some of the challenges that the hair and beauty industry is facing
  • The importance of creating clarity for your team’s career path
  • The value of ongoing personal development…

And lots more! 

 

In this Episode:

 

[01:54] A brief overview of Mario’s career trajectory to date. 

[02:54] What motivated Mario to open his own salon. 

[05:41] Messages that Mario wants to impart to others through his book, ‘The Fall of the Hair Salon and What to Do About It.’ 

[09:04] How the suite model is faring in Canada. 

[13:33] The benefits of working for someone rather than owning your own salon. 

[15:18] The business model at Onaré. 

[16:34] Mario’s approach to people management. 

[21:26] The experience Mario has had working with Gen Z’ers. 

[25:37] “Communicating with empathy;” why Mario sees this as the key to good leadership. 

[26:55] What Mario wishes he had done differently in his early days of being a salon owner. 

[28:48] Mario’s personal development journey. 

[31:37] Advice for people starting out their careers in the salon industry. 

[34:16] Advice for people who have been salon owners for many years. 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

 

Special thanks to Mario for sharing his insights with me for this week’s episode. Until next time!

 

Antony

Links and Resources:

 

Grow My Salon Business 

Website | Facebook | Instagram | TikTok | YouTube

 

Onaré Salon

Website | Instagram | Facebook | TikTok | Book

 

Mario Virrelli

Email | Instagram

Episode 232

20 February 2024

Owning a salon business will always come with a multitude of challenges, and when you’re in the midst of a struggle, it’s easy to focus on the negatives, which can very quickly lead you to overwhelm and burn out.

However, if you can change your mindset and start to see the positive side of things, you’re far more likely to overcome whatever hurdles you face.

My guest on today’s episode is Martha Lynn Kale, a salon owner who has grown her business from a 1000 square foot space with 5 chairs and 7 staff to a 4000 square foot space with 19 chairs and 42 staff (and counting!) despite an incredibly challenging economic climate.

In today’s podcast, we will discuss:

  • Knowing when it’s time to expand
  • How to create a team of productive hairstylists
  • Hiring and creating a culture that no one wants to leave
  • Developing a personal brand…
  • Tips for creating a level system

And lots more!

 

In this Episode:

 

[03:08] Martha Lynn’s professional journey to date (and the biggest lesson she has learned over the past few years).

[06:07] The revenue goal Martha Lynn has set for her new salon space.

[08:42] An overview of Martha Lynn’s business model and her approach to employee benefits.

[16:03] Why the staff turnover at Mirror Mirror is so low.

[20:04] The reasons behind Martha Lynn’s decision to expand and the strategy she adopted to do so.

[24:44] The staff structure at Mirror Mirror.

[26:22] The values that inform the Mirror Mirror culture.

[30:51] What Martha Lynn believes young people are looking for when they enter the working world.

[34:04] Martha Lynn’s approach to handling team members who want to leave.

[36:48] What to expect from Martha Lynn’s soon-to-be-released book, ‘Ambitious Stylist.’

[37:53] The importance of building a personal brand.

[40:05] Advice for expanding your client base.

[45:51] Exploring the retail side of Mirror Mirror.

[48:42] How the level system at Mirror Mirror works.

[51:15] Where Martha Lynn looks for inspiration.

[52:09] How Martha Lynn keeps her team motivated.

[54:39] What Martha Lynn is driven by.

[56:05] The flexibility that Martha Lynn has worked into her business model.

[1:00:28] Martha Lynn’s thoughts on the value of coaching and a golden nugget from her coaching experience.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Special thanks to Martha Lynn for sharing their insights with me for this week’s episode. Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube

 

Martha Lynn Kale

Instagram | LinkedIn | YouTube | Facebook

 

Mirror Mirror

Website | Instagram | TikTok | Facebook

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