Business Builder

Episode 236

19 March 2024

Most businesses don’t last more than a few years, so if you reach your 10th birthday, congratulations because you’re already one of the lucky ones! However, as the years go by, it’s essential that you don’t become too stuck in your ways because continuous evolution is a foundational principle for any successful business. 

Inspired by an email from a listener, in today’s episode, I discuss what a business rebrand might entail, how to determine whether you need one, and how to approach team members who are resistant to change. 

Change isn’t a choice, it’s inevitable. So, for the sake of your business, make sure you’re changing with the times! 

 

In this Episode:

 

[01:22] The email that inspired today’s episode. 

[02:11] Why continuous evolution is essential to remaining relevant. 

[04:44] What a full business rebrand encompasses. 

[07:14] The potential upsides of undergoing a business rebrand. 

[07:34] The potential downsides of undergoing a business rebrand. 

[10:03] Problems that can’t be fixed with a fresh coat of paint and a new website. 

[11:49] Advice for dealing with resistance to change amongst your team. 

[14:13] A foundational value that should be present in any business. 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

 

They do matter in the rankings of the show and help other people find my podcast. 

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

 

Until next time!

 

Antony

Links and Resources:

 

Grow My Salon Business 

Website | Facebook | Instagram | TikTok | YouTube

Episode 234

5 March 2024

“He or she who makes no mistakes usually doesn’t make anything.”

Business, just like life, is never going to go entirely to plan. So, be prepared to make mistakes! One of the biggest (if not the biggest) mistake that salon owners make is underestimating what it takes to manage a business. If this sounds like you, don’t worry; we’re here to help.

In this episode, I take you through an overview of the 7 core areas of salon management that underpin what it takes to build a stand-out salon business so you don’t have to make the same mistakes as so many others who have come before you.

 

In this Episode:

[01:18] The value of making mistakes.

[02:16] One of the biggest mistakes salon owners make.

[05:11] Role 1: Ensuring consistency and replicability.

[06:56] Role 2: Managing your salon’s culture.

[09:10] Role 3: Continuous self-improvement.

[09:57] Role 4: Optimising your time.

[11:02] Role 5: Building and maintaining good business relationships.

[11:46] Role 6: Understanding operations management.

[12:29] Role 7: Managing professional relationships with clients.

[13:12] The multitude of resources available on our website!

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!
Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Books | Management Course

 

Episode 230

6 February 2024

“There is always a lesson if you look for it!”

Today’s episode was inspired by an email from a salon owner who is currently in the middle of dealing with the loss of 50% of his business after his ex-manager and a  stylist left to open their own salon.

In this episode, I drive home the fact that in the world of business, people are bound to come and go, and there will be no shortage of obstacles. However, with every challenge comes an opportunity to learn and grow.

Tune in today to hear about the five steps that I recommend taking when your business hits a bump in the road.

 

In this Episode:

 

[01:16] The challenge that inspired today’s episode: a staff walkout.

[02:13] An overview of the five steps I recommend taking to deal with this challenge.

[02:51] How to reframe a problem as an opportunity.

[04:05] The importance of having a financial buffer for your business.

[07:01] How to “steady the boat” during a crisis.

[08:30] Factors to consider when rebuilding a salon team.

[09:23] Examples of different marketing strategies.

[11:18] Why every business owner should read Unreasonable Hospitality.

[12:38] Resources that will enhance your journey as a salon owner.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

 

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Books

 

Unreasonable Hospitality

 Book

Episode 227

16 January 2024

In today’s episode, we’re going to focus on one of the most misunderstood concepts among salon industry professionals: the ‘P’ word (i.e. PROFIT).

Reliable data in the salon industry is often hard to come by. But, what is usually agreed on is that when it comes to profit margins, the average salon has a net profit margin of somewhere between 0-8%. The good news is that with a little bit of education and thoughtful strategising, that is something we can change! 

So, if you’re unsure what exactly gross, net, and operating profit are, why you need to make a profit, or how to make your business more profitable, you’ve come to the right place!

In this Episode:

[01:37] The relationship between profit and return on investment.

[03:15] Why you can think of profit as a reward.

[04:02] The importance of profit for business growth.

[05:02] Additional benefits of ensuring your business is profitable.

[07:19] Why profit is such a misunderstood concept in the salon industry.

[08:58] The definition of profit.

[10:03] Typical salon business profit margins in comparison to those of other small businesses.

[10:45] The difference between a lifestyle business and a profitable business.

[12:03] Understanding gross profit.

[13:17] Understanding operating profit.

[13:34] Understanding net profit.

[15:32] Two strategies for increasing profit.

[16:51] How to develop a strategy for financial success.

 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!
Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTube | Money Course

Episode 226

9 January 2024

What would your “best year ever” look like?

As a salon owner, perhaps it would involve attracting more new clients, an increase in revenue, increasing the profit margin, or even opening another salon. Setting these kinds of resolutions is important, but it’s the easy part. Turning them into reality is where the real challenge lies.

Tune into today’s episode to hear what it’s going to take to achieve your biggest goals, and let’s make 2024 the year of results!

 

In this Episode:

[01:31] My challenge to you for 2024.

[02:26] Important metrics for salon owners to track.

[03:20] Step one in making 2024 your “best year ever.”

[04:44] How to turn a goal into reality.

[06:42] The relationship between resolutions and results.

[07:09] Questions to ask yourself to achieve the results you desire.

[09:19] Why it is essential to understand the financial side of your business.

[13:39] How to get comfortable with your finances.

[14:15] The benefits of attending my online Money Course.

[15:00] Where and when to sign up for the course!

 

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | YouTubeMoney Course

Episode 220

28 November 2023

Talking, thinking, and weighing up the pros and cons are all important, but ultimately success comes from taking action, from implementing!

Of course, preparation is important, but the longer you spend trying to perfect something before taking action on it, the less time you have to learn invaluable lessons that can only come about when your vision has been turned into reality.

Or, in the words of Elon Musk, “Go quick, fail often, and learn fast.”

Failure is an inevitable part of life, but as I discuss in this episode, if you reframe your failures into learning opportunities, there is no limit to the success you can achieve!

 

In this Episode:

[00:37] Appreciation for all the listeners who leave ratings and reviews.

[02:07] The result of the most recent SpaceX rocket launch.

[02:37] Value that lies in taking action quickly.

[03:44] A winning quality of successful entrepreneurs.

[04:07] Why it’s worth learning from Elon Musk (whether you like him or not).

[04:31] Why aiming for perfection may be detrimental to your business.

[05:40] A new perspective on failure.

[06:50] What to look forward to in next week’s episode.

[07:02] Resources that can be found on our website.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Super Stylist Course | Management Course | Money Course

Episode 217

7 November 2023

The role of a hairdresser isn’t just to do great hair; it’s also to serve our clients in a way that makes them feel seen, heard, and valued. And that’s not just because it’s a good thing to do; it’s also because it’s good for your business!

Across industries, there has been a steady decline in customer service over the years. As a salon owner in the current climate, you have the opportunity to make your business really stand out by prioritising impeccable service!

On today's podcast, I talk about the value of going the extra mile.

 

In this Episode:

[01:09] The value of visiting different salons as a client when you are a salon owner yourself.

[02:43] Powerful quotes relating to serving others.

[04:02] Examples of how to serve your clients outside of doing great hair.

[05:30] The current decline in customer service being experienced across industries.

[06:30] Previous episodes cover the topic of service in the salon industry.

[07:17] The benefits of making outstanding service your priority as a salon owner.

[09:07] A recent experience I had that epitomises going above and beyond in your service offering.

[10:01] A story that highlights how good service is good for business.

[10:47] Where to access our online courses that will help you take your salon business to the next level!

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Episode 209 | Episode 213

Episode 214

17 October 2023

You may have heard the expression, “Where the rubber meets the road.”

I think that it’s used as a metaphor to say, “This is the moment of truth!”

In today's short episode, I talk about the moment of truth in the salon as being the time of engagement between the stylist and the client because that's where everything comes together.

That’s where the training, the salon marketing, the decor, the client experience, and the price point all come together to produce a measurable result.

That result is both an immediate financial impact and the opportunity to have turned someone into a long-term loyal client who continuously adds value to the salon or into someone you never see again.

 

In this Episode:

[00:42] The expression that inspired today’s episode.

[01:01] Exploring the opposing ends of the quality spectrum of a salon business.

[02:48] The four elements required to create a 5-star client experience in your salon.

[05:43] Where salons commonly fall short in terms of client experience.

[06:24] Where the rubber meets the road in the salon industry.

[07:51] The journey to becoming a successful salon owner.

[09:53] One of the biggest problems that salon businesses struggle with.

[11:25] How to make impeccable service an integral part of your salon culture.

[13:14] Benefits of attending my online Super Stylist Course.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!
Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Super Stylist Course

Episode 211

26 September 2023

In a salon, your productivity is measured by your ‘output’, things like your total sales, total number of new clients, and total pre-booking percentages.

Your output is determined by your input, things like your total number of follow-up calls, number of social media posts, and number of training events hosted.

In this week’s short episode, I talk about how if you want to change the output, start by focusing on the input.

 

In this Episode:

[01:09] Factors that need to be taken into consideration during a colour consultation.

[02:19] The importance of knowing your numbers as a salon owner.

[03:36] Examples of output numbers.

[03:57] Examples of input numbers.

[05:16] How to improve your salon’s output numbers.

[06:10] The approach I adopted to measure and enhance productivity in my salons.

[07:06] Why it is essential to set expectations for your team.

[08:08] My challenge to you for this week.

[09:08] Courses that will help you take your business to the next level.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!
They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!

Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | The Management Course | The Salon Management Checklist

Episode 208

5 September 2023

Across the world, financial management is typically the single biggest area that salon owners struggle with.

When asked financial questions about their business, in many cases, their answer is a mixture of “I get my accountant or bookkeeper to look after that stuff,” or, “I get my wife or husband or partner to manage all that.”

And that's where the problem starts. The game of business is primarily a numbers game, and you can’t play the game if you don’t understand what the numbers are telling you! If you own a business, it’s your responsibility to get control of the numbers so that you can run it effectively. It’s not the responsibility of your accountant, bookkeeper, or anyone else to do that for you.

This episode was inspired by a question that was asked in the Grow My Salon Business Money Course, and it demonstrates how the depth of a seemingly simple financial concept can only be discovered when you know the right questions to ask!

 

In this Episode:

[02:40] Why, as a salon owner, you need to understand the financial side of your business.

[03:32] The purpose of the Grow My Salon Business Money Course.

[04:14] The question that inspired today’s episode.

[05:40] Why you should run a daily sales report at the end of every business day.

[06:42] What you can learn from running a daily sales report.

[08:08] The different layers that lead to the results in a daily sales report.

[10:38] Why questions are comparable to Russian dolls.

[11:13] Confidence that comes with understanding the numbers side of your business.

[12:17] How to enroll for the Grow My Salon Business Money Course.

 

Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!

They do matter in the rankings of the show and help other people find my podcast.

I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!

Until next time!
Antony

 

Links and Resources:

Grow My Salon Business

Website | Facebook | Instagram | TikTok | Money Course | What Financial Reports Should I Run PDF

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