I am often asked “What do you do with staff members who refuse to recommend retail products”
I always answer that question the same way.
you were working at the Apple store on the genius bar and you said to your manager, “I’m only going to help people fix the problems they have with their devices, I’m not going to recommend any other products that would help them”… What do you think would happen to them?
Or if you were working at Starbucks as a barista and said to your manager, “I am happy to make the drinks that people have ordered but I’m not going to ask them if the would like any pastries today”. What would happen to them?
Or imagine if you were the sales rep that calls on your salon from your product supplier and you said to your manager, “I’m happy to take the salon owners order and have a coffee with them, but I’m not going to recommend any of our new products that might help them” What do you think would happen to them?
Or if you were working at McDonalds and you said to the manager, “I’ll serve the clients and give them what they have asked for but I won’t say – do you want fries with that?” What would happen to them?
Or, if you worked at Prada and said to your manager, “I’m happy to serve the clients and get whatever they want from the stock room, but I’m not going to offer them any alternative products or say anything like – these shoes will go perfectly with that dress or this is the perfect belt with those trousers” What would happen to them?
Get the idea.. “They would be FIRED!”
So if you are the owner or manager and you have that problem ask yourself this, are you part of the problem? Because if you permit you promote it.
The client goes to a salon to get their haircut and maybe coloured and they expect to get the hairdressers professional expertise both in the execution of those services and in what the hairdresser might think they need to do to maintain it between visits and if the stylist won’t advise them what they should be using then they are not doing their job, and if they are not going to do the job they were employed to do then they should be fired.
If you are an owner or manager and you are not prepared to get rid of them then stop whining about it and ask your self, “Have I really got what it takes, should I really be in business or am I better working for someone else?”
If you have hairdressers who have a problem with recommending retail I suggest that they would benefit from my book ‘Grow 1 Super Stylist’, it might just save their job for them. You can get it at growmysalonbusiness.com