OMG I sound like my dad and I swore I’d never say that. But…
I popped into a salon the other day to buy some product and the music was so loud that the receptionist couldn’t hear me when I asked if they had the product I wanted in stock.
After I repeated my question to her she left me at the desk for two or three minutes while she went and checked if it had arrived in a delivery that morning.
While I stood there waiting I just knew that I was going to write about my experience.
Unfortunately, my salons were often the same. I love music, and I love loud music, but while I was standing at the desk waiting I could see 10 people in the salon, a mix of clients and staff. The age range was anywhere between 4 and 70, male and female. There was a young mum with her toddler, a very straight looking older man in a suit, a little old lady and a mix of others both clients and staff…
It was 11 in the morning and the music playing was Rihanna and it was so loud that you had to raise your voice to be heard.
Now I like Rihanna, in fact I think that her music is great salon music that would appeal to a wide demographic …but probably half the people in that salon wouldn’t go home or sit in the car and choose to listen to it, and definitely not at that volume if they were wanting to relax.
It’s not a nightclub!
It’s not a nightclub! If you want to listen to loud thumping music while you work, great… but get a job in a club or a recording studio or a bar or anywhere where the clients go to listen to loud music…
I can just see now, young 20 somethings being made to watch this by their boss, thinking ‘shut up grandad’ but as much as you hate to be told this, you have to realise that the music in the salon isn’t actually for you, it’s for the clients, and you are not the client!
And if you want the clients to come back and pay you lots of money so that you can earn a good wage then you have to make sure that the clients are having a ‘client friendly experience’ and for the majority of them when they go to a salon as well as getting a good haircut and colour, the expectation is that it will be ‘relaxing’, not ‘stressful’. And if you have to raise your voice and repeat every second sentence to be heard it’s not relaxing.
It’s an art…
In a club a good DJ is someone who understands the expectations of the audience, they set the mood and know how to change the tempo to get people up and dancing. If they play the wrong thing the dance floor empties as people go to the bar or the bathroom, it’s almost a protest vote from the audience that say’s ‘you got it wrong’.
In a salon, they will usually sit and suffer in silence. But they don’t come back.
In some ways, a good salon is like a good club, in that an atmosphere is created and that atmosphere is designed to appeal to the senses, from the lighting, decor and colour scheme, to the refreshments and fragrances, conversations …and the music.
Having the right balance in all these things is an art, just like in a club the DJ’s choice of music is an art. Get it wrong and you lose clients… get it right and you attract the right people and they come back again and again, not just for the great haircuts and colours but for the great experience that they are having!
Thank you for watching…
If you don’t already have it I recommend my book ‘GROW 4 Marketing’ which is full of ideas about how to attract new clients, turn them into regulars and keep them as long as possible.
Have a great week!