Do you talk ‘Team,’ but reward the ‘Individual’?
That’s what many salon owners do, they talk, … “Team this, team that, and team the other.” But in reality, all the reward, training, and feedback is aimed at the ‘individual.’
If you talk ‘Team’ …you must reward the ‘Team’?
I’m not saying that individuals shouldn’t be rewarded, and given individualised training and feedback, of course they should be.
But, if you really want to set up a team culture that is more than just a ‘buzz word’ it requires a more holistic approach.
First, you have to start by setting some team goals and objectives, then you need a plan to turn them into reality.
What goals do ‘YOU’ want the team to achieve this week, this month, this year? And just as importantly, what goals do the ‘TEAM’ want to achieve this week, this month, this year?
So, in what areas should you and your team be setting goals in?
For me, there are 4 key areas. The first is…
1. Team Productivity goals.
- What weekly total client count is the goal as a team?
- What weekly total service revenue is the goal as a team?
- What weekly retail revenue is the goal as a team?
- What weekly percentage of all clients should have colour is the goal for the team?
- What weekly percentage of all clients should pre-book their next appointment is the goal for the team?
The second area is…
2. Team Creative goals.
Many of your team will be motivated and inspired by goals that fulfill their creative needs.
- So what shows or seminars do you want to attend or participate in as a team?
- What awards do you want to win, or enter as a team?
- What other creative goals could your team have?
The third area is…
3. Team Learning goals.
Everyone on your team will be at different stages of their career development, but everyone needs to be a continual learner.
- What new skills or knowledge do you as a team want to learn?
- What hairdressing oriented skills would you like to learn as a team?
- What non-hairdressing oriented skills would you like to learn as a team?
And the fourth area is…
4. Team Fun goals.
In many cases, you will spend more time with your team than with your family and loved ones, so it’s important that you have fun at work.
- As a team, what fun things do you want to do?
- What fun things do you want to see as a team?
So that's 4 areas that you could set ‘team’ goals in.
Once you have defined and set the team goals, then you have to follow up with relevant team training – especially for the productivity goals.
You can’t set team productivity goals, and expect them to just happen. To give the ‘goal’ the best chance of success you need to make sure the team have had the best possible training.
The goals you have set, combined with your own observations as to what skills the team lack, will determine what training is required. But as they are ‘Team Goals’ ask the team what training they feel they need.
Finally, how are you going to reward the team and celebrate the team achievements?
Team rewards or celebrations
What rewards can you give the team for achieving the team goals?
You could split a bonus equally between all the team members.
You could buy brunch for the team.
You could pay for the team to attend an industry event, for example – a show or awards event.
You could take the team out for dinner. Or take the team for an overnight stay at a country retreat.
Take the team to attend a concert together. Or take the team out for a massage or manicure. Or take the team out to a ‘big game.’ I’m sure you get the idea.
If you haven’t already got it I suggest you read my book ‘GROW 3 Team’ where there is a lot more about building a ‘team culture.
Thank you for watching…
Have a great week!