Creating your business vision
9 January 2025
Creating your
business vision
You have to imagine the business before you can create it!
All great businesses
start out as a vision
As hairdressers, we tend to have a very clear vision for what the business will ‘look like’, from the colour of the walls, the mirrors and the styling chairs, right down to the lighting and the logo on the front door.
But where we often fall short is in defining the vision for the future of the business and how the business will OPERATE in every way.
The starting point that all successful businesses have in common is that they have a VISION for what the business is, and more importantly, for what the business is going to become in the future.
Great businesses don’t just happen by chance. You have to imagine what the business will be before you can create it!
WHY DO I
NEED THIS?
The ‘Creating a Business Vision’ mini-course is your guide to developing a comprehensive and inspiring vision for the business you want to create.
Having a vision is simply imagining the future. And the clearer you can imagine it, the more likely you are to achieve it.
The more clarity you and your team have, the more focused and unified you will be around making the vision a reality.
The vision becomes a ‘guide' or a ‘point of reference' The North Star for everything the business and the individuals who work there do on a daily basis.
Who is this for?
This mini-course is for salon owners whether they are just starting out on their journey or they already have established businesses and recognise the importance of having a clear and inspiring vision to work towards.
You’ll get value from this if you’re…
A salon owner looking to create a comprehensive roadmap for what you want your business to become.
When you get your vision out of your head and onto paper, it gives it definition and clarity, and that is the first step to turning it into reality.
What's Inside
Throughout this mini-course, I guide you step-by-step through the process of developing an inspiring and comprehensive vision for what you want your business to be like in 3-5 years; If you are prepared to put in the time and do the work, it will help guide you from visualising to making it your reality.
This mini-course is one of over 50 lessons in our ‘Salon Management’ course. Should you wish to upgrade to the Salon Management course within 90 days of purchase, the cost of this mini-course will be deducted from the full Salon Management course price.
4 video lessons to guide you
This one-hour tutorial has been broken down into four bite-size video lessons and walks you through a step-by-step framework to help you get clear on the vision for your business.
Workbook to take action from day one
Turn theory into action with a workbook to keep you engaged and on track as you work through the content. This is your key to making lasting change.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
ENROL IN
THIS
COURSE
TODAY
Want to use your JPMS Pro Rewards Points to purchase? Find out how?
I LOOK FORWARD TO SEEING YOU ON THE INSIDE.
I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.
While there are many things that you have to learn and pay attention to if you want to succeed in business, I am going to say that the starting point that all successful businesses have in common is that they have a VISION for what the business is, and more importantly, for what the business is going to become.
Because, great businesses don’t just happen by chance. You have to imagine what the business will be before you can create it.
And so, whether you’re a stylist looking to start a business of your own, or perhaps you’re already an established salon owner, either way, this mini-course is for you.
See you on the inside,
Frequently asked questions
Yes! The ‘Creating Your Business Vision' mini-course is completely online, that way you can watch and rewatch in your own time.
All you need to do is purchase the Salon Management course using the same email address within 90 days and it will automatically deduct the mini-course price of USD $47 off the full price of the Salon Management course at checkout. Or email support@growmysalonbusiness.com for help.
An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive direct feedback from Antony.
No! Once you register you will immediately be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
Yes! I have worked in over 50 countries and I can confidently say that the content of this course is not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
If we haven't addressed your concerns please don't hesitate to email us at support@growmysalonbusiness.com
Still have some Q's?
Ask away…
4 Essential Lessons in Salon Management
26 March 2024
4 Essential Lessons in Salon Management
to set you up for success
IN THIS VALUE PACKED MASTERCLASS YOU’LL DISCOVER:
What the biggest roadblocks are that get in the way of you becoming a better leader and manager and more importantly how to blast through them!
What are the most empowering questions that you need to focus on as an owner or manager when things are in a slump?
How and why you need to create a ‘salon management eco system' where all the pieces of the puzzle are working together to build a thriving and sustainable salon business.
Why employing a manager to sort out your problems can sometimes be a mistake and what you need to do instead.
What the sweet spot is that the most effective managers find and how you too can find it…
Why many salon owners leave out the most important steps when creating a vision for their business and what the 4 main components of creating an empowering business vision are.
A note from Antony
Congratulations you're a business owner! Never forget that’s a huge step in itself, and a step that many people never have the courage to take.
But as we both know, starting a business is one thing, building a business, creating a brand and managing a team is another thing again.
Like it or not your business is a reflection of you, and if you don’t grow your business never will. And yet few business owners commit to ongoing personal and professional business development.
Their indifference is your advantage. Because if you’re willing to spend 60 minutes to discover the ‘4 Essential Lessons In Salon Management’ then you are putting you and your business at a competitive advantage. And in business today you need every advantage you can get.
Following this ‘Masterclass’ you’ll know exactly what the next steps are that you need to put in place in order to take your business the next level!
The only question is, “are you ready for it?”
Click here to choose a time that works for you.
See you there!
Creating the client experience
2 August 2023
Creating the
client experience
This is how
we do it here!
The ‘Creating the Client Experience' mini-course is your complete blueprint for developing a consistent client journey that's in line with your brand values.
Your job as the salon owner is to define the client experience, develop the systems to make it repeatable and train your team to deliver it.
This mini-course walks you step by step through the process of developing a consistent brand standard for your client experience so that everyone on your team knows this is how we do it here!
WHY DO I
NEED THIS?
The biggest issue holding salons back from growing isn’t finding new clients, it’s keeping the ones you’ve got. If you were able to keep every new client, just imagine how big your business would be!
Unfortunately, the single biggest reason why clients don’t come back isn’t that they don’t like their hair or even the price, it’s because of a poor or indifferent experience.
Who is this for?
This mini-course is for salon owners and their teams who want to put the systems in place to define the client experience and get more consistent standards and a defined culture. So that everyone on the team knows that ‘This is how we do it here!’
You’ll get value from this if you’re…
A salon owner looking to create a consistent brand message and service standards for your team to follow.
The salon business is a highly competitive industry, your brand needs to stand for something. The way to do that is to define your brand values and what that looks like from a client service experience.
How will this
help me?
Great service is consistent service
Consistent levels of service only happen when there are systems, processes and training in place to guarantee a brand standard no matter who the client comes into contact with.
Defining the service experience for your ideal client
In any client-facing business, the benchmark for great service begins by first defining a service experience that’s a match for your ideal client.
Align the values of the brand and the client
Client loyalty happens when the values of the brand and the client are aligned and form a professional relationship and a consistent brand experience.
The salon business relies on repeat business
If your business model is based on a ‘one off’ transaction, you’re making it very hard on yourself to succeed. Salon success depends on ‘repeat business’, and that only happens when there's a consistent brand experience.
How to identify the key touch points on the client journey
In every client exchange, there are a series of touch points throughout the client journey. Your job as the owner is to identify the key moments and develop non-negotiable or best practice standards for every step of that journey.
Develop a culture that reflects YOUR values
‘Salon culture' is the invisible element your team and clients feel when they walk through the door. You’ll learn how to define, nurture and protect it.
An aligned and productive team
By defining a service vision, setting clear expectations and creating a feeling of belonging, your team will be more aligned than you’ve ever seen them before.
Create a bespoke but flexible brand experience
The client experience is a journey that needs to be thought through and planned out every step of the way. But it also needs to empower those on your team to adapt and personalise the experience to suit the individual.
What's Inside
Throughout the ‘Creating the Client Experience' mini-course, I guide you step-by-step through defining and delivering a unique service vision that represents your salon culture so that your service standards and the client experience are consistent and on brand.
This mini-course is one of over 50 lessons in our ‘Salon Management’ course. Should you wish to upgrade to the Salon Management course within 90 days of purchase, the cost of this mini-course will be deducted from the full Salon Management course price.
1 hour training video packed with advice
This one-hour video tutorial walks you through a step-by-step framework for each step along the client journey with key points and suggested action steps for you and your team.
Workbook to take action from day one
Turn theory into action with a workbook to keep you engaged and on track as you develop and begin documenting the systems as you work through the content. This is your key to making lasting change.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
ENROL IN
THIS
COURSE
TODAY
Want to use your JPMS Pro Rewards Points to purchase? Find out how?
I LOOK FORWARD TO SEEING YOU ON THE INSIDE.
I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.
The ‘Creating The Client Experience’ mini course is one of over 50 lessons in our salon ‘Management’ course.
The objective of this mini course is to help you and your team define a client experience that is in line with your brand values and client expectations. The end goal is to develop the systems to make them repeatable and train your team to deliver them.
I recognise that everyone going through this course will have unique businesses, so the structure of the course leads you through a process of creating a client experience that reflects your business culture and the needs and expectations of your salon clients.
This course walks you step by step through that process, whether you choose to do it yourself or, as I recommend that you do it as a team-building exercise.
By taking this approach, you are getting your team involved in the process which increases their understanding of why it is so important the result is a complete and comprehensive set of service standards throughout the client journey.
See you on the inside,
Frequently asked questions
Yes! The ‘creating the Client Experience' mini-course is completely online, that way you can watch and rewatch in your own time.
All you need to do is purchase the Salon Management course using the same email address within 90 days and it will automatically deduct the mini-course price of USD $47 off the full price of the Salon Management course at checkout.
An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive direct feedback from Antony.
No! Once you register you will immediately be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
Yes! I have worked in over 50 countries and I can confidently say that the content of this course is not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
If we haven't addressed your concerns please don't hesitate to email us at support@growmysalonbusiness.com
Still have some Q's?
Ask away…
Management
9 January 2023
Salon Management
Course
Your complete blueprint for creating a successful salon business… A business that works with or without you.
Let’s get real
Most salon owners don’t get taught the management skills needed to create and run a successful salon business.
Instead, they jump in the deep end and hope for the best!
So, if you’re feeling overwhelmed and totally out of your depth… If you’re constantly putting out fires, buried in admin, and wondering why you never seem to get ahead.
It’s not because you’re not working hard enough.
It’s because you’ve not been shown that there is a better way…
BUSINESS DOESN'T
HAVE TO FEEL HARD
No one ever said that running a business would be easy… It's not your fault you weren’t taught how to run a business. But it is your responsibility to learn if you want things to change.
Does this sound familiar?
- You haven’t defined a clear vision that inspires you or your team.
- You don’t have proper systems—just workarounds.
- Your salon culture happened by accident instead of by design.
- Leadership? You’re winging it.
It doesn’t have to stay this way.
With the right structure, you can finally:
- Build a loyal, empowered team
- Step out from behind the chair— if that's what you want.
- Create a business that runs smoothly—even when you're not there
- Lead with confidence, clarity and calm
BUILD A BUSINESS THAT
RUNS LIKE CLOCKWORK
The Salon Management Course is a complete blueprint for creating a successful salon business.
This isn't theoretical fluff from someone who's never done it. It's a practical blueprint created by someone who's built multiple successful salons and coached thousands of owners to build successful businesses.
Instead of quick-fix tips and hacks, we show you how to build a successful business from the ground up. The Management Course is like a practical MBA designed specifically for the hair & beauty industry.
Not theory
Not fluff
But the actual tools, systems, and strategies salon owners use to create:
✔️ A crystal-clear Vision that gives you and your team focus and purpose.
✔️ Salon operating Systems that run on autopilot.
✔️ A defined Culture that attracts talented team members and inspires loyalty.
✔️ Confident, capable Leadership—from you and your managers.
Who is it for?
The Salon Management Course can be life-changing if you're a salon owner or manager who wants to build a business that runs efficiently (even when you’re not there) and finally put the systems in place to get more consistent standards and a defined culture. Whether you want to expand (or take more of a back seat), this course will show you the most direct path to success.
You’ll get value from this if you’re a…
Salon owner who recognises that the key to salon success is getting more organised and creating systems so that everything is less dependent on you.
New salon owner who wants to avoid years of costly mistakes by implementing proven business practices from day one.
Salon owner with managers who needs a complete training system to help develop their management team's leadership skills and business acumen.
REAL PEOPLE.
REAL RESULTS.
The management course made us realise that to continue our business, we needed to get serious!
“Now, because we are developing the structure, the systems, the salon policies, our team feel that they're in a secure place, and that someone is taking care of this stuff. It’s becoming more professional and more organised, and everybody can understand what is expected from them, and this is creating a more positive culture.
If you are a salon owner, you definitely need all of the courses. Otherwise, I honestly don't know how you will manage.”
“The management course has given me the tools to make sure the foundations are right.
I've now been in business 26 years, so I’ve obviously made some good decisions and achieved some success, but to be honest, until I did the management course, I had no understanding of what it really takes to manage and run a successful business.
It has given me guidance and clarity to build the proper systems and run a successful hairdressing business, whether that's barbering or a hairdressing business.”
By the end of the
Salon Management course,
you’ll have a…
New and unstoppable mindset
Rock up to work with a more focused, consistent and professional mindset that rubs off on your team. Find the energy and motivation to get things done.
Plan of action that will happen
Stop running your business month to month with no long-term vision – instead, you’ll set clear targets for the team and put a strategy in place to get you there.
Culture that reflects YOUR values
“Salon culture” is the invisible element your team and clients feel when they walk through the door. You’ll learn how to define, nurture and protect it.
A consistent brand message
In a highly competitive industry, your brand needs to stand for something. The way to do that is to define your brand values and what that looks like from a client service experience.
Productive team with sky high energy
By sharing your vision, setting clear targets
and creating a feeling of belonging, your team will be more motivated than you’ve ever seen them before.
A clear purpose that helps attract talent
We all want to do meaningful work we believe in. By creating a sense of purpose, you’ll develop a culture that sets your team up for success.
Better relationships and communication
Develop the leadership and ”people skills” needed to have open conversations, nurture your team, mentor their careers, and get the best from them.
A business that works without you
Your business should not be reliant on you doing everything. Learn to create the systems that free you up to grow a business that runs like clockwork.
What's Inside
The salon ‘Management’ course is your complete blueprint for managing a salon successfully.
I will take you by the hand and guide you through a series of step-by-step bite-size video trainings on how to develop a vision and create a modern salon culture by putting the systems and structure in place so that the business is not 100% reliant on you.
8 training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.
Workbook to take action from day one
Turn theory into action with a workbook to keep you engaged and on track as you implement and work through the content. This is your key to making lasting changes from day one.
Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.
LIVE group coaching with Antony
Join me for 10 one-hour group coaching sessions over 12 months to troubleshoot and gain clarity. Calls are recorded in case you miss the live Q&A.
Connect with a supportive community Access a private Facebook community and share advice with other salon owners and managers who are working through the program at the same time as you.
Done for you Templates, Forms, Checklists
With these plug-and-play templates, you won’t have to reinvent the wheel, and they will save you hours as you’ll easily adapt them to suit your business objectives.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
The complete online Management course
- 8 Training Modules
- 16+ Hours content
- 59+ Video lessons
- PDF guides Templates
- Workbook
- Done for you Templates – Forms – Checklists
- BONUS: Facebook Group
- BONUS: 10 x One hour group coaching calls
- BONUS: Private Management course podcast
“The journey from a small studio to a full-scale salon with employees and renters was exciting but challenging.”
I quickly realised I needed more than just resilience, I needed a solid strategy for growth. That’s when I found the Salon Management course, and it changed everything!
The return on investment of your time and money is worth it without a doubt, it's like pennies compared to having to go back to college.
If they don't have the training they can't do their jobs properly.
Because I now have the overall responsibility for managing the two salons, we've recently got two of our leaders on the management course and they're both benefiting from it by learning how to think like a manager, and that is really helping them to grow as leaders which was always the plan as it will enable us to focus on further developing the business.
HOW DOES IT WORK?
Management is an online course
Your initial investment is US$847, which gives you lifetime access to the course. This course is not a membership, once you purchase it, you have lifetime access and can work through it as many times as you wish!
If you have managers that you would like to give their own individual access to the course, you can purchase additional seats for US$97.
Each additional seat entitles your manager to:
- A unique user login enables the user to access the course on any device, anytime, anywhere for 12 months.
- Individual course dashboard to pick up where they left off.
The course owner or manager is able to:
- Add additional managers to the course at any time.
- Access and track individual managers' course progress.
Save
your
space
today
Group Coaching
The price shown is in USD, once you click ‘Enrol Now' it will automatically show in your local currency on the enrolment page.
Private Coaching
The price shown is in USD, once you click ‘Enrol Now' it will automatically show in your local currency on the enrolment page.
Want to use your JPMS Pro Rewards Points to purchase? Find out how?
100% RISK-FREE GUARANTEE
Join the Management course today with complete confidence. We offer a 14-day, 100% money-back guarantee.
No-Risk Refund
If you go through the course and, within 14 days of purchase and don’t feel that it’s right for you, simply email us and we'll refund your entire investment.
Proven Results
We can make this guarantee because we've seen these strategies work for thousands of salon owners just like you. When you implement what you learn in the Management Course, results follow.
I LOOK FORWARD TO SEEING YOU ON THE INSIDE.
The transition from hairstylist to becoming a salon owner and manager happens overnight, but unfortunately, more often than not, that transition happens with very little training or true understanding of the responsibilities that come with it.
As a hairdresser, former multi-salon owner, educator and business coach, I created this course so that salon owners and managers had both the understanding and the tools needed to guide them through the journey of becoming an effective leader and manager.
I recognise that everyone going through this course will have varying degrees of experience, so this course builds on solid foundations, with each module building on the next.
The result is a comprehensive guide that covers the functions of management regardless of at what point of the journey you are on..
‘Management’ is a course that teaches both hairdressers and non-hairdressers the foundations of management. The lessons within the course are full of practical step-by-step advice and resources that set you on the path to becoming a more effective leader and salon manager.
See you on the inside,
Frequently asked questions
Yes! The Management course is an online course. It is completely self paced so you can work through it as fast or as slow as you need and at whatever time suits you. You have lifetime access to the course along with any future upgrades.
The course is made up of 8 modules with a total of 59 video lessons [ranging from 10 mins to 49 minutes]
The course is supplemented with a series of 10 live Zoom calls over a period of 12 months. These calls are recorded in case you miss them as they will not always be in your timezone or at times convenient to you. If you miss the calls don’t worry as they will always be recorded and put in your course library.
The first option is the ‘Management course and GROUP coaching’ package at an investment of $US847. This option is primarily aimed at the single salon owner or manager who works through the course on their own but has access to join in on 10 x 1 hour group coaching sessions over zoom where they have the opportunity to have their own questions answered as well as be part of a larger sharing community. These calls are at fixed times on Mondays every month for 12 months (excluding August and December). In the event you can't attend live you can still email in questions beforehand which will be answered on the call. All group coaching calls are recorded and put into your course library to review in your own time.
The second option is the ‘Management course plus PRIVATE coaching at an investment of US$1,997. Some salon owners and managers prefer the option of a more private 1-1 coaching session. Whether this is for the single salon owner or for a salon group who wish to have a more customised package specific to their management team. This package includes the ‘Management Course’ plus 4 x 1 hour PRIVATE coaching sessions for the salon owner and or their team at a time that works for you. All of your coaching calls are recorded and put into your own PRIVATE course library to review again in your own time.
The short answer is yes. However it is a little more complicated than that.
For example: in some cases the salon owner might have bought a franchise salon and has no interest in working in the salon but wants to put a manager in there to run the business. In some cases that person is given full responsibility for the business ranging from hiring and firing, training, inventory and payroll. In other words they are running the business completely.
Whereas in another instance the salon owner might give someone the title of ‘manager' and a key to the front door and their responsibility is limited to opening and closing the salon and to do as many clients as possible while the owner comes and goes and looks after everything else.
And then of course there is everything in between those two extremes of management responsibility.
So here’s my advice.
As the business owner you need to go through this course because there are some areas of ‘management’ that only you can do! For example; only you can develop the vision for the business, it’s your business and that is your responsibility. Once you have defined the vision [meaning what you want your salon to be like] then you should share that with your manager and the team so that they have a clear understanding of what your vision for the business is. Because only then when they have that understanding will they be able to manage it.
Aside from developing the business vision there are numerous lessons within the course that require your input first. Once you have gone through the course yourself then you can decide how you will integrate the course with your manager(s) as a management training.
1. You might wish them to work through the entire course on their own.
2. Or alternately you might select specific modules within the course that are relevant to the areas of responsibility that you have decided to give to them.
What you should not do is purchase the course and give it to them [without working through it yourself] in the hope that it will make them a better manager without any of your involvement or direction.
If you have a management team that come together on a regular basis there is no reason why you can’t sit down together and work through the course.
If you have multiple salons or your managers do not regularly get together then once you have purchased the course you can then add on extra seats for your managers at $97 per seat. That way each manager will receive their own complete course that they can work through by themselves on their own device at a time and place that works for them.
Each additional seat entitles your manager to:
A unique user login enables the user to access the course on any device anytime, anywhere for 12 months.
Individual certification at the end of the course.
Individual course dashboard to pick up where they left off
The course/salon owner is able to:
Add additional managers at any time.
Access and track individual team members' course progress.
An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive direct feedback from Antony.
There is also a members only facebook group to ask questions both to Antony and the larger group.
We also support you with 10 x 1 hour group coaching calls over a period of 12 months where you can engage, ask questions and receive feedback and support from Antony and the rest of the group.
Basically there is a lot of support should you need it.
However none of it is required in order to work through the course and get the most out of the course.
We have some people who don’t attend any of the coaching calls, very rarely comment in the facebook group but quietly work through the course, implement everything as they go and then email us when they have finished with a glowing testimonial and feedback on how much it helped them and the incredible transformation that they have made…
And then there are others who are on every coaching call and are always asking questions in the FB group, and ask questions underneath the lessons and are very active within the group.
Everybody works differently and that is how we have designed the course, it is completely turn key with the added bonus of as much support as you feel you need, some people also prefer adding on the private coaching with Antony for either themselves and or their management team, it all depends on you and your needs but the course is solid on its own without any of the added support bonuses.
I agree that's often the case, one of the reasons is you go to a seminar leave all pumped up and within a week it's back to business as usual. The advantage of this course is that you own it and can review it again and again. Secondly, there's a lot of content in this course that deals with having the right mindset when you can change how someone ‘Shows up' every day you change the results long term.
No all components of the course are available to you immediately on purchase. Occasionally course bonuses may be added in at a later date at no charge.
No! Once you register you will be emailed your login details and after that point it's essentially playing videos as you work your way through the course. Everything that you need is in the course platform once you've logged in you're good to go.
No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments.
No! The cost of the course isn't able to be split between different salons. The Management course is per salon.
If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.
Yes! I have worked in over 50 countries and I can confidently say that the content of this course is not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
There aren't any haircuts and colours demonstrated in the Management course.
Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.
If we haven't addressed your concerns please don't hesitate to email us at support@growmysalonbusiness.com
Still have some Q's?
Ask away…
Super Stylist
11 April 2025
Super Stylist
Course
The step-by-step System for Maximising Productivity and Profits in Your Salon
Does this
sound familiar?
- As the salon owner, you’re the busiest, doing the most clients, the most colour, the most retail, the most rebooking.
- You're working behind the chair from open to close, with zero time to actually run your business.
- You're hustling harder than ever, but your bank account doesn't reflect the endless hours you're putting in.
- As a stylist, you know that there’s more to being successful than just being good at doing hair, but ‘how do you make more money?’
- You’re constantly looking for new clients to fill the gaps in your column.
- You keep looking at your numbers, but honestly, you have no idea if you’re doing well or not.
THE STRUGGLE IS REAL…
Transitioning from stylist to salon owner means realising that success is no longer about how productive you are behind the chair—it’s about how productive your team is.
I know salon owners everywhere can relate, because at some point, you've been the owner who is constantly fully booked, doing the most clients, the most colour, the most retail, the most rebooking, and you’re left wondering why your team can’t just follow your lead…
This is a rite of passage almost every salon owner experiences. And hopefully, you'll realise sooner rather than later that it isn't meant to be this way. This isn't why you opened a salon.
THE TRUTH ABOUT
SALON OWNERSHIP
Your job as a salon owner is not to be the busiest person. Your job is to reproduce yourself—to create other people who can do what you do, whether that's selling retail, handling more clients, delivering colour services, rebooking effectively, or maintaining a high average ticket.
Your job is to grow the business by growing the people in the business!
The hard truth is that your business will only grow to the extent that:
- Your ability as a leader grows
- You help the people on your team to grow and become more productive
Of course, this is all easier said than done.
WHERE DO YOU START?
You start by recognising that productivity is important, and for a business to grow, the people inside the business need to grow.
As important as technical and creative skills are for stylists, those skills are just the beginning of what it takes to succeed.
The non-technical skills—consultations, retail recommendations, rebooking strategies and client communication—are what truly transform average stylists into Super Stylists.
Without a system to develop these crucial skills in your team, you remain trapped in the cycle of being the busiest stylist in your salon, doing the most clients, the most colour, the most retail, the most rebooking —overworked, frustrated, and burnt out.
What you actually need is a training system to develop, inspire, and lead your team so they perform at a higher level, so that you don’t have to micromanage every move.
And that’s where Super Stylist comes in.
INTRODUCING THE
SUPER STYLIST COURSE
The online Super Stylist course is a proven framework that transforms your salon from just ticking along into a profitable, Revenue-Generating Powerhouse
Super Stylist is NOT just another online course—it's a complete system that takes you from struggling with client retention and low productivity to becoming a highly successful salon with a profitable clientele and a loyal well paid team.
This self-paced online program helps salon owners and stylists achieve exceptional productivity and profitability by mastering the essential communication and client experience skills that most stylists are never taught.
What you'll gain…
- A more focused and professional approach
- Proven steps to higher profit, productivity & income
- Increased levels of motivation for you and your team
- Control of the numbers that determine your productivity
- A new mindset around selling
- Consistent client experience
- A well paid team of professionals
With Super Stylist, you're not just learning—you're implementing a proven system that creates a culture of excellence, leading directly to higher profits, a well-paid team of professionals and happier clients.
The right systems actually save time in the long run. This isn't about working harder—it's about working smarter.
Real People.
Real Results.
“The biggest increase that we’ve seen is the average ticket which went from $249 to $305! “
“As a salon, that's a great increase of $56 per client, and for all the girls, their average ticket went up! And that's great, because it means that my team have been doing more services per guest.
If you're willing to sit down and commit to your success and help your team commit to that success, you will absolutely see growth by the end of the Super Stylist course.”
Read Amanda's Super Stylist story
“The dynamics of the team really changed for the better from week 1. The results for us all were instantaneous.”
Before the ‘Super Stylist’ course our average spend was $152.00. Now average spend is $185.90
Our Client re-bookings were 44%. Now Client pre-booking is 79%
The number of clients buying retail during visits was 5%. Now it's 24%
Our Wage costs as % of total sales was 64.95%. Now it's 43.43%
“The investment in the course was definitely good value! “
“And I like that you can add in additional stylists for not that much money and so it's just part of the hiring process that we can add them into the course.
I would recommend the course to anyone that is looking to grow their business.
It was great. We loved it!”
Read Martha Lynn's Super Stylist story
100% RISK-FREE GUARANTEE
Join Super Stylist today with complete confidence. We offer a 14-day, 100% money-back guarantee.
No-Risk Refund
If you go through the course and, within 14 days of purchase and don’t feel that it’s right for you, simply email us and we'll refund your entire investment.
Proven Results
We can make this guarantee because we've seen these strategies work for thousands of salon owners just like you. When you implement the Super Stylist system, results follow.
INVEST IN YOUR
SALON’S FUTURE
Let's be real: Super Stylist isn't an expense—it's an investment in your salon's future.
Consider what you're currently spending:
- The cost of constantly recruiting and training new staff
- The lost revenue from poor rebooking rates
- The missed retail opportunities with every client
- The lost revenue from clients that never return
Now imagine a salon where:
- Your total sales are up 46.3% on last year
- Your average ticket increases from $249 to $305
- Your prebooking rate jumps from 44% to 79%
- Your retail sales grow from 5% to 24% of revenue
- Overall increase in retail sales of 64.4%
- Average bill increase of 54%
- Your team is motivated, consistent, and loyal
One-on-one business coaching would cost you $1,950 for six hours. Industry certification programs run thousands of dollars. But we've intentionally made Super Stylist accessible because we believe every stylist deserves the opportunity to grow.
Your Investment
Options
- Three payments of $249
- OR pay in full for $697
This isn't just an online course—it's a complete business transformation system with a proven track record of success:
- One stylist sold an extra $536.61 of retail in just two weeks, paying for the entire program through increased retail sales in just three weeks
- A franchisee saw a 46.3% sales increase and became one of the top-performing locations.
- Multiple salons report stylists increasing their retail-to-service ratio with 83.33% of guests purchasing retail
PLUS, you can continually use this program to onboard new staff and apprentices, making it an ongoing investment in your team's success.
Save
your
space
today
Pay in full
Pay in 3
Want to use your JPMS Pro Rewards Points to purchase? Find out how?
Super Stylist is a life-changing experience
With sales up 46.3% compared to last September.
I have to credit the Super Stylist training for a large part of our improvement. Not just because of the tips, techniques, and focus on key performance indicators that the course provides, but because most of our attendees came through it with more self-esteem, confidence, and professional pride. Three out of the four who have gone through the course have shown significant professional growth. I think 75% is a pretty good batting average.
Based on results so far, we have recently decided to make course attendance mandatory for all our team members.s
Our average bill for December 2019 was €67.50
Our average bill for December 2020 (with a 10% price increase) was €104.50 an increase of €36.70 or 54% increase!
This change was absolutely from doing the Super Stylist online course and to the commitment of our team to self and business development.el
Both salons +14.3% on services, and this is amazing! Combined retail for both salons inc +64.4% compared to same period last year.
Overall adding both salons together increase 11% (inc hair and retail)
These figures are amazing, taking into consideration lockdown and two team members less in one of the salons, I'm very pleased, definitely due to the Super Stylist course!v
Super stylist helped me and my team to increase 40% on products sales from the first month.
It also helped to create the foundations for an even more professional approach to hairdressing. Most importantly, Super Stylist was a fun experience for all of us!es
I just wanted to share our last years growth even with Covid.
Our ticket per visit went up 10%, Our retail ticket went up 8%, Our service ticket went up 10%
Thanks Antony!
This course has not only reenergised me as an owner but it has bought my team to life! I can not thank you enough.
Our sales and team continue to grow at rapid speeds – I'm so excited to finally have the tools I need to stretch myself and grow my team.
We are loving this course!! We are only up to module 3 but our team are feeling super inspired and motivated.
We had our best week last week with increased client rebooking and average spend! Thank you.
Here is my stylists result from the first day after Super Stylist! 36.48% retails to service, 83.33% of guests taking retail home, over $200 in retails sales in one day!
This is fantastic! Our salon as a whole had over 29% retail to service yesterday! Thank you for all you do to grow our team!
We increased our average bill by $33.90 per client! Our pre-bookings went from 44% to 79%
We increased the number of clients buying retail during visits from 5% to 24%
My first day back to the salon I rebooked 90% of my guest and sold retail! Ur class was extraordinary!! THANK YOU!!!
By the end of Super Stylist,
you’ll have…
A more focused and professional approach
To have a successful career in hairdressing requires focus, hard work and the right mindset. Start by getting clear about what you want from your life and career, and then everything else stems from that.
Increased levels of motivation for you and your team
When your team has clarity and is united around a professional approach and defined standards of excellence, the result is higher levels of motivation which leads to increased productivity in all areas.
Proven steps to higher profit, productivity & income
As a salon owner, your job is to find the balance between running a profitable business while at the same time managing productivity and rewarding people for their effort. A stylist's personal income is directly linked to their productivity. Stylists can earn well above average by learning how small and consistent actions combine to make a massive impact on their personal income.
A new mindset around selling
Every conversation is a sales conversation – we’re selling our personalities, our expertise and our products and services. Learn the simple yet effective strategies for giving clients the complete service they deserve.
Consistent client experience
The ‘client experience' has to be consistent, and for that to happen, you need to have the training systems in place so that everyone on your team is clear about “this is how we do it here”.
Control of the numbers that determine your productivity.
Every stylist needs to have an awareness of the numbers that drive their productivity. Whether it's the total client count, average spend, re-bookings, retention, referrals, retail or frequency of visit. It's essential that they not only know what they are but, more importantly, that they know exactly what they need to do to have a positive impact on them.
HOW DOES IT WORK?
Super Stylist is an online course
Your initial investment is US$697, which gives you lifetime access to the course. This course is not a membership, once you purchase it, you own it and can work through it as many times as you wish!
If you have team members that you would like to give their own individual access to the course, you can purchase additional seats for US$25.
Each additional seat entitles your team member to:
- A unique user login enables the user to access the course on any device anytime, anywhere for 12 months.
- Individual assessment at the end of every module.
- Individual certification at the end of the course.
- Individual course dashboard to pick up where they left off.
The course owner or manager is able to:
- Add additional team members if you have a team.
- Access and track individual team members' course progress.
What's Inside
9 training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.
Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.
Course community
Keep connected, share wins, ask questions and get direct feedback from Antony right on the course platform.
Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.
Dashboard reporting tool
Keep track of where your entire team are up to, what videos they have watched, and assessments they've passed with the group management dashboard.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
The complete online Super Stylist course
- 9 Training Modules
- 10+ Hours Content
- 33+ Video Lessons
- PDF Guides Templates
- Workbook
Your Next Step
The choice is yours, you can keep doing what you’re doing—working long days, feeling frustrated, and watching your team underperform. Or, you can take action and finally build a salon that grows beyond YOU.
Super Stylist isn’t JUST about increasing your revenue—it’s about reclaiming your time, building a stronger team, and creating a business that works for you, not because of you.
Join Super Stylist today and start your transformation.
Real People.
Real Results.
“From a financial perspective the return on the investment for the Super Stylist course is phenomenal!”
‘With the Super Stylist course I can clearly show you on a graph that our stylists who have done the Super Stylist course are way ahead of our stylists that have not done the Super stylist course insofar as utilisation, the growth of their column, average ticket, achieving their daily and their weekly targets, and how they’ve become successful quickly.'
“The Super Stylist course has helped make our stylists more aware of the potential they have in the eight hours they are at work every day. “
“Whether it’s in the consultation or talking about the products, our team are now more confident and more natural in their approach to educating the clients about our products and services.
As a result, our average bill and rebooking percentage have definitely improved, with almost every hairdresser on our team now at least 80% booked every day.”
“Just in my personal retail sales alone, I'd paid for the course inside the first six weeks”
When it comes to the investment I made in the course, just in my personal retail sales alone, I'd paid for the course inside the first six weeks of starting just with the additional retail I was doing.
And for my team I think first and foremost the biggest change has been around mindset, whether it was about rebooking, retail, client experience, those three things have been put front and centre of the client journey,
Save
your
space
today
Pay in full
Pay in 3
Want to use your JPMS Pro Rewards Points to purchase? Find out how?
I can’t wait for you to join the super stylist course
I created this course because I’m passionate about helping salon owners and stylists develop their careers and lives. Once you learn the craft, there’s a massive knowledge gap around how to turn your skills into profit.
Super Stylist demystifies the business side of hairdressing, teaching you the communication tools and systems to become a successful and well-rewarded hairdresser. Think of it as a “personal business development program” specifically for hairdressers.
And while the course does that, it’s become about so much more. It’s about finding out who you are, having a dream and acting on it, having fun, working shoulder to shoulder with friends, finding your passion, having more freedom over your working hours – and, of course, making money and living the lifestyle you want.
Super Stylist is a course that teaches hairdressers the “foundations for business success” – practical advice that’s taken me an entire career to perfect!
See you on the inside,
Frequently asked questions
After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.
Yes! The Super Stylist course is a pre-recorded course made up of 9 modules with a total of 33 videos [ranging from 10 mins to 35 minutes]
Yes! If you are based in the US or Canada head on over to the Pro Rewards Program on Paulmitchellpro.com where you can find out more and purchase your GROW Bucks to put towards any of our courses, coaching or books.
An essential component of this course is the comments section located directly underneath every video lesson, here you and your whole team can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.
I agree that's often the case, one of the reasons is you go to a seminar leave all pumped up and within a week it's back to business as usual. The advantage of this course is that you own it and can review it again and again. Secondly, there's a lot of content in this course that deals with having the right mindset, when you can change how someone ‘Shows up' every day you change the results long term.
Yes, the intention is that you give your team members access via their own unique login/seat. Each unique login is an additional US$25. This then enables the individual to access the course on any device at any time for 12 months. It also enables you to monitor their progress.
As the owner of the Super Stylist Course you have the ability to purchase additional seats at any time in the future as you onboard new team members that you wish to put through the program.
The owner of the course is given their own team dashboard where they can add as many salon team members as they like at any time for an additional US$25 each.
The dashboard also allows the salon owner/manager the opportunity to view their teams progress throughout the course, view their assessment results and reset passwords.
No! You don’t have to get your team altogether at the same time! You could if you wanted to and I think that there is a benefit to having a group of people go through it together as they can discuss the learnings and even role play if they wish to as they work through the content and discuss what is and isn’t working for them.
The course is made up of 33 videos plus a 70 page workbook and can be done at any time, I suggest that people spread it out over a few weeks so that they can integrate and try out ideas as they go as opposed to binge watch.
The other advantage is that as it's video which you own [as opposed to attending a 1 day course that you forget] you can revisit any section to review as many times as you wish.
Also, when new staff members join they would work through the program [probably on their own] so that they are aware of the salon culture and standards in these areas.
In the course workbook and the downloads section there is a calendar to fill out manually to track your progress as you work through the course.
At the end of every video [33 videos in total] there is a summary section and a series of action steps to implement followed by a short assessment to see how much information is retained.
There is also a series of graphs in the workbook for individuals to manually track their productivity as they work through the program.
The course owner will have access to their own team dashboard where they can view all of their team members progress and assessments throughout the course.
The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it. We also offer a digital workbook.
The course is made up of 9 modules which contain 33 videos in total. The shortest video is 10 minutes and the longest 35 minutes. In total there is over 10 hours of video content.
At the end of every video is a summary and action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.
My recommendation is that you do at least 1 module each week, so that the entire course is completed in 9 weeks. However I also fully respect that you will adapt the time frame based on your experience level and whether you are doing it as part of a group or alone.
Yes! I use the term ‘stylist’ very loosely. The course is aimed at anyone in the hair and beauty business. Whether you are a colourist, hair stylist, barber or even beauty therapist you still rebook, retail, generate referrals, sell an experience and build relationships and do consultations etc.
No! The entire course content is available immediately to you upon joining. Occasionally course bonuses may be added in at a later date at no charge.
No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments unless you want to purchase additional seats.
No! The cost of the course isn't able to be split between different salons. The only exception is if you own more than one salon then the course can be shared amongst your different locations in-line with the number of participants that you purchased in the course package.
If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.
Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
There aren't any haircuts and colours demonstrated in the Super Stylist course. This course is not about the technical and creative side of what makes you a successful stylist, it is about the people and communication skills needed to succeed.
Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.
The Super Stylist book and the 1 day seminar is the inspiration for the online course but there is way more content in the online course so whilst some of it may be familiar there is a lot of new content that goes into a lot more depth and detail.
Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.
I believe that this will set people up from the beginning to be the best possible version of themselves regardless of what stage of their career they are at.
The secret to success is always about having strong fundamentals whether it is in cutting and colouring skills or in communication skills. Regardless of how long you have been in the industry revisiting fundamentals is always a way to strengthen our knowledge and improve our results.
Please get in touch with melinda@growmysalonbusiness with details of how many colleges and how many students.
Still have some Q's?
Ask away…
Super Stylist Limited Time
25 March 2025
Super Stylist
Course
The step-by-step System for Maximising Productivity and Profits in Your Salon
Does this
sound familiar?
- As the salon owner, you’re the busiest, doing the most clients, the most colour, the most retail, the most rebooking.
- You're working behind the chair from open to close, with zero time to actually run your business.
- You're hustling harder than ever, but your bank account doesn't reflect the endless hours you're putting in.
- As a stylist, you know that there’s more to being successful than just being good at doing hair, but ‘how do you make more money?’
- You’re constantly looking for new clients to fill the gaps in your column.
- You keep looking at your numbers, but honestly, you have no idea if you’re doing well or not.
THE STRUGGLE IS REAL…
Transitioning from stylist to salon owner means realising that success is no longer about how productive you are behind the chair—it’s about how productive your team is.
I know salon owners everywhere can relate, because at some point, you've been the owner who is constantly fully booked, doing the most clients, the most colour, the most retail, the most rebooking, and you’re left wondering why your team can’t just follow your lead…
This is a rite of passage almost every salon owner experiences. And hopefully, you'll realise sooner rather than later that it isn't meant to be this way. This isn't why you opened a salon.
THE TRUTH ABOUT
SALON OWNERSHIP
Your job as a salon owner is not to be the busiest person. Your job is to reproduce yourself—to create other people who can do what you do, whether that's selling retail, handling more clients, delivering colour services, rebooking effectively, or maintaining a high average ticket.
Your job is to grow the business by growing the people in the business!
The hard truth is that your business will only grow to the extent that:
- Your ability as a leader grows
- You help the people on your team to grow and become more productive
Of course, this is all easier said than done.
WHERE DO YOU START?
You start by recognising that productivity is important, and for a business to grow, the people inside the business need to grow.
As important as technical and creative skills are for stylists, those skills are just the beginning of what it takes to succeed.
The non-technical skills—consultations, retail recommendations, rebooking strategies and client communication—are what truly transform average stylists into Super Stylists.
Without a system to develop these crucial skills in your team, you remain trapped in the cycle of being the busiest stylist in your salon, doing the most clients, the most colour, the most retail, the most rebooking —overworked, frustrated, and burnt out.
What you actually need is a training system to develop, inspire, and lead your team so they perform at a higher level, so that you don’t have to micromanage every move.
And that’s where Super Stylist comes in.
INTRODUCING THE
SUPER STYLIST COURSE
The online Super Stylist course is a proven framework that transforms your salon from just ticking along into a profitable, Revenue-Generating Powerhouse
Super Stylist is NOT just another online course—it's a complete system that takes you from struggling with client retention and low productivity to becoming a highly successful salon with a profitable clientele and a loyal well paid team.
This self-paced online program helps salon owners and stylists achieve exceptional productivity and profitability by mastering the essential communication and client experience skills that most stylists are never taught.
What you'll gain…
- A more focused and professional approach
- Proven steps to higher profit, productivity & income
- Increased levels of motivation for you and your team
- Control of the numbers that determine your productivity
- A new mindset around selling
- Consistent client experience
- A well paid team of professionals
With Super Stylist, you're not just learning—you're implementing a proven system that creates a culture of excellence, leading directly to higher profits, a well-paid team of professionals and happier clients.
The right systems actually save time in the long run. This isn't about working harder—it's about working smarter.
EXCLUSIVE BONUS
PACKAGE
Transform your salon business with these limited-time bonus resources worth over $2,000 designed specifically for ambitious salon owners:
Bonus 1 – GROW Members Community
Never face business challenges alone again. Our members-only community provides continuous support, practical guidance, and motivation from fellow salon owners who understand your journey.
- Daily access to peer support and solutions
- Built-in accountability to keep you implementing
- Real-world learning from successful salon owners
Bonus 2 – Group Coaching
Get direct access to expert guidance tailored to your specific salon challenges. These 10 exclusive group coaching calls with Antony provide targeted solutions to your most pressing business problems.
- 10 one-hour group coaching sessions throughout the year
- Personalized business troubleshooting
- Interactive problem-solving with expert feedback
- Strategic insights from one of the industry's most respected coaches
Bonus 3 – Creating Your Business Vision Mini-Course
Most salon owners can visualize their physical space—but can you see the complete future of your business? This transformative mini-course helps you create a compelling 3-5 year vision that guides daily decisions.
- Step-by-step vision development framework
- Strategic long-term roadmap creation
- Practical tools to transform your vision into reality
Total Bonus Value: $2,000 – Yours FREE When You Enrol Today!
Real People.
Real Results.
“The biggest increase that we’ve seen is the average ticket which went from $249 to $305! “
“As a salon, that's a great increase of $56 per client, and for all the girls, their average ticket went up! And that's great, because it means that my team have been doing more services per guest.
If you're willing to sit down and commit to your success and help your team commit to that success, you will absolutely see growth by the end of the Super Stylist course.”
Read Amanda's Super Stylist story
“The dynamics of the team really changed for the better from week 1. The results for us all were instantaneous.”
Before the ‘Super Stylist’ course our average spend was $152.00. Now average spend is $185.90
Our Client re-bookings were 44%. Now Client pre-booking is 79%
The number of clients buying retail during visits was 5%. Now it's 24%
Our Wage costs as % of total sales was 64.95%. Now it's 43.43%
“The investment in the course was definitely good value! “
“And I like that you can add in additional stylists for not that much money and so it's just part of the hiring process that we can add them into the course.
I would recommend the course to anyone that is looking to grow their business.
It was great. We loved it!”
Read Martha Lynn's Super Stylist story
100% RISK-FREE GUARANTEE
Join Super Stylist today with complete confidence. We offer a 14-day, 100% money-back guarantee.
No-Risk Refund
If you go through the course and, within 14 days of purchase and don’t feel that it’s right for you, simply email us and we'll refund your entire investment.
Proven Results
We can make this guarantee because we've seen these strategies work for thousands of salon owners just like you. When you implement the Super Stylist system, results follow.
INVEST IN YOUR
SALON’S FUTURE
Let's be real: Super Stylist isn't an expense—it's an investment in your salon's future.
Consider what you're currently spending:
- The cost of constantly recruiting and training new staff
- The lost revenue from poor rebooking rates
- The missed retail opportunities with every client
- The lost revenue from clients that never return
Now imagine a salon where:
- Your total sales are up 46.3% on last year
- Your average ticket increases from $249 to $305
- Your prebooking rate jumps from 44% to 79%
- Your retail sales grow from 5% to 24% of revenue
- Overall increase in retail sales of 64.4%
- Average bill increase of 54%
- Your team is motivated, consistent, and loyal
One-on-one business coaching would cost you $1,950 for six hours. Industry certification programs run thousands of dollars. But we've intentionally made Super Stylist accessible because we believe every stylist deserves the opportunity to grow.
Your Investment
Options
- Three payments of $249
- OR pay in full for $697
This isn't just an online course—it's a complete business transformation system with a proven track record of success:
- One stylist sold an extra $536.61 of retail in just two weeks, paying for the entire program through increased retail sales in just three weeks
- A franchisee saw a 46.3% sales increase and became one of the top-performing locations.
- Multiple salons report stylists increasing their retail-to-service ratio with 83.33% of guests purchasing retail
PLUS, you can continually use this program to onboard new staff and apprentices, making it an ongoing investment in your team's success.
Save
your
space
today
Pay in full
Pay in 3
Want to use your JPMS Pro Rewards Points to purchase? Find out how?
Super Stylist is a life-changing experience
With sales up 46.3% compared to last September.
I have to credit the Super Stylist training for a large part of our improvement. Not just because of the tips, techniques, and focus on key performance indicators that the course provides, but because most of our attendees came through it with more self-esteem, confidence, and professional pride. Three out of the four who have gone through the course have shown significant professional growth. I think 75% is a pretty good batting average.
Based on results so far, we have recently decided to make course attendance mandatory for all our team members.s
Our average bill for December 2019 was €67.50
Our average bill for December 2020 (with a 10% price increase) was €104.50 an increase of €36.70 or 54% increase!
This change was absolutely from doing the Super Stylist online course and to the commitment of our team to self and business development.el
Both salons +14.3% on services, and this is amazing! Combined retail for both salons inc +64.4% compared to same period last year.
Overall adding both salons together increase 11% (inc hair and retail)
These figures are amazing, taking into consideration lockdown and two team members less in one of the salons, I'm very pleased, definitely due to the Super Stylist course!v
Super stylist helped me and my team to increase 40% on products sales from the first month.
It also helped to create the foundations for an even more professional approach to hairdressing. Most importantly, Super Stylist was a fun experience for all of us!es
I just wanted to share our last years growth even with Covid.
Our ticket per visit went up 10%, Our retail ticket went up 8%, Our service ticket went up 10%
Thanks Antony!
This course has not only reenergised me as an owner but it has bought my team to life! I can not thank you enough.
Our sales and team continue to grow at rapid speeds – I'm so excited to finally have the tools I need to stretch myself and grow my team.
We are loving this course!! We are only up to module 3 but our team are feeling super inspired and motivated.
We had our best week last week with increased client rebooking and average spend! Thank you.
Here is my stylists result from the first day after Super Stylist! 36.48% retails to service, 83.33% of guests taking retail home, over $200 in retails sales in one day!
This is fantastic! Our salon as a whole had over 29% retail to service yesterday! Thank you for all you do to grow our team!
We increased our average bill by $33.90 per client! Our pre-bookings went from 44% to 79%
We increased the number of clients buying retail during visits from 5% to 24%
My first day back to the salon I rebooked 90% of my guest and sold retail! Ur class was extraordinary!! THANK YOU!!!
By the end of Super Stylist,
you’ll have…
A more focused and professional approach
To have a successful career in hairdressing requires focus, hard work and the right mindset. Start by getting clear about what you want from your life and career, and then everything else stems from that.
Increased levels of motivation for you and your team
When your team has clarity and is united around a professional approach and defined standards of excellence, the result is higher levels of motivation which leads to increased productivity in all areas.
Proven steps to higher profit, productivity & income
As a salon owner, your job is to find the balance between running a profitable business while at the same time managing productivity and rewarding people for their effort. A stylist's personal income is directly linked to their productivity. Stylists can earn well above average by learning how small and consistent actions combine to make a massive impact on their personal income.
A new mindset around selling
Every conversation is a sales conversation – we’re selling our personalities, our expertise and our products and services. Learn the simple yet effective strategies for giving clients the complete service they deserve.
Consistent client experience
The ‘client experience' has to be consistent, and for that to happen, you need to have the training systems in place so that everyone on your team is clear about “this is how we do it here”.
Control of the numbers that determine your productivity.
Every stylist needs to have an awareness of the numbers that drive their productivity. Whether it's the total client count, average spend, re-bookings, retention, referrals, retail or frequency of visit. It's essential that they not only know what they are but, more importantly, that they know exactly what they need to do to have a positive impact on them.
HOW DOES IT WORK?
Super Stylist is an online course
Your initial investment is US$697, which gives you lifetime access to the course. This course is not a membership, once you purchase it, you own it and can work through it as many times as you wish!
If you have team members that you would like to give their own individual access to the course, you can purchase additional seats for US$25.
Each additional seat entitles your team member to:
- A unique user login enables the user to access the course on any device anytime, anywhere for 12 months.
- Individual assessment at the end of every module.
- Individual certification at the end of the course.
- Individual course dashboard to pick up where they left off.
The course owner or manager is able to:
- Add additional team members if you have a team.
- Access and track individual team members' course progress.
What's Inside
9 training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.
Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.
Course community
Keep connected, share wins, ask questions and get direct feedback from Antony right on the course platform.
Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.
Dashboard reporting tool
Keep track of where your entire team are up to, what videos they have watched, and assessments they've passed with the group management dashboard.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
The complete online Super Stylist course
- 9 Training Modules
- 10+ Hours Content
- 33+ Video Lessons
- PDF Guides Templates
- Workbook
- BONUS: Facebook Group for Community
- BONUS: 10 x One Hour Group Coaching Calls
- BONUS: Creating your Business Vision Mini Course
Your Next Step
The choice is yours, you can keep doing what you’re doing—working long days, feeling frustrated, and watching your team underperform. Or, you can take action and finally build a salon that grows beyond YOU.
Super Stylist isn’t JUST about increasing your revenue—it’s about reclaiming your time, building a stronger team, and creating a business that works for you, not because of you.
Join Super Stylist today and start your transformation.
Real People.
Real Results.
“From a financial perspective the return on the investment for the Super Stylist course is phenomenal!”
‘With the Super Stylist course I can clearly show you on a graph that our stylists who have done the Super Stylist course are way ahead of our stylists that have not done the Super stylist course insofar as utilisation, the growth of their column, average ticket, achieving their daily and their weekly targets, and how they’ve become successful quickly.'
“The Super Stylist course has helped make our stylists more aware of the potential they have in the eight hours they are at work every day. “
“Whether it’s in the consultation or talking about the products, our team are now more confident and more natural in their approach to educating the clients about our products and services.
As a result, our average bill and rebooking percentage have definitely improved, with almost every hairdresser on our team now at least 80% booked every day.”
“Just in my personal retail sales alone, I'd paid for the course inside the first six weeks”
When it comes to the investment I made in the course, just in my personal retail sales alone, I'd paid for the course inside the first six weeks of starting just with the additional retail I was doing.
And for my team I think first and foremost the biggest change has been around mindset, whether it was about rebooking, retail, client experience, those three things have been put front and centre of the client journey,
Save
your
space
today
Pay in full
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I can’t wait for you to join the super stylist course
I created this course because I’m passionate about helping salon owners and stylists develop their careers and lives. Once you learn the craft, there’s a massive knowledge gap around how to turn your skills into profit.
Super Stylist demystifies the business side of hairdressing, teaching you the communication tools and systems to become a successful and well-rewarded hairdresser. Think of it as a “personal business development program” specifically for hairdressers.
And while the course does that, it’s become about so much more. It’s about finding out who you are, having a dream and acting on it, having fun, working shoulder to shoulder with friends, finding your passion, having more freedom over your working hours – and, of course, making money and living the lifestyle you want.
Super Stylist is a course that teaches hairdressers the “foundations for business success” – practical advice that’s taken me an entire career to perfect!
See you on the inside,
Frequently asked questions
After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.
Yes! The Super Stylist course is a pre-recorded course made up of 9 modules with a total of 33 videos [ranging from 10 mins to 35 minutes]
Yes! If you are based in the US or Canada head on over to the Pro Rewards Program on Paulmitchellpro.com where you can find out more and purchase your GROW Bucks to put towards any of our courses, coaching or books.
An essential component of this course is the comments section located directly underneath every video lesson, here you and your whole team can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.
I agree that's often the case, one of the reasons is you go to a seminar leave all pumped up and within a week it's back to business as usual. The advantage of this course is that you own it and can review it again and again. Secondly, there's a lot of content in this course that deals with having the right mindset, when you can change how someone ‘Shows up' every day you change the results long term.
Yes, the intention is that you give your team members access via their own unique login/seat. Each unique login is an additional US$25. This then enables the individual to access the course on any device at any time for 12 months. It also enables you to monitor their progress.
As the owner of the Super Stylist Course you have the ability to purchase additional seats at any time in the future as you onboard new team members that you wish to put through the program.
The owner of the course is given their own team dashboard where they can add as many salon team members as they like at any time for an additional US$25 each.
The dashboard also allows the salon owner/manager the opportunity to view their teams progress throughout the course, view their assessment results and reset passwords.
No! You don’t have to get your team altogether at the same time! You could if you wanted to and I think that there is a benefit to having a group of people go through it together as they can discuss the learnings and even role play if they wish to as they work through the content and discuss what is and isn’t working for them.
The course is made up of 33 videos plus a 70 page workbook and can be done at any time, I suggest that people spread it out over a few weeks so that they can integrate and try out ideas as they go as opposed to binge watch.
The other advantage is that as it's video which you own [as opposed to attending a 1 day course that you forget] you can revisit any section to review as many times as you wish.
Also, when new staff members join they would work through the program [probably on their own] so that they are aware of the salon culture and standards in these areas.
In the course workbook and the downloads section there is a calendar to fill out manually to track your progress as you work through the course.
At the end of every video [33 videos in total] there is a summary section and a series of action steps to implement followed by a short assessment to see how much information is retained.
There is also a series of graphs in the workbook for individuals to manually track their productivity as they work through the program.
The course owner will have access to their own team dashboard where they can view all of their team members progress and assessments throughout the course.
The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it. We also offer a digital workbook.
The course is made up of 9 modules which contain 33 videos in total. The shortest video is 10 minutes and the longest 35 minutes. In total there is over 10 hours of video content.
At the end of every video is a summary and action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.
My recommendation is that you do at least 1 module each week, so that the entire course is completed in 9 weeks. However I also fully respect that you will adapt the time frame based on your experience level and whether you are doing it as part of a group or alone.
Yes! I use the term ‘stylist’ very loosely. The course is aimed at anyone in the hair and beauty business. Whether you are a colourist, hair stylist, barber or even beauty therapist you still rebook, retail, generate referrals, sell an experience and build relationships and do consultations etc.
No! The entire course content is available immediately to you upon joining. Occasionally course bonuses may be added in at a later date at no charge.
No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments unless you want to purchase additional seats.
No! The cost of the course isn't able to be split between different salons. The only exception is if you own more than one salon then the course can be shared amongst your different locations in-line with the number of participants that you purchased in the course package.
If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.
Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
There aren't any haircuts and colours demonstrated in the Super Stylist course. This course is not about the technical and creative side of what makes you a successful stylist, it is about the people and communication skills needed to succeed.
Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.
The Super Stylist book and the 1 day seminar is the inspiration for the online course but there is way more content in the online course so whilst some of it may be familiar there is a lot of new content that goes into a lot more depth and detail.
Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.
I believe that this will set people up from the beginning to be the best possible version of themselves regardless of what stage of their career they are at.
The secret to success is always about having strong fundamentals whether it is in cutting and colouring skills or in communication skills. Regardless of how long you have been in the industry revisiting fundamentals is always a way to strengthen our knowledge and improve our results.
Please get in touch with melinda@growmysalonbusiness with details of how many colleges and how many students.
Still have some Q's?
Ask away…
Business School Live
24 November 2024
GROW Business
School Live
Your step-by-step guide to creating a profitable and successful salon business.
LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London LIVE EVENT / 16th + 17th March 2025 / London
Spend two days with us and move the needle
If you’re done waiting for a successful salon business to magically appear and are ready to do the work to make it happen, this 2-day Business School event is for YOU.
At Grow, we don’t stop at inspiration; we push you to take action. We don’t merely talk about salon success; we show you exactly how—step by step.
What is Grow Business School Live?
Grow Business School Live is an intensive, no-BS experience designed to give you a clear, actionable roadmap to building a profitable and successful salon business on YOUR terms. Led by Antony Whitaker, this is more than a seminar—it’s your ticket to transforming your salon’s future.
Whether you’re an aspiring salon owner…
or a seasoned business owner, this workshop will equip you with the tools to put your salon on the fast track for growth. You’ll leave with a plan that you can start executing immediately.
What we cover
DAY ONE – 9am – 5pm
On day one, we start with management and marketing, identifying your business's current position and crafting a vision for where you want it to be in three years.
Together, we’ll explore your brand positioning, identify your target market, and design a client journey tailored to your ideal client's needs.
As part of this, we’ll examine how digital marketing strategies can enhance your overall approach, ensuring your business thrives both online and offline.
DAY TWO – 9am – 5pm
Day two shifts the focus to money and team management. You'll learn to get to grips with your profit and loss, learn key benchmarks in your business, and understand the numbers that drive success.
We’ll cover pricing your services, setting budgets, and navigating different ways to pay your team.
You’ll leave feeling re-inspired, motivated, better informed and ready to take your business forward.
Why you need to be there…
No waiting, no hoping. You’ll walk away with action taken at the workshop and a plan on how to continue making progress in the future. This is about taking action—right now.
Learn from the Best
Antony Whitaker is an expert salon coach—so we’ve got you covered. He’s been where you are and knows exactly how to help you get to where you want to go. Find out more about Antony here
WHAT TO EXPECT
2 Days of presentations, coaching, and networking
Learn the step-by-step business strategies to build your salon’s financial future.
Interactive exercises and live coaching
Get opportunities for live feedback and network with like-minded individuals.
Mindset-specific segments
Learn how to master your mindset and be the leader and manager that your team needs you to be.
Get ready to embody your abundant self
Get clear on your future and align your actions to match so you can leave the workshop that much closer to becoming the salon owner you know you can be.
Network with other salon owners
Connect with like-minded people committed to building better businesses.
Empowered environment
Join a room full of ambitious go-getters ready to challenge myths and create salon success.
Fuel to keep you going
Croissants & pastries on arrival, sit-down lunch, tea, coffee, water and snacks during the day.
Business School Live workbook
Receive a copy of the physical workbook and get ready to document all of your business building ideas.
Clear implementation plan
Most importantly, leave with a step-by-step plan to start taking action now.
An intimate group
This is an intimate event for a limited amount of people. Don't wait this event will sell out!
Your Ticket to Grow Business School Live Unlocks: The essential business skills that every salon owner needs but was never taught!
This isn’t another typical seminar—it’s a high-impact program led by Antony Whitaker designed to move you from knowing to doing.
What you may be thinking…
“I Don’t Have Time”
This workshop is made for people with busy lives. In a power-packed 2 days, you'll gain the clarity and action plan to start making real change immediately. Two days that can revolutionise your business and financial future. Think about that.
“Is it Worth the Investment?”
For less than the cost of a weekend getaway, you get access to proven strategies, live coaching opportunities, and a network that’s ready to elevate you. You’re not just buying a ticket; you’re investing in your future.
“I’m Not a Hairdresser. Will I Still Benefit?”
Absolutely. Whether you’re a stand behind the chair stylist or have come into this industry from the outside these two days will move the needle in your business.
WHAT OTHERS SAY
“There is no one on the planet that delivers such an honest and open dialogue with hairdressers!
– Peter Hedge, Oscar Oscar Salons, Australia
–
“Antony brought a great message to 439 salon owners and managers focusing on what it takes to build a great team and to do it with a sense of financial acumen that every salon owner should aspire to.
– Howard and Josh Hafetz, The Art Of Business, Philadelphia, USA
–
“Inspirational! A total game changer, I will be setting my sight higher with all aspects of my life, not just hairdressing
– Beth Allison Spruicll, USA
“Excellent, great content and delivery right on the mark. The message met our business objectives perfectly
– Diane Marsh, UK General Manager Sassoon Salon
–
“I have witnessed firsthand how Antony’s simple, back- to-basics approach has helped educate our industry on the business skills needed to run a successful, profitable business. With Antony’s tutoring, people seem to get it!
– Winn Claybaugh, Dean & Cofounder of Paul Mitchell Schools, USA
–
“Antony is a very dedicated, impressive and energetic instructor. He knows what the hairdressers want to know and he knows how to tell it.
– Özlem Altınay, Turkey
When & Where
16th + 17th March 2025
House of Sassoon, Soho, London
The House of Sassoon, located in the heart of Soho, London, is a vibrant space with deep ties to the city's rich fashion and creative history. It’s a hub for creativity, education, and inspiration, making it the perfect location for our 2 day event.
Everything we cover
DAY ONE – MANAGEMENT & MARKETING
- Identify your salon's current strengths and weaknesses. Where are you on the business growth Life Cycle?
- Where are you & where do you want to be? Craft a compelling 3-year vision that aligns with your personal goals.
- Understand where you have positioned your brand. Develop your unique brand positioning strategy so that you stand out in a crowded marketplace.
- Identify and define your ideal client profile and Target market. Understand their Needs & Expectations and what you need to do to keep them coming back.
- Designing your client's ideal journey from first impression to loyal advocate, identifying critical touchpoints throughout the client journey.
- Learn how to use Google to attract a steady flow of new clients.
- A well-managed Google Profile will produce 30% to 40% of all your web traffic and clients. Are you missing out? Learn how to set up and use your Google Business Profile to grow with Phil Evans from Salon Guru.
DAY TWO – MONEY & TEAM MANAGEMENT
- Learn salon industry benchmarks, why they’re important, how to compare your salon's financials and how benchmarking highlights where the problems and opportunities are.
- Learn to understand your profit and loss statement so that you can make smart salon management decisions based on what the numbers are really telling you.
- Learn how to price your services for profit.
- Develop profitable pricing strategies that are based on what it costs to cover all your overhead and make a profit.
- Create a 12-month budget to eliminate financial surprises.
- Understand the key financial growth metrics that every successful salon owner monitors constantly.
- Learn how to structure a level pricing system and how it integrates into how you pay your people so that it's a win for everyone.
Thank you to our sponsors
WHAT OTHERS SAY
“Inspiring, a fountain of salon industry knowledge. Each time I see Antony we take home ideas that make a measurable difference to our business. These seminars have changed our business 180 degrees, we see a huge difference in our profits.
– Lisa Dyck, Shear Bliss, Canada
–
“Loved the day! Excellent animated presenter, held everyones attention and presented business theory in an engaging and industry relevant way. This information is essential for everyone.
– Nicole Torcasio, Rokk Ebony, Australia
–
“You my friend are a gem and a true performer. Your pace and your professionalism is sewn into every beat of your performance. Thank you for growing our salon culture.
–Stephanie Kocielski, John Paul Mitchell Systems, USA
“Every time I listen to Antony I manage to get something amazing from the day. His incredible knowledge of the industries best practices and new concepts always gives me a new look at our business and how we must embrace changes every day.
– Ana Slamic, Slovenija
–
“Antony’s experience and knowledge empowers me and gives me confidence in what I need to do. If I use the fantastic information I have received today it can only make us more successful
– Michelle Cannon, Salon Utopia, Canada
–
“Antony’s education program completely changed the way we do business. His courses are for those who want to gain clarity, feel confident and be more competitive in the market.
– Zheni Pavlova, Bulgaria
“Antony is a professional fire starter.
An extraordinary educator, always interesting and entertaining, today was loaded with content you thought you knew”
-Keith Ross , UK
Frequently asked questions
As it’s an intimate group with limited seats there are no discounts for multiple bookings. We expect this event to sell out, so don’t leave it until the last minute, or you might miss out.
Yes, you can choose to pay in 6 monthly installments of £100 at checkout
Typically, these live events will have a cross-section of salons and experience levels. Antony ensures that the content is relevant to everyone in the room, regardless of their level of experience.
Yes! As you know business is constantly changing and arguably now more than ever. Keeping up with modern business building strategies is now more important than ever.
We encourage you to actively film and photograph for social media. However, you can’t set up a camera and film the entire day.
Depending on which courses you currently have, some of the content will be familiar to you. However, being in a live group environment will ensure that there will be opportunities for the content to go off in other directions to suit the needs of the audience.
If you are already a part of the GROW community and own one of our online courses, email melinda@growmysalonbusiness.com for a coupon code for £100 off. However as this is a small and intimate event, don't leave it too long as we expect this event to sell out!
Yes! I have worked in over 50 countries and I can confidently say that the contents of this 2 day event are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
There aren't any haircuts and colours demonstrated during this 2 day event. Although we will be in a creative environment at Sassoons, this event is all about business education not technical education.
Still have some Q's?
Ask away…
Money
1 September 2022
I'll help you
fall in love with the
numbers in your business
We make numbers understandable for creative people, showing real examples of how small yet significant improvements can lead to monumental results.
The ‘Money’ course is like a practical MBA designed for the hair and beauty industry. We fundamentally change the way you look at the numbers in your business and what you can do to create positive change.
By the end of the
Money course,
you’ll have a…
Better understanding of the numbers that matter
Numbers are a language of their own, and they tell you whether you are winning or losing at the game of business. If you don’t understand the ‘scoreboard’ you won't win the game.
Establish benchmarks for your business
Benchmarks are just a way of making sense of the numbers. Learn to understand the benchmarks and then you are in a position to create positive change.
Practical and realistic strategies to reduce outgoings
Your business is like a game, and like every game, not everyone can be a winner. Learning to win the game of business is finding the balance between increasing the income and managing the outgoings.
A good understanding of the 3 main financial reports
There are 3 basic reports that a small business needs to keep track of its finances; the balance sheet, the cash flow statement, and the profit and loss statement
Strategies for managing employee costs
The single biggest overhead in a hair salon is the employee costs. Get it wrong and it will destroy any chance of making a profit. Get it right and it’s a win:win for everyone concerned.
Know how to work out your pricing for profit
Having an understanding of how to price your services correctly is an essential component of running a profitable business.
Understand how to set up and use a cash flow forecast
Money is constantly in motion, and without a cash flow forecast, it’s easy to run out of money before you’ve run out of month. Having a cash flow forecast keeps you on track and prevents unnecessary surprises.
Productivity systems
Your business is a collection of systems. Learn how to establish and manage the productivity of the business and the individuals who work in it.
“Some weeks I saw my profits go up to 24% I haven't seen that in 23 years of running a salon.”
The money course has helped me take my salon finances seriously. I've taken so many of these courses on financial management but I don't think there's been one that has as much detail as this course and spoken in a way where I could really understand and connect like I was talking to a peer. Someone who's been through it all and really knows their stuff.
You can't put a price on this. I actually don't think you’re charging enough for this course! Not that I want you to raise the price but what you're getting is 10 X what you’re charging for this program.
Mario Verrilli
Onaré Salon
You’ll get value from
this if you’re…
A salon owner or manager that recognises that what is holding most businesses back is a lack of financial literacy, meaning that it’s a lack of understanding of how a business works from a financial perspective that holds most businesses back.
Learning to understand the numbers in business and how you can impact them positively is the key to financial success.
This entire course is aimed at improving your financial literacy and putting the systems and processes in place that will put you and your business on the fast track to success.
The Money Course will change your life if you’re a…
Salon owner or manager who recognises that putting the right steps in the right order can transform your business. Our step by step approach helps you build a solid financial foundation, and real examples of how to make small yet significant improvements that can lead to monumental results where growth becomes predictable.
“I've not only increased revenue but also created a more motivated team.”
The Money Course has had a positive impact on every aspect of my business, from client satisfaction to employee morale…
As I worked my way through the Money Course, I realized that I had been missing a piece of the puzzle. It wasn't just about understanding numbers; it was about gaining clarity and confidence in managing my salon's finances properly.”
-Bridget Haren
Bridget Haren Hair & Beauty
What's Inside
Training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.
Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.
Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.
Connect with a supportive community
Access a private Facebook community and share advice with other salon owners and managers who are working through the program at the same time as you.
LIVE group coaching with Antony
Join me for 10 x FREE one-hour group coaching sessions over 12 months to troubleshoot and gain clarity. Calls are recorded in case you miss the live Q&A.
Done for you calculators & spreadsheets
With these plug-and-play templates, you won’t have to reinvent the wheel, and they will save you hours as you’ll easily adapt them to suit your business objectives.
You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!
The complete online Money course
- 9 Training Modules
- 18+ Hours Content
- 59+ Video Lessons
- PDF guides Templates
- Workbook
- Calculators
- BONUS: 10 X 1 Hour Coaching Calls
- BONUS: Private Facebook Group
- BONUS: Private Money Course Podcast
The Money Course
- Module 1 – Financial Foundations
- Module 2 – Getting Organised
- Module 3 – How do I read Financial Statements?
- Module 4 – How do I Make Sense of the Numbers?
- Module 5 – How do I Reduce my Salon Outgoings?
- Module 6 – How Do I Set my Salon Budgets?
- Module 7 – How do I Price my Salon Services?
- Module 8 – How do I Pay my Salon Team
- Module 9 – How do I Increase my Salon Income?
“What I gained by being a more profitable business is so much more than the cost of the course!”
“If you're thinking of doing the Money course, but you're sitting on the fence, I would recommend that you go ahead and do it because what you're going to gain from it makes the cost of the course insignificant in comparison to the longer term benefits that I have managed to get.
What I have saved by sorting out our expenditure, and then gained by being a more profitable business is so much more than the cost of the course.
After all was said and done last year we had a post tax profit of £80,000 across the two salons. I just wanted to say thanks, as the Money course and cash flow forecast have made this possible.“
-Billy Ryan
Tribe Salon
“I wish I had this course, when I started!”
“One of the most important parts of the course for me was the pricing module because it forced me to reevaluate my salon services, from the time I allocated for appointments to the price points for each service.
The formula provided made everything easy to work out and was an absolute godsend. It was brilliant!” I wish I had this course when I started!
-Michelle England
Michelle England Salon
I LOOK FORWARD TO SEEING YOU ON THE INSIDE.
I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.
The ‘Money’ Course demystifies the business side of hairdressing, teaching you the financial tools and systems to take control of your salon finances and build a profitable business.
I recognise that everyone going through this course will have varying degrees of experience, so this course builds on solid foundations, with each module building onto the next.
By taking this approach, the result is a complete and comprehensive financial management course.
‘Money’ is a course that teaches hairdressers the foundations for good financial management, practical advice that sets you on the path to financial success.
See you on the inside,
What
others
say
The best thing about the MONEY course for me was the spreadsheets that helped me to understand how much my business costs per minute. Was the course value for money? 100%
I participated in the money course and it was so valuable. I had no idea about my figures before the course. Now I have a good understanding of my business. PLUS the group couching calls are next level.
The investment I made in the course has been a thousand percent good value!
Nobody can do any of these courses, and not take some golden jewels out of them. Even just the smallest thing makes the biggest difference. I love the accountability that it gives me.
Investing in the course has been a great decision and good value, it's so worth it! Antony’s a very good educator and he explains complicated things so that they are very easy to understand.
Frequently asked questions
After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.
Yes! The Money course is a pre-recorded course made up of a series of 9 modules and within each module are a series of videos [ranging from 10 mins to 45 minutes]. As well as the videos there are a series of 10 group coaching calls for live question and answer session.
The first option is the ‘Money course and GROUP coaching’ package at an investment of $US847. With this option you have the opportunity to join in on 10 x 1 hour group coaching sessions over zoom where you can have any of your questions answered as well as be part of a larger sharing community. These calls are at fixed times on Mondays every month for 12 months excluding August and December 2024. In the event you can't attend live you can still email in questions beforehand which will be answered on the call. All group coaching calls are recorded and put into your course library to review in your own time.
The second option is the ‘Money course plus PRIVATE coaching at an investment of US$1,997. Some people prefer the option of a more private 1-1 coaching session. This package includes the ‘Money Course’ plus 4 x 1 hour PRIVATE coaching sessions at a time that works for you. All of your coaching calls are recorded and put into your own PRIVATE course library to review again in your own time.
Monday 23rd September 2024
Monday 28th October 2024
Monday 25th November 2024
All coaching calls are recorded and added to your course call library so you can rewatch or watch in your own time.
An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.
The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it.
The course is made up of 9 modules which contain a series of videos. The shortest video is just under 10 minutes and the longest 45 minutes. In total there is over 11 hours of video content.
At the end of every video is a summary and in some cases action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.
No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.
No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments.
No! The cost of the course isn't able to be split between different salons.
The course package including the group coaching calls and the course guarantee is applicable to 1 business entity regardless of whether they are a business unit of 1 or many.
If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.
Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.
Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.
Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.
