4 Essential Lessons in Salon Management

26 March 2024

– Free Masterclass

4 Essential Lessons in Salon Management

to set you up for success

IN THIS VALUE PACKED MASTERCLASS YOU’LL DISCOVER:

01

What the biggest roadblocks are that get in the way of you becoming a better leader and manager and more importantly how to blast through them!

02

What are the most empowering questions that you need to focus on as an owner or manager when things are in a slump?

03

How and why you need to create a ‘salon management eco system' where all the pieces of the puzzle are working together to build a thriving and sustainable salon business.

04

Why employing a manager to sort out your problems can sometimes be a mistake and what you need to do instead.

05

What the sweet spot is that the most effective managers find and how you too can find it…

06

Why many salon owners leave out the most important steps when creating a vision for their business and what the 4 main components of creating an empowering business vision are.

A note from Antony

Congratulations you're a business owner! Never forget that’s a huge step in itself, and a step that many people never have the courage to take. 

But as we both know, starting a business is one thing, building a business, creating a brand and managing a team is another thing again.  

Like it or not your business is a reflection of you, and if you don’t grow your business never will.  And yet few business owners commit to ongoing personal and professional business development.

Their indifference is your advantage. Because if you’re willing to spend 60 minutes to discover the ‘4 Essential Lessons In Salon Management’ then you are putting you and your business at a competitive advantage. And in business today you need every advantage you can get. 

Following this ‘Masterclass’ you’ll know exactly what the next steps are that you need to put in place in order to take your business the next level! 

The only question is, “are you ready for it?” 

Click here to choose a time that works for you.

See you there!

Creating the client experience

2 August 2023

– Mini-course

Creating the
client experience


This is how
we do it here!

The ‘Creating the Client Experience' mini-course is your complete blueprint for developing a consistent client journey that's in line with your brand values.

Your job as the salon owner is to define the client experience, develop the systems to make it repeatable and train your team to deliver it.

This mini-course walks you step by step through the process of developing a consistent brand standard for your client experience so that everyone on your team knows this is how we do it here!

WHY DO I
NEED THIS?

The biggest issue holding salons back from growing isn’t finding new clients, it’s keeping the ones you’ve got. If you were able to keep every new client, just imagine how big your business would be! 

Unfortunately, the single biggest reason why clients don’t come back isn’t that they don’t like their hair or even the price, it’s because of a poor or indifferent experience. 

Who is this for?

This mini-course is for salon owners and their teams who want to put the systems in place to define the client experience and get more consistent standards and a defined culture. So that everyone on the team knows that ‘This is how we do it here!’

You’ll get value from this if you’re…

A salon owner looking to create a consistent brand message and service standards for your team to follow.

The salon business is a highly competitive industry, your brand needs to stand for something. The way to do that is to define your brand values and what that looks like from a client service experience.

How will this
help me?

Great service is consistent service

Consistent levels of service only happen when there are systems, processes and training in place to guarantee a brand standard no matter who the client comes into contact with.

Defining the service experience for your ideal client

In any client-facing business, the benchmark for great service begins by first defining a service experience that’s a match for your ideal client.

Align the values of the brand and the client

Client loyalty happens when the values of the brand and the client are aligned and form a professional relationship and a consistent brand experience.

The salon business relies on repeat business

If your business model is based on a ‘one off’ transaction, you’re making it very hard on yourself to succeed. Salon success depends on ‘repeat business’, and that only happens when there's a consistent brand experience.

How to identify the key touch points on the client journey

In every client exchange, there are a series of touch points throughout the client journey. Your job as the owner is to identify the key moments and develop non-negotiable or best practice standards for every step of that journey. 

Develop a culture that reflects YOUR values

‘Salon culture' is the invisible element your team and clients feel when they walk through the door. You’ll learn how to define, nurture and protect it.

An aligned and productive team

By defining a service vision, setting clear expectations and creating a feeling of belonging, your team will be more aligned than you’ve ever seen them before.

Create a bespoke but flexible brand experience

The client experience is a journey that needs to be thought through and planned out every step of the way. But it also needs to empower those on your team to adapt and personalise the experience to suit the individual. 

What's Inside

Throughout the ‘Creating the Client Experience' mini-course, I guide you step-by-step through defining and delivering a unique service vision that represents your salon culture so that your service standards and the client experience are consistent and on brand.

This mini-course is one of over 50 lessons in our ‘Salon Management’ course. Should you wish to upgrade to the Salon Management course within 90 days of purchase, the cost of this mini-course will be deducted from the full Salon Management course price.

1 hour training video packed with advice
This one-hour video tutorial walks you through a step-by-step framework for each step along the client journey with key points and suggested action steps for you and your team.

Workbook to take action from day one
Turn theory into action with a workbook to keep you engaged and on track as you develop and begin documenting the systems as you work through the content. This is your key to making lasting change.

You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!

ENROL IN
THIS
COURSE
TODAY

Creating the client experience
$47
The price shown is in USD, once you click ‘Enrol Now' it will automatically show in your local currency on the enrolment page.

Want to use your JPMS Pro Rewards Points to purchase? Find out how?

– A note from Antony

I LOOK FORWARD TO SEEING YOU ON THE INSIDE.

I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.

The ‘Creating The Client Experience’ mini course is one of over 50 lessons in our salon ‘Management’ course. 

The objective of this mini course is to help you and your team define a client experience that is in line with your brand values and client expectations. The end goal is to develop the systems to make them repeatable and train your team to deliver them. 

I recognise that everyone going through this course will have unique businesses, so the structure of the course leads you through a process of creating a client experience that reflects your business culture and the needs and expectations of your salon clients. 

This course walks you step by step through that process, whether you choose to do it yourself or, as I recommend that you do it as a team-building exercise.

By taking this approach, you are getting your team involved in the process which increases their understanding of why it is so important the result is a complete and comprehensive set of service standards throughout the client journey.

See you on the inside,

– FAQ

Frequently asked questions

Is the Course all on-line?

Yes! The ‘creating the Client Experience' mini-course is completely online, that way you can watch and rewatch in your own time.

How do I upgrade to the full Salon Management course?

All you need to do is purchase the Salon Management course using the same email address within 90 days and it will automatically deduct the mini-course price of USD $47 off the full price of the Salon Management course at checkout.

 

I prefer live seminars so that I can engage and ask questions how do I ask questions during this course?

An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive direct feedback from Antony.

Do I have to do anything techie?

No! Once you register you will immediately be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.

I’m not in the UK or the US will it benefit me?

Yes! I have worked in over 50 countries and I can confidently say that the content of this course is not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.

Still not sure?

If we haven't addressed your concerns please don't hesitate to email us at support@growmysalonbusiness.com

Still have some Q's?
Ask away…

This field is for validation purposes and should be left unchanged.

Management

14 April 2022

– Welcome to the

Management
Course

Learn the systems
and mindset to
manage your salon

The low-down for salon owners and managers who want to get super organised so they can expand or take more of a back seat. You’ll learn new tools and systems to streamline your business, create your culture and define a bold vision for your team.

Who is it for?

The Salon Management Course will change your life if you're a salon owner or manager who wants to build a business that runs efficiently (even when you’re not there) and finally put the systems in place to get more consistent standards and a defined culture. Whether you want to take over the world (or take more of a back seat), this course will show you the most direct path to success.

You’ll get value from this if you’re a…

Salon owner with ambitions to expand or take more of a back seat, BUT you want help to develop your own managers with the skills needed to manage and grow the business.

Manager of a busy salon who is full of enthusiasm and energy and is looking for a proven system and the most direct path to create a better culture and a motivated, goal-oriented team.

By the end of the
Salon Management course,
you’ll have a…

New and unstoppable mindset

Rock up to work with a more focused, consistent and professional mindset that rubs off on your team. Find the energy and motivation to get things done.

Plan of action that will happen

Stop running your business month to month with no long-term vision – instead, you’ll set clear targets for the team and put a strategy in place to get you there.

Culture that reflects YOUR values

“Salon culture” is the invisible element your team and clients feel when they walk through the door. You’ll learn how to define, nurture and protect it.

A consistent brand message

In a highly competitive industry, your brand needs to stand for something. The way to do that is to define your brand values and what that looks like from a client service experience.

Productive team with sky high energy

By sharing your vision, setting clear targets
and creating a feeling of belonging, your team will be more motivated than you’ve ever seen them before.

A clear purpose that helps attracts talent

We all want to do meaningful work we believe in. By creating a sense of purpose, you’ll develop a culture that sets your team up for success.

Better relationships and communication

Develop the leadership and ”people skills” needed to have open conversations, nurture your team, mentor their careers, and get the best from them.

A business that works without you

Your business should not be reliant on you doing everything. Learn to create the systems that free you up to grow a business that runs like clockwork.

“The journey from a small studio to a full-scale salon with employees and renters was exciting but challenging.”

“I quickly realized I needed more than just resilience, I needed a solid strategy for growth. That’s when I found the Salon Management course, and it changed everything!

The return on investment of your time and money is worth it without a doubt, it's like pennies compared to having to go back to college.”

-Ashley Renee
The Salon Venice

Read More

What's Inside

The salon ‘Management’ course is your complete blueprint for managing a salon successfully.

I will take you by the hand and guide you through a series of step-by-step bite-size video trainings on how to develop a vision and create a modern salon culture by putting the systems and structure in place so that the business is not 100% reliant on you.

8 training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.

Workbook to take action from day one
Turn theory into action with a workbook to keep you engaged and on track as you implement and work through the content. This is your key to making lasting changes from day one.

Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.

LIVE group coaching with Antony
Join me for 10 x FREE one-hour group coaching sessions to troubleshoot and gain clarity. Calls are recorded in case you miss the live Q&A.

Connect with a supportive community Access a private Facebook community and share advice with other salon owners and managers who are working through the program at the same time as you.

Done for you Templates, Forms, Checklists
With these plug-and-play templates, you won’t have to reinvent the wheel, and they will save you hours as you’ll easily adapt them to suit your business objectives.

You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!

The complete online Management course

  • 8 Training Modules
  • 16+ Hours content
  • 59+ Video lessons
  • PDF guides Templates
  • Workbook
  • Done for you Templates – Forms – Checklists
  • BONUS: Facebook Group
  • BONUS: 10 x One hour group coaching calls
  • BONUS: Private Management course podcast

WHAT WE COVER…

With the Salon Management Course, you’ll learn to streamline your business, create your culture and define a bold vision for your team. The salon ‘Management’ course is your complete blueprint for managing a salon successfully.

It is made up of 8 modules, with each module covering a specific area of salon management. Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course and any updates, so jump back in whenever you need a refresher.

Modules

Module 1. Getting Focused

Module 2. Systems & Process Management

Module 3. Culture Management

Module 4. Self Management

Module 5. Time Management

Module 6. People Management

Module 7. Operations Management

Module 8. Client Management

Course Introduction

Lesson 1: Course content overview

Lesson 2: How to use this course

Lesson 3: How we learn

Lesson 4: Look for the nuggets

Lesson 5. Legislation compliance

Module 1. Getting Focused

Lesson 1: What would you like to get from the course

Lesson 2: Create it on paper

Lesson 3: The top 3 challenges

Lesson 4: Managing the life cycle of business

Lesson 5: S.W.O.T. Analysis

Module 2. Systems and Processes

Lesson 1: The tools of management

Lesson 2: The systems and processes of management

Lesson 3: The leadership and people skills of management

Module 3. Culture Management

Lesson 1: Getting clarity on you and your business

Lesson 2: What is your business model?

Lesson 3: What is your business vision?

Module 4. Self Management

Lesson 1: Intentional goal setting

Lesson 2: Action plans

Lesson 3: Leadership 1.01

Lesson 4: Self motivation

Module 5. Time Management

Lesson 1: Time Management

Lesson 2: Make meetings work

Lesson 3: Managing team meetings

Lesson 4: Delegation

Lesson 5: Outsourcing

Lesson 6: Juggling the role of stylist and manager

Lesson 7: Stepping away from behind the chair

Module 6. People Management

Lesson 1: Partnerships

Lesson 2: Family businesses

Lesson 3: New manager challenges

Lesson 4: Non hairdresser managers

Lesson 5: External team management

Lesson 6: Communication systems

Lesson 7: Setting a new manager up to succeed

Module 7. Operations Management

Lesson 1: Organisation chart

Lesson 2: Why you need systems

Lesson 3: Policy and procedures manual

Lesson 4: Operations manual

Lesson 5: Facilities management

Lesson 6: Inventory management

Lesson 7: The onboarding process

Lesson 8: Human resource management

Module 8. Client Management

Lesson 1: Creating the client experience

Lesson 2: Dealing with complaints

Lesson 3: Managing your online reputation

Lesson 4: Cancellation policy

Lesson 5: Client relationship management

Lesson 6: The wrap up

– A note from Antony

I LOOK FORWARD TO SEEING YOU ON THE INSIDE.

The transition from hairstylist to becoming a salon owner and manager happens overnight, but unfortunately, more often than not, that transition happens with very little training or true understanding of the responsibilities that come with it.  

As a hairdresser, former multi-salon owner, educator and business coach, I created this course so that salon owners and managers had both the understanding and the tools needed to guide them through the journey of becoming an effective leader and manager.

I recognise that everyone going through this course will have varying degrees of experience, so this course builds on solid foundations, with each module building on the next. 

The result is a comprehensive guide that covers the functions of management regardless of at what point of the  journey you are on.. 

‘Management’ is a course that teaches both hairdressers and non-hairdressers the foundations of management. The lessons within the course are full of practical step by step advice and resources that set you on the path to becoming a more effective leader and salon manager.    

See you on the inside,

Super Stylist

9 February 2023

– Welcome to the

Super Stylist
Course

The most
comprehensive course
of its kind

The Super Stylist course walks you step by step through a proven system of what you need to do to become a highly productive and well-paid professional stylist.

A masterclass for salon owners and individual stylists. It’s one thing being great at doing hair, but it’s the “other stuff” that opens the door to higher earnings. Super Stylist covers the foundations you NEED to make more money and be part of an incredible culture.

WHO IS IT FOR?

Before I tell you all about this career defining program, let's talk about who this is really for.

You'll get value from this if you're a…

Salon owner who recognises that the key to salon success is getting those on their team to maximise their productivity when they are behind the chair.

Stylist who is full of enthusiasm and energy that wants to be shown the most direct path and a proven system to becoming a productive and well rewarded stylist.

By the end of Super Stylist,
you’ll have…

A more focused and professional approach

To have a successful career in hairdressing requires focus, hard work and the right mindset. Start by getting clear about what you want from your life and career, and then everything else stems from that.

Increased levels of motivation for you and your team

When your team has clarity and is united around a professional approach and defined standards of excellence, the result is higher levels of motivation which leads to increased productivity in all areas.

Proven steps to higher profit, productivity & income

As a salon owner, your job is to find the balance between running a profitable business while at the same time managing productivity and rewarding people for their effort. A stylist's personal income is directly linked to their productivity. Stylists can earn well above average by learning how small and consistent actions combine to make a massive impact on their personal income.

A new mindset around selling

Every conversation is a sales conversation – we’re selling our personalities, our expertise and our products and services. Learn the simple yet effective strategies for giving clients the complete service they deserve.

Consistent client experience

The ‘client experience' has to be consistent, and for that to happen, you need to have the training systems in place so that everyone on your team is clear about “this is how we do it here”.

Control of the numbers that determine your productivity.

Every stylist needs to have an awareness of the numbers that drive their productivity. Whether it's the total client count, average spend, re-bookings, retention, referrals, retail or frequency of visit. It's essential that they not only know what they are but, more importantly, that they know exactly what they need to do to have a positive impact on them.

The Super Stylist System

  • Module 1 – Getting Focused
  • Module 2 – I want to be a Super Stylist
  • Module 3 – Inspire Me
  • Module 4 – The marketing of you
  • Module 5 – What do you Believe?
  • Module 6 – Repeat Business
  • Module 7 – Selling Stuff
  • Module 8 – Know your numbers
  • Module 9 – Become More

HOW DOES IT WORK?

Super Stylist is an online course

Your initial investment is US$697, which gives you ownership of the course. This course is not a membership, once you purchase it, you own it and can work through it as many times as you wish!

If you have team members that you would like to give their own individual access to the course, you can purchase additional seats for US$25.

Each additional seat entitles your team member to:

  • A unique user login enables the user to access the course on any device anytime, anywhere for 12 months.
  • Individual assessment at the end of every module.
  • Individual certification at the end of the course.
  • Individual course dashboard to pick up where they left off.

The course owner or manager is able to:

  • Add additional team members if you have a team.
  • Access and track individual team members' course progress.

What's Inside

9 training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.

Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.

Course community
Keep connected, share wins, ask questions and get direct feedback from Antony right on the course platform.

Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.

Dashboard reporting tool
Keep track of where your entire team are up to, what videos they have watched, and assessments they've passed with the group management dashboard.

You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!

The complete online Super Stylist course

  • 9 Training Modules
  • 10+ Hours content
  • 33+ Video lessons
  • PDF guides Templates
  • Workbook

Super Stylist is a life-changing experience

– Josh Hamilton South Carolina, US

With sales up 46.3% compared to last September.

I have to credit the Super Stylist training for a large part of our improvement. Not just because of the tips, techniques, and focus on key performance indicators that the course provides, but because most of our attendees came through it with more self-esteem, confidence, and professional pride. Three out of the four who have gone through the course have shown significant professional growth. I think 75% is a pretty good batting average.

Based on results so far, we have recently decided to make course attendance mandatory for all our team members.

– Valerie Finnegan Cahill Cork, Ireland

Our average bill for December 2019 was €67.50

Our average bill for December 2020 (with a 10% price increase) was €104.50 an increase of €36.70 or 54% increase!

This change was absolutely from doing the Super Stylist online course and to the commitment of our team to self and business development.

– Gary Edge Zaks, United Kingdom

Both salons +14.3% on services, and this is amazing, u0022Combined retail for both salons inc +64.4% compared to same period last year.

Overall adding both salons together increase 11% (inc hair and retail)

These figures are amazing, taking into consideration lockdown and two team members less in
one of the salons, I'm very pleased, definitely due to the Super Stylist course completed
during lockdown two!

– George Kampouris Athens, Greece

Super stylist helped me and my team to increase 40% on products sales from the first month.

It also helped to create the foundations for an even more professional approach to hairdressing. Most importantly, Super Stylist was a fun experience for all of us!

– Thomas Regensburg, Germany

I just wanted to share our last years growth even with Covid.

Our ticket per visit went up 10%, Our retail ticket went up 8%, Our service ticket went up 10%

Thanks Antony!

– Stacey Pennsylvania, US

This course has not only reenergised me as an owner but it has bought my team to life! I can not thank you enough.

Our sales and team continue to grow at rapid speeds – I'm so excited to finally have the tools I need to stretch myself and grow my team.

– Natalie Sydney, Australia

We are loving this course!! We are only up to module 3 but our team are feeling super inspired and motivated.

We had our best week of 2020 last week with increased client rebooking and average spend! Thank you.

– Lisa Carr Michigan, US

Here is my stylists result from the first day after Super Stylist! 36.48% retails to service, 83.33% of guests taking retail home, over $200 in retails sales in one day!

This is fantastic! Our salon as a whole had over 29% retails to service yesterday! Thank you for all you do to grow our team!

– Clive Sydney, Australia

We increased our average bill by $33.90 per client! Our pre-bookings went from 44% to 79%

We increased the number of clients buying retail during visits from 5% to 24%

Save
your
space
today

Course 1 Pay
$697
The price shown is in USD, once you click ‘Enrol Now' it will automatically show in your local currency on the enrolment page.
Pay in 1 payment
Course 3 Pay
$249 x 3
The price shown is in USD, once you click ‘Enrol Now' it will automatically show in your local currency on the enrolment page.
Pay in 3 payments spread the cost over three months ($249 per month)

Want to use your JPMS Pro Rewards Points to purchase? Find out how?

– A note from Antony

I can’t wait for you to join the super stylist course

I created this course because I’m passionate about helping salon owners and stylists develop their careers and lives. Once you learn the craft, there’s a massive knowledge gap around how to turn your skills into profit.

Super Stylist demystifies the business side of hairdressing, teaching you the communication tools and systems to become a successful and well-rewarded hairdresser. Think of it as a “personal business development program” specifically for hairdressers.

And while the course does that, it’s become about so much more. It’s about finding out who you are, having a dream and acting on it, having fun, working shoulder to shoulder with friends, finding your passion, having more freedom over your working hours – and, of course, making money and living the lifestyle you want.

Super Stylist is a course that teaches hairdressers the “foundations for business success” – practical advice that’s taken me an entire career to perfect!

See you on the inside,

– FAQ

Frequently asked questions

Does it work?

After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.

Is the course all online?

Yes! The Super Stylist course is a pre-recorded course made up of 9 modules with a total of 33 videos [ranging from 10 mins to 35 minutes]

Can I use my John Paul Mitchell Systems Perks Points to purchase?

Yes! If you are based in the US or Canada head on over to the Perks Program on Paulmitchellpro.com where you can find out more and purchase your GROW Bucks to put towards any of our courses, coaching or books.

I prefer live seminars so that I can engage and ask questions how do I ask questions during this course?

An essential component of this course is the comments section located directly underneath every video lesson, here you and your whole team can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.

 

Courses are motivational, but often the results don't have longevity. How is this different?

I agree that's often the case, one of the reasons is you go to a seminar leave all pumped up and within a week it's back to business as usual. The advantage of this course is that you own it and can review it again and again. Secondly, there's a lot of content in this course that deals with having the right mindset, when you can change how someone ‘Shows up' every day you change the results long term.

Do my team have access to the course?

Yes, the intention is that you give your team members access via their own unique login/seat. Each unique login is an additional US$25. This then enables the individual to access the course on any device at any time for 12 months. It also enables you to monitor their progress.

As the owner of the Super Stylist Course you have the ability to purchase additional seats at any time in the future as you onboard new team members that you wish to put through the program.

What is the process for giving multiple users access?

The owner of the course is given their own team dashboard where they can add as many salon team members as they like at any time for an additional US$25 each.

The dashboard also allows the salon owner/manager the opportunity to view their teams progress throughout the course, view their assessment results and reset passwords.

Do all my team have to work through it at the same time?

No! You don’t have to get your team altogether at the same time! You could if you wanted to and I think that there is a benefit to having a group of people go through it together as they can discuss the learnings and even role play if they wish to as they work through the content and discuss what is and isn’t working for them.

The course is made up of 33 videos plus a 70 page workbook and can be done at any time, I suggest that people spread it out over a few weeks so that they can integrate and try out ideas as they go as opposed to binge watch.

The other advantage is that as it's video which you own [as opposed to attending a 1 day course that you forget] you can revisit any section to review as many times as you wish.

Also, when new staff members join they would work through the program [probably on their own] so that they are aware of the salon culture and standards in these areas.

If my team work through it individually how do I monitor their progress?

In the course workbook and the downloads section there is a calendar to fill out manually to track your progress as you work through the course.

At the end of every video [33 videos in total] there is a summary section and a series of action steps to implement followed by a short assessment to see how much information is retained.

There is also a series of graphs in the workbook for individuals to manually track their productivity as they work through the program.

The course owner will have access to their own team dashboard where they can view all of their team members progress and assessments throughout the course.

Should they all print out the workbook?

The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it. We also offer a digital workbook.

How long will it take to work my way through the course?

The course is made up of 9 modules which contain 33 videos in total. The shortest video is 10 minutes and the longest 35 minutes. In total there is over 10 hours of video content.

At the end of every video is a summary and action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.

My recommendation is that you do at least 1 module each week, so that the entire course is completed in 9 weeks. However I also fully respect that you will adapt the time frame based on your experience level and whether you are doing it as part of a group or alone.

Is the course relevant to colourists, barbers and beauty therapists?

Yes! I use the term ‘stylist’ very loosely. The course is aimed at anyone in the hair and beauty business. Whether you are a colourist, hair stylist, barber or even beauty therapist you still rebook, retail, generate referrals, sell an experience and build relationships and do consultations etc.

Is the course content drip fed?

No! The entire course content is available immediately to you upon joining. Occasionally course bonuses may be added in at a later date at no charge.

Do I have to do anything techie?

No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.

Is it a monthly membership payment?

No! You can choose to purchase the course with 1 payment  or 3 monthly instalments. There are no additional payments unless you want to purchase additional seats.

Can I share the cost with another salon?

No! The cost of the course isn't able to be split between different salons. The only exception is if you own more than one salon then the course can be shared amongst your different locations in-line with the number of participants that you purchased in the course package.

What’s the refund policy if I am not satisfied?

If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.

I’m not in the UK or the US will it benefit me?

Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.

Are there any hair cuts and colours demonstrated in the course?

There aren't any haircuts and colours demonstrated in the Super Stylist course. This course is not about the technical and creative side of what makes you a successful stylist, it is about the people and communication skills needed to succeed.

I have a franchise will your approach be a fit with our systems?

Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.

Is it the same as the Super Stylist book and seminar?

The Super Stylist book and the 1 day seminar is the inspiration for the online course but there is way more content in the online course so whilst some of it may be familiar there is a lot of new content that goes into a lot more depth and detail.

I’m already successful will it benefit me?

Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.

Is it too advanced for beauty school students?

I believe that this will set people up from the beginning to be the best possible version of themselves regardless of what stage of their career they are at.

Is it too simplistic for me I have been in the industry 25+ years?

The secret to success is always about having strong fundamentals whether it is in cutting and colouring skills or in communication skills. Regardless of how long you have been in the industry revisiting fundamentals is always a way to strengthen our knowledge and improve our results.

I have a hairdressing school what is the pricing model for schools?

Please get in touch with melinda@growmysalonbusiness with details of how many colleges and how many students.

Still have some Q's?
Ask away…

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Money

1 September 2022

– Welcome to the

Money
Course

We help you
fall in love with the
numbers in your business

We make numbers understandable for creative people, showing real examples of how small yet significant improvements can lead to monumental results.

The ‘Money’ course is like a practical MBA designed for the hair and beauty industry. We fundamentally change the way you look at the numbers in your business and what you can do to create positive change.

By the end of the
Money course,
you’ll have a…

Better understanding of the numbers that matter

Numbers are a language of their own, and they tell you whether you are winning or losing at the game of business. If you don’t understand the ‘scoreboard’ you won't win the game.

Establish benchmarks for your business

Benchmarks are just a way of making sense of the numbers. Learn to understand the benchmarks and then you are in a position to create positive change. 

Practical and realistic strategies to reduce outgoings

Your business is like a game, and like every game, not everyone can be a winner. Learning to win the game of business is finding the balance between increasing the income and managing the outgoings.

A good understanding of the 3 main financial reports 

There are 3 basic reports that a small business needs to keep track of its finances; the balance sheet, the cash flow statement, and the profit and loss statement

Strategies for managing employee costs 

The single biggest overhead in a hair salon is the employee costs. Get it wrong and it will destroy any chance of making a profit. Get it right and it’s a win:win for everyone concerned.

Know how to work out your pricing for profit

Having an understanding of how to price your services correctly is an essential component of running a profitable business.  

Understand how to set up and use a cash flow forecast

Money is constantly in motion, and without a cash flow forecast, it’s easy to run out of money before you’ve run out of month. Having a cash flow forecast keeps you on track and prevents unnecessary surprises. 

Productivity systems

Your business is a collection of systems. Learn how to establish and manage the productivity of the business and the individuals who work in it.  

You’ll get value from
this if you’re…

A salon owner or manager that recognises that what is holding most businesses back is a lack of financial literacy, meaning that it’s a lack of understanding of how a business works from a financial perspective that holds most businesses back.

Learning to understand the numbers in business and how you can impact them positively is the key to financial success. 

This entire course is aimed at improving your financial literacy and putting the systems and processes in place that will put you and your business on the fast track to success.

The Money Course will change your life if you’re a…

Salon owner or manager who recognises that putting the right steps in the right order can transform your business. Our step by step approach helps you build a solid financial foundation, and real examples of how to make small yet significant improvements that can lead to monumental results where growth becomes predictable.

“I wish I had this course, when I started!”

“One of the most important parts of the course for me was the pricing module because it forced me to reevaluate my salon services, from the time I allocated for appointments to the price points for each service.

The formula provided made everything easy to work out and was an absolute godsend. It was brilliant!” I wish I had this course when I started!

 

-Michelle England
Michelle England Salon

Read More

What's Inside

Training modules packed with advice
Access hours of video tutorials walking you through step-by-step frameworks for each topic along with key points and action steps.

Workbook to take action from day one
Turn theory into action with a workbook where you can practice what you’re learning. This is your key to making lasting changes from day one.

Course calendar to keep up momentum
Keep track of your learning, get a bird’s eye view of what you’ve covered so far, and stay engaged as you work through the course.

Connect with a supportive community
Access a private Facebook community and share advice with other salon owners and managers who are working through the program at the same time as you.

LIVE group coaching with Antony
Join me for 10 x FREE one-hour group coaching sessions over 12 months to troubleshoot and gain clarity. Calls are recorded in case you miss the live Q&A.

Done for you calculators & spreadsheets
With these plug-and-play templates, you won’t have to reinvent the wheel, and they will save you hours as you’ll easily adapt them to suit your business objectives.

You’ll get lifetime access to the course materials and can walk through them at your own pace – no subscription required!

The complete online Money course

  • 9 Training Modules
  • 16+ Hours content
  • 55+ Video lessons
  • PDF guides Templates
  • Workbook
  • Calculators

WHAT WE COVER…

With the Money course, you’ll get a greater understanding and learn how to take control of your salon’s finances.

Whether it’s how to price your services, or how to pay your people and everything in between. The ‘Money course’ is the most comprehensive course there is on what it takes to understand, create and implement the financial systems needed in your business for salon success.

The course is made up of 9 modules, with each module covering a specific area of salon finance. Move through the modules at your own pace, in your own time. You’ll have lifetime access to the course and any updates, so jump back in whenever you need a refresher.

Modules

Module 1. Financial foundations

Module 2. Getting organised

Module 3. How do I read Financial Statements

Module 4. How do I make sense of the numbers?

Module 5. How do I reduce my salon outgoings?

Module 6. How do I set my salon budgets?

Module 7. How do I price my salon services?

Module 8. How do I pay my salon team?

Module 9. How do I increase my salon income?

Module 1. Financial foundations

Lesson 1: Why did you open a business?

Lesson 2: The financial functions of business.

Lesson 3: The language of numbers

Lesson 4: Playing the game of business

Lesson 5: Understanding profit and profit margin

Lesson 6: The investor

Lesson 7: What is your profit target?

Module 2. Getting organised

Lesson 1: Financial information systems

Lesson 2: Petty cash management

Lesson 3: Bookkeepers and accountants

Lesson 4: What is your financial vision

Lesson 5: Knowing the numbers that matter

Module 3. How do I read Financial Statements?

Lesson 1: How do I read a Profit and Loss?

Lesson 2: How do I read a Balance Sheet?

Lesson 3: How do I read a Cash Flow Statement?

Module 4. How do I make sense of the numbers?

Lesson 1: Understanding benchmarks

Lesson 2: My salon benchmarks

Module 5. How do I Reduce my Salon Outgoings?

Lesson 1: Reducing occupancy costs

Lesson 2: Reducing professional use inventory costs

Lesson 3: Reducing retail inventory costs

Lesson 4: Reducing the employee costs

Lesson 5: Reducing the employee costs for income producing staff

Lesson 5.1: Reducing the employee costs for income producing staff

Lesson 6: Reducing the employee costs for salon owners

Lesson 7: Reducing the all remaining costs

Module 6. How Do I Set my Salon Budgets?

Lesson 1: Understanding the cash flow forecast

Lesson 2: The rolling 13 week cash flow

Lesson 3: Creating your own rolling 13 week cash flow forecast

Module 7. How do I Price my Salon Services?

Lesson 1: What to consider when pricing your salon services

Lesson 2: Understanding the service price per minute

Lesson 3: Working out your service price per minute

Lesson 4: Service price per minute – Price List

Lesson 5: Overcoming the price list problems

Module 8. How do I Pay my Salon Team

Lesson 1: What are the 5 things your pay system needs to achieve?

Lesson 2: The 5 pay structures and how they impact your salon culture

Lesson 3: Team based pay

Lesson 4: Commission based pay systems

Lesson 5: Understanding the impact of the pay cycle

Lesson 6: Level system performance and reward

Lesson 7: Paying the salon owners

Lesson 8: Paying the salon managers

Lesson 9: Paying the support team

Module 9

Lesson1: Is your business model rental or employee based?

Lesson 2: What is your salon revenue model?

Lesson 3: KPI’s The drivers of productivity

Lesson 4: My top 12 KPI’s

Lesson 5: Coaching for growth

Lesson 6: One to ones

Lesson 7: Setting financial goals for the salon

The Money Course

  • Module 1 – Financial Foundations
  • Module 2 – Getting Organised
  • Module 3 – How do I read Financial Statements?
  • Module 4 – How do I Make Sense of the Numbers?
  • Module 5 – How do I Reduce my Salon Outgoings?
  • Module 6 – How Do I Set my Salon Budgets?
  • Module 7 – How do I Price my Salon Services?
  • Module 8 – How do I Pay my Salon Team
  • Module 9 – How do I Increase my Salon Income?

“What I gained by being a more profitable business is so much more than the cost of the course!”

“If you're thinking of doing the Money course, but you're sitting on the fence, I would recommend that you go ahead and do it because what you're going to gain from it makes the cost of the course insignificant in comparison to the longer term benefits that I have managed to get.

What I have saved by sorting out our expenditure, and then gained by being a more profitable business is so much more than the cost of the course.”

 

-Billy Ryan 
Tribe Salon

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– A note from Antony

I LOOK FORWARD TO SEEING YOU ON THE INSIDE.

I created this course because I’m passionate about helping salon owners build successful and profitable businesses. Once you learn the craft of hairdressing, there’s a massive knowledge gap around how to turn your skills into profit.

The ‘Money’ Course demystifies the business side of hairdressing, teaching you the financial tools and systems to take control of your salon finances and build a profitable business.

I recognise that everyone going through this course will have varying degrees of experience, so this course builds on solid foundations, with each module building onto the next.

By taking this approach, the result is a complete and comprehensive financial management course.

‘Money’ is a course that teaches hairdressers the foundations for good financial management, practical advice that sets you on the path to financial success.

See you on the inside,

– FAQ

Frequently asked questions

Does it work?

After doing variations of this course for the last 20 years, with thousands of attendees having gone through it. I know that if you put in the work you WILL get results.

Is the course all online?

Yes! The Money course is a pre-recorded course made up of a series of 9 modules and within each module are a series of videos [ranging from 10 mins to 45 minutes]. As well as the videos there are a series of 10 group coaching calls for live question and answer session.

What is the difference between the GROUP and PRIVATE coaching

The first option is the ‘Money course and GROUP coaching’ package at an investment of $US697. With this option you have the opportunity to join in on 10 x 1 hour group coaching sessions over zoom where  you can have any of your questions answered as well as be part of a larger sharing community. These calls are at fixed times on Mondays every month for 12 months excluding August and December 2024. In the event you can't attend live you can still email in questions beforehand which will be answered on the call. All group coaching calls are recorded and put into your course library to review in your own time.

The second option is the ‘Money course plus PRIVATE coaching at an investment of US$1,997. Some people prefer the option of a more private 1-1 coaching session. This package includes the ‘Money Course’ plus 4 x 1 hour PRIVATE coaching sessions at a time that works for you. All of your coaching calls are recorded and put into your own PRIVATE course library to review again in your own time.

What are the coaching call dates?

First call Monday 29th January 2024

Monday 19th February 2024

Monday 25th March 2024

Monday 29th April 2024

Monday 20th May 2024

Monday 24th June 2024

Monday 29th July 2024

Monday 23rd September 2024

Monday 28th October 2024

Monday 25th November 2024

All coaching calls are recorded and added to your course call library so you can rewatch or watch in your own time.

I prefer live seminars so that I can engage and ask questions how do I ask questions during this course?

An essential component of this course is the comments section located directly underneath every video lesson, here you can ask questions and receive feedback from Antony as well as share wins and support and engage with other course members.

 

Do I have to print out the workbook?

The answer is in the name ‘Workbook” I totally recommend that you do print out the workbook and complete the exercises within it as you go in order to get the most out of it.

How long will it take to work my way through the course?

The course is made up of 9 modules which contain a series of videos. The shortest video is just under 10 minutes and the longest 45 minutes. In total there is over 11 hours of video content.

At the end of every video is a summary and in some cases action steps which are meant to be completed before you watch the next video. In theory you could ‘binge’ watch the whole program but I highly recommend that you don’t do that but instead work through one module at a time and implement the content as you go.

Do I have to do anything techie?

No! Once you register you will be emailed your login details and after that point it's essentially playing videos. Everything that you need is in the course platform once you've logged in you're good to go.

Is it a monthly membership payment?

No! You can choose to purchase the course with 1 payment or 3 monthly instalments. There are no additional payments.

Can I share the cost with another salon?

No! The cost of the course isn't able to be split between different salons.

The course package including the group coaching calls and the course guarantee is applicable to 1 business entity regardless of whether they are a business unit of 1 or many.

What’s the refund policy if I am not satisfied?

If you are not satisfied you have 14 days from the date of purchase to email us and request a refund.

I’m not in the UK or the US will it benefit me?

Yes! I have worked in over 50 countries and I can confidently say that the contents of this course are not country specific. As with everything I encourage everyone to always adapt the content and the ideas to suit their own culture, target market and goals and ambitions.

I have a franchise will your approach be a fit with our systems?

Yes! The course content is totally adaptable to suit your business systems however I always suggest that you adapt everything to suit your business model, target market and your own goals and ambitions.

I’m already successful will it benefit me?

Yes! My belief is that we all never stop learning. No matter at what stage of your career you are at there will always be something here that is relevant to your professional growth.

Still have some Q's?
Ask away…

This field is for validation purposes and should be left unchanged.

© 2024 Grow My Salon Business